{"id":29916,"date":"2025-08-15T12:44:47","date_gmt":"2025-08-15T19:44:47","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/home\/?p=29916"},"modified":"2025-09-26T14:07:48","modified_gmt":"2025-09-26T21:07:48","slug":"bright-ideas-for-winning-over-younger-shoppers","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bright-ideas-for-winning-over-younger-shoppers\/","title":{"rendered":"Bright Ideas for Winning Over Younger Shoppers\u202f"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.29)” global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” text_color=”light” _builder_version=”4.24.2″ title_font=”|700||on|||||” title_text_color=”#ffffff” title_font_size=”30px” background_color=”rgba(0,0,0,0.15)” background_enable_image=”off” background_position=”top_center” background_blend=”color” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” custom_padding=”15%||15%” z_index_tablet=”0″ title_text_shadow_style=”preset5″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_style=”preset2″ parallax_effect=”on” module_bg_color=”rgba(255,255,255,0)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|18.95px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Preamble” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

American hardware stores have a rich legacy\u2014rooted in blacksmith shops, lumber mills, and general stores that once fueled the nation\u2019s pioneering spirit. But while tradition is a strength, clinging too tightly to the past can be a liability. To thrive in today\u2019s retail landscape, hardware stores must evolve to meet the expectations of younger, tech-savvy shoppers.\u202f\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”A Generational Shift” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

A GENERATIONAL SHIFT IN SPENDING POWER<\/h3>\n

Retail is undergoing a generational transformation. Millennials (1981-1996) now lead the way in home buying and home improvement spending, according to the National Association of Realtors and the Home Improvement Research Institute. Gen X (1965-1980) follows closely behind, while baby boomers (1946-1964) are gradually sliding back.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

Meanwhile, Gen Z (born 1997\u20132012) is emerging as a dominant force in retail, with over\u202f$360 billion\u202fin annual spending power. And, according to SOCi\u2019s 2025 Consumer Behavior Index, they\u2019re researching and buying unlike any previous generation. They do more than a typical Google search. Their journey can start on TikTok, veer to social media reviews like Yelp, and finish on Google Maps.<\/span>\u00a0<\/span><\/p>\n

\u201cLegacy retail marketing models weren\u2019t built for today\u2019s buyer,\u201d said Monica Ho, CMO of SOCi. \u201cGen Z is redefining what discovery looks like; they don\u2019t follow a path, they create one. Brands that can\u2019t meet them across platforms with authenticity and proof won\u2019t earn their trust or their business.\u201d<\/span>\u00a0<\/span> They\u2019re also fueling growth in sectors like lawn and garden, which is projected to reach\u202f$147.3 billion\u202fby 2028, according to Statista.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Digital natives” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

DIGITAL NATIVES, DEFFERENT EXPECATIONS<\/h3>\n

Unlike previous generations, Gen Z and millennials grew up with smartphones, social media, and instant access to information. Their shopping habits reflect this digital upbringing. They expect seamless online experiences, personalized content, and mobile-friendly tools\u2014even when shopping in-store.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

Despite their digital fluency,\u202f83% of retail sales in 2024 still happened in physical stores, according to Statista. That\u2019s good news for brick-and-mortar retailers\u2014but only if they\u2019re willing to meet younger shoppers halfway.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Bridging the Gap” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Bridging the Gap: Go Digital to Drive Foot Traffic\u202f<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/h3>\n

Younger consumers don\u2019t just browse online \u2014 they research, compare, and plan their purchases digitally before stepping into a store. In fact:\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Over 90% of shoppers use smartphones while shopping in-store.\u202f\u202f ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Over 90%” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”54%\u202fcompare prices, read reviews, or look up product info on the spot.\u202f” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 54% compare” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”39% of millennials\u202fand\u202f23% of Gen Xers\u202fuse social media for home improvement inspiration\u2014compared to just\u202f9% of boomers.\u202f\u202f ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 39% of millennials” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Platforms like TikTok, Reddit and YouTube are rapidly becoming the go-to sources for online purchases with Gen Z. ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Platforms like Tik” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”To stay relevant” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

To stay relevant, hardware stores must blend physical and digital experiences. That means offering mobile-friendly websites, online catalogs, and social media engagement that drives in-store visits.\u202f\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”A Simple Solution” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ hover_enabled=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A Simple Solution: PaladinShop\u2122\u202f<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/h3>\n

Getting online doesn\u2019t have to be complicated or expensive. Tools like\u202f<\/span>PaladinShop\u2122<\/a><\/span>, built into Paladin Point of Sale, make it easy for independent retailers to launch a digital storefront with minimal setup.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

\u201cYou want to connect with your customers both in-store and online, so it\u2019s crucial to offer multiple purchasing options,\u201d says Charles Owen, Chief Experience Officer at Paladin Data Corporation. \u201cPaladinShop\u2122 allows you to reach new customers, engage existing ones, and make sales 24\/7 even when your store is closed.\u201d\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Be Responsive” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Be Responsive: Winning Over the DIY Generations\u202f<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/h3>\n

Millennials and Gen Z aren\u2019t just browsing Pinterest for home inspiration\u2014they\u2019re rolling up their sleeves and getting to work. These younger generations are confident, capable, and committed to improving their homes. And they expect the same level of responsiveness and support from the stores they shop at.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”DIY Is” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

DIY Is in Their DNA\u202f<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span><\/h3>\n

Millennials are leading the charge in home improvement spending, with\u202f1 in 5 investing over $5,000 annually\u202fin DIY projects. According to the National Association of Realtors, they made up\u202f38% of homebuyers in 2024, with Gen X contributing another 24%. These two generations are also more likely than boomers to take on repairs and renovations themselves.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

A recent Craftsman survey found that\u202f75% of younger homeowners feel confident and motivated\u202fto tackle home improvement projects in 2025.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

\u201cToday\u2019s DIYers are some of the most resilient and determined individuals out there,\u201d says Eric Bernstein, President and GM of CRAFTSMAN. \u201cThey power through the messy middle and get the job done.\u201d\u202f<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Speed, Support,” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Speed, Support, and Smart Selling\u202f<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span><\/h3>\n

When younger shoppers walk into a hardware or LBM store, they\u2019re not just looking for products \u2014 they\u2019re looking for\u202fanswers. They want fast, friendly, and knowledgeable help from staff who take the time to understand their projects.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

Here\u2019s how stores can meet those expectations:\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

Offer project guides<\/span><\/strong>:<\/span><\/strong> Provide signage or handouts listing all the tools and materials needed for common DIY projects.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

Train staff to advise, not just sell<\/span><\/strong>:<\/span> Encourage employees to ask questions, listen carefully, and recommend solutions based on the customer\u2019s goals.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

Focus on add-on value<\/span><\/strong>:<\/span> By anticipating their needs, you can increase sales while building trust.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

Fit your inventory with your clien<\/span>tele<\/span><\/strong>:<\/span><\/strong> Over 75 years ago, <\/span>Rosedale Town & Country<\/a><\/span> in Pennington, New Jersey, began serving the needs of large family farms. As those farms broke up over the years, the store\u2019s clientele changed and their inventory had to change, too.<\/span>\u00a0<\/span><\/p>\n

\u201cA lot of people have hobby farms now, so we stock hay, straw, seed and feed. We offer chicks seasonally because a lot of people have backyard flocks. We\u2019re a\u202f<\/span>real<\/span><\/i>\u202ffarm store, but about a third of our business is pets, now,\u201d says store manager Elizabeth Schreiber.<\/span>\u00a0<\/span><\/p>\n

Elizabeth says Paladin Point of Sale played a significant role in that transition.<\/span>\u00a0<\/span> \u201cWe\u2019re using Paladin reports to find out what\u2019s selling and what isn\u2019t. That helps us improve our product lines and our profit. We\u2019re really working on improving our product pricing and margins,\u201d she explains.\u202f<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Authenticity Over Influence\u202f\u202f” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Authenticity Over Influence\u202f<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span><\/h3>\n

Contrary to <\/span>popular belief<\/span>, younger shoppers <\/span>aren\u2019t<\/span> blindly following <\/span>influencers<\/span>. An\u202f<\/span>Entrepreneur<\/span>\u202fsurvey found that\u202fonly 12%\u202fof them are swayed by influencer endorsements.\u202f\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Gen X\u202ftends to be brand loyal but still does their homework online.\u202f” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Gen X\u202ftends” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Millennials\u202fblend online research with in-store visits.” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Millennials\u202fblend” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Gen Z\u202fis fully digital\u2014researching and buying online with ease.” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Gen Z\u202fis fully digital” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”To earn their loyalty,” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

To earn their loyalty, retailers first need to earn their\u202ftrust. That means being transparent, helpful, and authentic. Pushy sales tactics <\/span>won\u2019t<\/span> work. Instead, offer options, explain the pros and cons, and let them decide.\u202f\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Social Media” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Social Media: Your Digital Showroom\u202f<\/span><\/span><\/h3>\n

Younger generations may prefer texting and messaging, but they still want to know who <\/span>they\u2019re<\/span> buying from. Social media is a\u202fchance for merchants to show them.\u202f\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Build a presence\u202fon platforms like Facebook or Instagram.\u202f\u202f ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Build a presence\u202fon platforms ” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Share stories\u202fabout your products, services, and community involvement.” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Share stories\u202f” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Highlight positive reviews\u202fand respond to them with gratitude.\u202f\u202f ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Highlight positive” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Handle negative feedback\u202fwith professionalism and a problem-solving mindset.\u202f\u202f ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Handle negative feedback” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”When customers see” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

When customers see real conversations and genuine care, it builds trust\u2014and <\/span>that\u2019s<\/span> exactly what younger shoppers are looking for.\u202f\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Upshot” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

UPSHOT<\/h3>\n

Today\u2019s younger shoppers are informed, fast-moving, and expect a seamless experience. They value:\u202f\u202f<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Speed and convenience\u202f\u202f ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Speed and convenience\u202f\u202f ” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Helpful, knowledgeable staff\u202f\u202f ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Helpful, knowledgeable staff\u202f\u202f ” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Authentic, trust-based interactions\u202f” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Authentic, trust-based interactions\u202f” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”A strong online and social media presence\u202f\u202f ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – A strong online and social media presence\u202f\u202f ” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”To win their business” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

To win their business, <\/span>shift<\/span> from selling to\u202fcollaborating. Show them you care about their needs, and <\/span>they\u2019ll<\/span> reward you with loyalty\u2014and <\/span>likely share<\/span> their positive experience with others.\u202f\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Author” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

brian bullock\u00a0<\/span><\/h3>\n

Author<\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

To thrive in today\u2019s retail landscape, hardware stores must evolve to meet the expectations of younger, tech-savvy shoppers.<\/p>\n","protected":false},"author":13,"featured_media":29931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,75,16,4],"tags":[321,320,118,322,97,312,267],"class_list":["post-29916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-grow-your-business","category-how-tos","category-industry-news","tag-gen-x","tag-gen-z","tag-millennials","tag-national-association-of-realtors","tag-paladin-point-of-sale","tag-paladinshop","tag-rosedale-town-country","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nBright Ideas for Winning Over Younger Shoppers\u202f - Retail Science<\/title>\n<meta name=\"description\" content=\"To thrive in today\u2019s retail landscape, hardware stores must evolve to meet the expectations of younger, tech-savvy shoppers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paladinpointofsale.com\/retailscience\/home\/bright-ideas-for-winning-over-younger-shoppers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bright Ideas for Winning Over Younger Shoppers\u202f - 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