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Do Loyalty Programs Work?

Retailers continue to ask, do loyalty programs work? Many aren’t convinced that they’re worth the trouble. Daily operating costs continue to rise. At the same time, margins are being squeezed in the face of competition from e-commerce sites and big-box retailers. As...

4 Ideas for Selling to the Millennial Generation

The Great Recession caused millennials to postpone many milestones normally associated with adulthood. As the economy bounces back, so have our millennials. They’re establishing careers, getting married, buying homes, and having children. As this diverse, tech-savvy...

Do Women Consumers Find Your Store Appealing?

More Hunter Than Shopper As long as researchers have been studying the habits of shoppers, one thing has become apparent. Men and women shop very differently. For men, the object of shopping is to quickly fill a need and move on to the next thing. One...

Improve Retail Performance With New Profits from B2B

Successful retailers are always looking for new markets for the products they sell. It’s not because of blind ambition or a desire for market domination. Growth is essential. The cost of running any business generally trends upward over time. A business with flat...

Signage: 3 Ways to Get the Most from Your Silent Salesman

Is the signage in your store suffering from neglect? Are your customers completely oblivious to your signs and, even worse, their message? How can you make all your signage more effective? In-store signage, also known as “a silent salesman,” is as important as ever....

Using GMROI To Evaluate Your Inventory Investment

When You Buy in Bulk, Do You Really Save? We’ve all heard a statement like “The More You Buy, The More You Save” when a local business has its “Sale of the Century” or “Biggest Sale of the Year.” As a consumer, this offer is tempting. It works great if you can use...

EDI for Retail: What It Is and Why You Need It

How Do You Stock Your Store? Creating and sending orders is a time-consuming, but essential, part of any retail business. Even though we have technology that speeds communication around the globe, many people still dial up their sales rep to do their weekly orders...

Does Your Business Appear on Google Maps?

I have new neighbors! Ashley and Steve, moved into the house next door about a month ago. They’re a nice, young couple that moved to Bend, Oregon so Steve could pursue his career as a river guide. This past weekend, they decided to start a vegetable garden. After...

Should You Bring Your Message to Mobile Phones?

It May Go Down in History as the Greatest Distraction Ever Invented. People are more attached to their cell phones than ever. To be completely accurate, it’s not the phone part that grabs and holds the user’s attention. Facebook, Instagram, text messaging, along with...

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