Brian Bullock, Author at Retail Science

Brick-and-Mortar Retail is Still Relevant

Brick and mortar retail is alive and well. The landscape is evolving, though, and there are ways to stay ahead of the curve.

Stopping retail fraud is impossible. However, with modern retail technology and sound management practices it can be kept in check.

No matter how prepared you are, there are last-minute ways to capitalize on the Black Friday, Small Business Saturday and Cyber Monday.

Upselling, and its fraternal twin “cross-selling,” benefits merchants by more than just increasing profits from added sales.

Getting ready for the busiest time of the shopping year means more than recycling last year’s holiday marketing campaigns.