{"id":799,"date":"2020-12-30T09:20:22","date_gmt":"2020-12-30T16:20:22","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/?p=799"},"modified":"2025-09-22T15:16:07","modified_gmt":"2025-09-22T22:16:07","slug":"bring-message-to-mobile-phones","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bring-message-to-mobile-phones\/","title":{"rendered":"You Should be using Text Message Marketing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” text_color=”light” text_background=”on” text_bg_color=”rgba(0,0,0,0.36)” _builder_version=”4.16″ background_color=”rgba(255,255,255,0)” background_enable_image=”off” text_orientation=”center” parallax_effect=”on” module_bg_color=”rgba(255,255,255,0)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”It May Go Down in History as the Greatest Distraction Ever Invented. ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Updated: December 30, 2020<\/span>\u00a0<\/span><\/p>\n

Or<\/span>i<\/span>ginally<\/span>\u00a0published:\u00a0<\/span>May 18, 2017<\/span>\u00a0<\/span><\/p>\n

THE GREATEST DISTRACTION EVER INVENTED<\/span><\/b>\u00a0<\/span><\/h2>\n

People are\u00a0<\/span>more\u00a0<\/span>intimately connected<\/span>\u00a0<\/span>than ever<\/span>\u00a0to their cell phones. To be completely accurate, it\u2019s not the\u202f<\/span>phone<\/span><\/i>\u202fpart that grabs and holds\u00a0<\/span>the<\/span>ir<\/span>\u00a0attention. Facebook, Instagram, text messaging, along with millions of games and apps of all types guarantee many consumers have their eyes l<\/span>ocked on their phones for several hours every day.<\/span>\u00a0<\/span>During the pandemic lockdowns, the devices literally became lifelines as people changed the way the communicated, interacted, learned, shopped and more.<\/span>\u00a0<\/span><\/p>\n

According to a\u202f<\/span>report<\/span>\u202ffrom the\u00a0<\/span>Pew Research Center<\/span><\/a>\u00a096% of Americans own a mobile phone of some kind, and a\u202f<\/span>study<\/span>\u202fby\u00a0<\/span>Gartner\u00a0<\/span>Research<\/span><\/a>\u00a0<\/span>found text open rates are as high as 98%<\/span>. That makes\u00a0<\/span>text\u00a0<\/span>message marketing<\/span>\u00a0one of the most cost-effective ways to reach consumers and drive substantial engagement.<\/span>\u202f<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Welcome to Text Message Marketing ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

WELCOME TO TEXT MESSAGE MARKETING<\/span><\/b>\u00a0<\/span><\/h2>\n

Short Message Service (SMS) or<\/span>\u00a0t<\/span>ext message marketing gives you the ability to send your customers information about your<\/span>\u00a0store, new products, or your<\/span>\u00a0next promotion\u00a0<\/span>directly to<\/span>\u00a0their phone. Even if they can\u2019t take advantage of your current offer, seeing your message regularly displayed on their phones is a great way to maintain customer awareness of the products or services you offer.<\/span>\u00a0<\/span><\/p>\n

Here are some<\/span>\u00a0compelling statistics that make this type of marketing attractive to retailers of any size.<\/span>\u00a0<\/span><\/p>\n

\u200b<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”The open rate for text messages is around 98%.” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Text messages have a 209% higher response rate than phone, email or Facebook messages” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Roughly 90% of text messages are opened within three minutes of being received.” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Consumers redeem SMS-delivered coupons 10 times more than other types of coupons” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Getting started” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

\u00a0<\/h2>\n

Getting started isn\u2019t expensive either.\u00a0<\/span><\/span>Texting plans range in scale and price, starting as low as a typical entry-level phone plan \u2013 around $25 per month for 1,000 texts \u2013 up to a few thousand dollars a month which could allow for upward of 250,000 messages.<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Does it Work?” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Does it Work?<\/h2>\n

Businesses of all sizes have successfully improved their earnings by sending their message to mobile devices. Mobile messaging service, Tatango, cites several case studies showing how companies have made mobile marketing work for them.<\/p>\n

National Wholesale Liquidators tempted customers to sign up for mobile marketing with $5 off their next $25 purchase. The twelve-store chain amassed 50,000 mobile phone numbers from their customers. NWL determined that customers who were part of the mobile marketing campaign spent 80% more on average than customers who chose not to participate.<\/p>\n

Three hardware stores in California discovered the effectiveness of mobile marketing by tracking purchases of mobile subscribers. They established an annual subscriber value<\/em><\/strong> for their mobile marketing customers.<\/p>\n\n\n\n\n\n
Castro Valley hardware store<\/td>\n$401 annual subscriber value<\/td>\n<\/tr>\n
Brentwood hardware\u00a0store<\/td>\n$529 annual subscriber value<\/td>\n<\/tr>\n
Fremont hardware store<\/td>\n$267 annual subscriber value<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Increasing the number of mobile subscribers is only going to increase the bottom line for any store.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Content is Key” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Content is Key<\/h2>\n

Once you have some customers on your list, you can start sending your message to mobile devices. Use your message to mobile platform make them aware of:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”New products” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”New products” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Popular items that are back in stock” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Popular items that are back in stock” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Coupons” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Coupons” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Upcoming sales” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Upcoming sales” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”New blog posts” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”New blog posts” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Money-saving tips” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Money-saving tips” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Company news” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Company news” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Product videos ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Product videos ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Create Your Own Unique Message” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Create Your Own Unique Message<\/h2>\n

Choose between two message formats to send to your subscribers.<\/p>\n

    \n
  1. SMS<\/strong> (Short Message Service) allows you to send simple text only messages with a maximum of 160 characters. A great way to keep your message short and sweet.<\/li>\n
  2. MMS<\/strong> (Multimedia Messaging Service) allows you to combine text with pictures, video, or audio. Design a message that conveys elements of your brand or use MMS to create messages with greater impact.<\/li>\n<\/ol>\n

    [\/et_pb_text][et_pb_text admin_label=”Tools You Can Use” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

    Tools You Can Use<\/h2>\n

    While not all services are exactly alike, each will have some tools to make text message marketing efficient and effective. Here are some basic features to look for when shopping for an SMS provider.
    \n[\/et_pb_text][et_pb_blurb title=”Auto-Replies” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Auto-Replies” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||4%” animation_style=”slide” animation_direction=”top” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]When someone signs up using their mobile device, they get an automatic reply in seconds. You can use the auto-reply to offer a discount or other thank you gift to your new subscriber.
    \n[\/et_pb_blurb][et_pb_blurb title=”Group Texting” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Group Texting” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||4%” animation_style=”slide” animation_direction=”top” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]Send one text to everyone on your list with a single click.
    \n[\/et_pb_blurb][et_pb_blurb title=”Scheduling” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Scheduling” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||4%” animation_style=”slide” animation_direction=”top” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]Set up your next message to mobile subscribers well in advance of your next promotion. You determine the day and time it hits the street.
    \n[\/et_pb_blurb][et_pb_blurb title=”Drip Messages” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Drip Messages” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||4%” animation_style=”slide” animation_direction=”top” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]Send an initial message to announce an event and follow up with a series of enticing reminders to build anticipation
    \n[\/et_pb_blurb][et_pb_blurb title=”No limits” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”No limits” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||4%” animation_style=”slide” animation_direction=”top” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]Sign up as many subscribers as you can get. Of course, as your list grows, you may suddenly find yourself bumped into a more expensive tier of service. (Not a bad problem to have, really!)
    \n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”A Few Rules to Know” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

    A Few Rules to Know<\/h2>\n

    The cellular network in the U.S. is regulated by an alphabet soup of government agencies, trade groups, mobile carriers, and others. Their job is to protect the integrity of all mobile communications and to help foster growth in mobile marketing. By going down the straight and narrow you\u2019ll stay on the good side of your customers and the law.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Make Sure They \u201cOpt-In\u201d” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

    Make Sure They \u201cOpt-In\u201d<\/h2>\n

    Participation by your customers must be voluntary. They must take deliberate action to opt-in to your list before you can start sending them anything.<\/p>\n

    Everyone has seen television messages or on a sign that says something like, \u201cText turkeyonrye to 12345 to get weekly offers for our tasty sandwiches.\u201d When the customer follows through, this signifies their consent to receive text messages in the future.<\/p>\n

    Don\u2019t even think about buying or renting some old, outdated list from that guy hangin\u2019 out in the alley behind your store. If you do this, the people receiving unsolicited messages will opt-out in droves, wiping out any benefit you\u2019d hope to gain. When these same people begin to complain to the regulating agencies about your unsolicited text messages, the backlash will be colossal.<\/p>\n

    Take the time to build your own list from your own customer base. Most of the people who sign up are already your biggest fans.<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2017\/05\/phone-promo-smaller-file.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.18.0″ animation_style=”slide” animation_direction=”left” animation_delay=”1000ms” animation_intensity_slide=”10%” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_blurb title=”Learn How to Create an Successful Sale” url=”https:\/\/paladinpointofsale.com\/retailscience\/build-successful-consumer-sales-promotion\/” use_icon=”on” font_icon=”||divi||400″ icon_color=”#3e5062″ icon_placement=”left” admin_label=”Blurb – Learn How to Create a Successful Sale” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”left” animation_delay=”1000ms” animation_intensity_slide=”10%” animation=”left” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”Be Clear and Consistent” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

    Be Clear and Consistent<\/h2>\n

    When you sign people up to your list, let them know exactly what to expect. This should be done in the first text they receive confirming they have opted-in to your list. Be very clear about how frequently you will be sending your subscribers a message and what to expect from your offer. In the above example, subscribers are expecting weekly text messages about sandwiches\u2026 and that\u2019s all!<\/p>\n

    Nothing will cause people to bail from your list faster than switching from your original offer or flooding their inbox with too many messages. Being consistent is also the best way to keep yourself out of hot water with the alphabet soup guys.<\/p>\n

    It\u2019s also important to spell out your program clearly in any brochures, counter cards, signage, or other marketing materials. Be sure to include an easy method for them to opt out of your text messaging program should they decided to leave.
    \n[\/et_pb_text][et_pb_text admin_label=”Important Note” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

    No Such Thing as “Free”<\/h2>\n

    When you\u2019re asking people to sign up for your text messages through printed material, TV or radio ads, etc. you aren\u2019t allowed to use the word \u201cFree\u201d when you describe your messaging campaign. \u00a0The carriers (ATT, Verizon, T-Mobile, etc.) prohibit this because some users (roughly 12%) may not have a messaging plan. Subscribers without a messaging plan will be charged for each message they receive. This should also be spelled out in that first text your send when they opt-in.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Other Ways to Bring Em\u2019 Onboard” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    O\"Woman'sther Ways to Bring Em\u2019 Onboard<\/h2>\n

    Besides having people sign up by texting a keyword directly to your phone, you can also add people to your list through your website or by using a paper sign-up form at a checkout counter or some other conspicuous place in your store. You can also print an offer to opt-in at the bottom of store receipts.<\/p>\n

    In any case, your offer must be laid out clearly to the person subscribing. Once you have their information, you\u2019ll use the tools provided by your SMS service to send them a confirmation text message.<\/p>\n

    After signing up using these other methods, the user is required to reconfirm their desire to receive your offers by typing in Y (Yes) or N (No) on their confirmation text message and sending it back. This process verifies that the person who filled out the form is in possession of the mobile phone number used to opt into the program. You\u2019re required to keep a record of people who sign up through these methods, just in case the alphabet soup guys come knocking.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Bringing Your Message to Mobile Devices is Highly Effective” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

    Text Message Marketing is Highly Effective<\/h2>\n

    Text message marketing is an economical way to reach your customers right where they are, on their phone. The companies that provide the platform for your messaging campaign also provide the tools you need to automate the process. By following some common sense and best practices, you\u2019ll be able to keep your business in your customer\u2019s minds while encouraging them to return to your business again and again.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”George Maginnis” position=”Author” admin_label=”George’s Author Box” _builder_version=”4.16″ border_style=”solid” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    People are more attached to their cell phones than ever. 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