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How to Increase Revenue with Upselling Techniques

“Do you want fries with your burger?” It’s a question probably as old as hamburgers themselves, and the sandwiches date back to the 1750s. It’s also one of the most common examples of upselling techniques that can increase a retailer’s revenue as quickly as the...

How to Identify and Prevent Small Business Cybersecurity Attacks

Picture this: You’re a small retailer and you purchase some unique items for resale from a local artisan. You exchange a couple of emails, an invoice and a payment. Because of a security breach in your supplier’s network, now yours is infected too. You’re a victim of...

How to Make Holiday Marketing Campaigns Pay Off

It’s not even remotely beginning to look a lot like Christmas, but for American retailers it’s time to start planning those holiday marketing campaigns if they haven’t already begun. And getting ready for the busiest time of the shopping year means more than recycling...

What is the Benefit of a Point of Sale System?

Operating an independent hardware store that stocks roughly 20,000 items without the benefit of a point of sale system (POS) is like trying to bail out the Titanic with hand pump. Merchants will sink before they succeed. That’s why business experts say adopting the...

Is Your Business Ready for the Future of Payments?

Depending on the source material, history shows some form of cash has been used to pay for goods and services for thousands of years: Metal coins date back to 1,000 BCE. In that time, the evolution of merchandising has moved from barter to coins to cash and checks to...

Niche Market Examples That Will Grow Your Store

Art supplies, yarn and needlecrafts, pottery, baby bonnets, communion dresses, beekeeping supplies, paintballs, jewelry, theater and stage equipment, and bison meat is a pretty eclectic collection of retail items, and you would expect to see any of them in a hardware...

Point of Sale Systems Help Conquer Fear of Computers

“Cyberphobia” is loosely defined as the fear of computers or working on one. Coined in 1985, the term more broadly describes the anxiety caused by working with any kind of technology. Believe it or not, even today when nearly everyone carries a smartphone, some people...

Independent Retailers Month Supports Small Business

Besides being retail pioneers and innovators, Col. Harlan Sanders, Mary Kay Ash, Ray Kroc, Sir Richard Branson have something else in common: They all started out as small, independent merchants, and each July their spirit is celebrated with National Independent...

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