Brian Bullock, Author at Retail Science

How to Build Your Best Retail Experience

Customers are kings and queens. Using technology to build your best retail experience turns casual shoppers into loyal customers.

A social media campaign may be the right tool for small businesses trying to satisfy loyal customers and reach new shoppers.

Think about all the data you record each day. World Backup Day, March 31 each year, is designated to raise awareness about securing data.

Retailers are familiar with the fact that sales are not final. Many “customers” are engaging in merchandise return fraud to rip off stores.

Retailers continue to ask, do loyalty programs work? The short answer: YES! Read why you might want to start a customer rewards program.