Writing Paladin’s Many Success Stories

Most Paladin clients will never meet Brian Bullock or even talk to him on the phone. But anyone who has looked at any of Paladin’s websites, read one of our emails, newsletters, or advertisements, or participated in one of our Paladin University webinars, chances are good you’ve seen his work. 

Brian is our words guy – our marketing content specialist. He’s been responsible for writing most of the communications our company has produced since joining the company in 2018.  

He got into writing in kind of a roundabout way. Like a lot of kids, he grew up playing sports – mostly the American staples of football, basketball and baseball. When it became painfully clear he lacked the tools to play them for a living, he found the next-best way to get paid to watch them, which was as a sports reporter. 

Brian grew up on the central coast of California and earned a journalism degree at Cal Poly, San Luis Obispo (CPSUSLO) – the longest and worst college acronym in the country. He worked as a sportswriter and editor for about 10 years covering everything from junior high school basketball to college football and a variety of professional sports. Looking for more stable hours while raising a family with his wife, Michele, he eventually left sports behind and moved to city and county reporting. 

Brian’s work has earned honors from newspaper associations in California, Nevada and Oregon. 

After a decade of having fun and working too many hours for not enough pay – kind of typical for the newspaper industry – Brian got a real job as a publicist for Harrah’s Lake Tahoe Resort Casino. He has also worked as a communications specialist for a civil engineering and planning firm, an Oregon port district, and a California utility company. 

Although he considers himself young at heart, Brian jokes that he has sweaters older than some of his coworkers. The only videogames he’s played are Pong, Pac-Man, Galaxian and Tiger Woods Golf 2000, and he still has his first Little League bat – a Willie Mays autograph Adirondack. Willie was still playing when he got it.

He’s the proud father of two – Peyton, a USAF airman, and Emily – and enjoys the Central Oregon lifestyle with his wife, daughter and hound dog, Woody.