Coos Curry SupplySuccess Story
Lance Cox, owner of Coos Curry Supply in Port Orford, Oregon, is an honest, no-nonsense guy who likes to do things as simply as possible. That’s why, in 2008, when he had to find a new point of sale system for his store, he chose Paladin Data Corporation.
“Simplicity was the attraction to me,” he says, explaining his decision to become a member of the Paladin family. “The visuality, the graphs, the fact that I can easily look up an item and find out that I’ve sold X amount of these this year. On Paladin, I see it right there. I don’t have to do a bunch of lengthy number chasing. That’s a real convenience for me.”
Port Orford is a small town on the Southern Oregon coast and holds the distinction of being the westernmost incorporated city in the Lower 48. Located on U.S. 101, the coast highway that runs from Los Angeles, through Oregon, all the way to Tumwater, Washington, has a population of just over 1,200. The store serves coastal residents in northern Curry County and southern Coos County. It also serves a thriving fishing fleet and vibrant commercial cranberry industry which produces roughly 40 million pounds of berries annually.
The 5,000-square-foot store carries the hardware staples of plumbing, electrical, paint and lumber. It’s also the go-to store for irrigation supplies for the local cranberry growers.
When Lance had to replace his store’s old computer system, he took the advice of a hardware representative and checked out Paladin. He says three things about Paladin convinced him it was the system for his store – efficiency, simplicity and support.
“It’s good to do business with people you know care about you. Paladin’s support is there to do a job, but there is a manifested interest to make my store successful. Knowing that I can call someone and get an answer from a human being in a responsive way, that’s tremendously comforting to me.”
“When I come here at 6:30, 7 in the morning, like any other small business owner, it’s go, go, go until 5 o’clock,” he explains. “So, I have a cardinal rule. Yes, I own a business, but at 5 o’clock, I leave it and go off and do other things. There is more to life than hardware – nuts and bolts.”
Because of that mantra, Lance wanted a retail management system that was easy to set up, simple to use, and effortless for his employees to learn and operate. Paladin’s hands-on installation and intuitive point of sale interface filled the bill.
“One of our employees swore he’d never learn how to use a computer. He now teaches me how to do transactions,” Lance says with a smile.
Paladin’s proprietary Market Driven Inventory Management, along with its many features and integrations that allow complete business management, gives him the freedom to live a life beyond the doors of his store. Paladin uses innovative algorithms and sales data to forecast which products will sell and helps stores discover and eliminate stock that doesn’t.
It also provides a control panel for his entire business. Paladin has features and specialty software integrations that allows businesses to manage everything from advertising and marketing, to ordering and inventory, to final sales, deliveries and back-office operations.
“The inventory module, for us, has been an extremely successful part of Paladin and it’s returned dividends,” he says. “I was hoping to see a 3 to 5% increase in profit with Paladin. It was substantially more than that. If you’re looking at a return on the investment I made in Paladin, I paid Paladin back three times (that first) year. It’s been a better return on investment than my delivery trucks or my forklift.”
Lance also appreciates Paladin’s 100% US-based support.
“It’s good to do business with people you know care about you,” he says. “Paladin’s support is there to do a job, but there is a manifested interest to make my store successful. Knowing that I can call someone and get an answer from a human being in a responsive way, that’s tremendously comforting to me.”