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Why Should We Care About Securing Business Data?

What the Heck is World Backup Day? Computer geeks think every day is World Backup Day. For the rest of us, World Backup Day, March 31 each year, is a day designated to raise awareness about securing business data with backup copies. Most computer savvy people...

How to Identify and Fight Merchandise Return Fraud

Retailers are too familiar with the fact that sales are not final and today some “customers” are engaging in merchandise return fraud to rip off local businesses. You need to understand what return fraud is, and what steps to take to cut those losses. According to the...

Do Loyalty Programs Work?

Retailers continue to ask, do loyalty programs work? Many aren’t convinced that they’re worth the trouble. Daily operating costs continue to rise. At the same time, margins are being squeezed in the face of competition from e-commerce sites and big-box retailers. As...

4 Ideas for Selling to the Millennial Generation

The Great Recession caused millennials to postpone many milestones normally associated with adulthood. As the economy bounces back, so have our millennials. They’re establishing careers, getting married, buying homes, and having children. As this diverse, tech-savvy...

Do Women Consumers Find Your Store Appealing?

More Hunter Than Shopper As long as researchers have been studying the habits of shoppers, one thing has become apparent. Men and women shop very differently. For men, the object of shopping is to quickly fill a need and move on to the next thing. One...

Improve Retail Performance With New Profits from B2B

Successful retailers are always looking for new markets for the products they sell. It’s not because of blind ambition or a desire for market domination. Growth is essential. The cost of running any business generally trends upward over time. A business with flat...

Signage: 3 Ways to Get the Most from Your Silent Salesman

Is the signage in your store suffering from neglect? Are your customers completely oblivious to your signs and, even worse, their message? How can you make all your signage more effective? In-store signage, also known as “a silent salesman,” is as important as ever....

Using GMROI To Evaluate Your Inventory Investment

When You Buy in Bulk, Do You Really Save? We’ve all heard a statement like “The More You Buy, The More You Save” when a local business has its “Sale of the Century” or “Biggest Sale of the Year.” As a consumer, this offer is tempting. It works great if you can use...

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