4 Ideas for Selling to the Millennial Generation
Retailers need to focus on selling to the millennial generation as this diverse, tech-savvy group asserts its purchasing power.
Retailers need to focus on selling to the millennial generation as this diverse, tech-savvy group asserts its purchasing power.
Originality is hard in any walk of life, but that’s especially true in the world of retail sales. It takes a truly imaginative mix of products, or a niche market, to make that kaleidoscopic offering seem unique.
Customer retention done correctly is part of a business’s routine customer service, not just in desperate times like the coronavirus outbreak and response. If it’s incorporated into a store’s retail platform, it can become automatic.
When our world shut down to prevent the spread of the novel coronavirus, people everywhere turned to social media and the internet to learn, shop, and communicate with friends, and in doing so demonstrated how important social media marketing can be to any business.
Getting ready for the busiest time of the shopping year means more than recycling last year’s holiday marketing campaigns.
Adding niche market products to a store with proven product lines can differentiate a business and set it apart of the store down the street.
A social media campaign may be the right tool for small businesses trying to satisfy loyal customers and reach new shoppers.
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