{"id":29859,"date":"2025-03-28T09:50:57","date_gmt":"2025-03-28T16:50:57","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/home\/?p=29859"},"modified":"2025-03-31T10:51:51","modified_gmt":"2025-03-31T17:51:51","slug":"net-promoter-score-listening-to-your-customers","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/net-promoter-score-listening-to-your-customers\/","title":{"rendered":"Net Promoter Score: Listening to Your Customers"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.29)” global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” text_color=”light” _builder_version=”4.27.4″ title_font=”|700||on|||||” title_text_color=”#FFFFFF” title_font_size=”30px” background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2024\/06\/RS-July24_IndyBusiness-600-1.jpg” background_position=”top_center” background_blend=”darken” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” custom_padding=”15%||15%” z_index_tablet=”0″ title_text_shadow_style=”preset2″ title_text_shadow_color=”#000000″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_style=”preset2″ text_shadow_color=”#000000″ parallax_effect=”on” module_bg_color=”rgba(255,255,255,0)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|18.95px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Preamble” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Most business owners understand the power of word-of-mouth advertising. Excellent customer service leads to satisfied customers who share their positive experiences with family and friends. This is why 48% of businesses globally rely on it. However, few implement disciplined feedback practices to better serve their customers. Understanding your store\u2019s Net Promoter Score (NPS) can benefit your business beyond just marketing. <\/span>\u00a0<\/span><\/p>\n

NPS is a straightforward way to gauge your customers\u2019 opinions on your store\u2019s customer service and their satisfaction. It involves a single question: \u201cOn a scale from 1 to 10, how likely are you to recommend this product or company to a friend or colleague?\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Promoters score 9s or 10s ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Promoters” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Passives score 7s and 8s ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Passives” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Detractors score 0 to 6 ” use_icon=”on” font_icon=”||fa||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Detractors” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”Identifying promoters” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Identifying<\/span> promoters helps stores learn more about their customer service, what works, and what <\/span>doesn\u2019t<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”How NPS Helps” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

How NPS Helps Businesses<\/strong><\/h3>\n

NPS does more than reveal who likes your store. It can also:\u00a0<\/span><\/span>\u00a0<\/span>
\n[\/et_pb_text][et_pb_blurb title=”Measure customer loyalty ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Measure customer loyalty ” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Build stronger relationships” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Build stronger customer relationships” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Boost customer lifetime value ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Boost customer lifetime value ” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Identify areas for improvement” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Identify areas ” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Track progress and chart business growth” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Track progress” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Reduce churn” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Decrease churn” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”Online and big-box giants” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Online and big-box giants like Amazon, Google, Walmart, Home Depot and Lowe’s have transformed the business landscape by leveraging vast amounts of customer and retail data. We often see ads for products we browsed online appearing on various websites later. That\u2019s big retail data at work. <\/span>\u00a0<\/span><\/p>\n

Independent businesses can operate just as efficiently by using comprehensive retail platforms that collect and manage transaction and customer data.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Ways to Put Data” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Ways to Put Data to Work<\/strong><\/h3>\n

Savvy business owners know how to mine retail data by collecting customer information through sales transactions in their point-of-sale (POS) systems and rewards programs. Customer management data from POS systems and rewards programs provide insights into buying habits and intervals. Reports from these tools enable stores to offer personalized sale coupons and more.\u00a0<\/span>\u00a0<\/span><\/p>\n

Warren Pipe and Supply, a family-owned business in Fraser, Michigan, recently implemented an NPS program from Paladin Point of Sale, and the feedback was almost immediate. Within the first two weeks, they received two dozen responses.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThey\u2019re mostly 10s,\u201d says Diane Gauthier, who has been with the business for 40 years. \u201cI\u2019m not really surprised. We\u2019ve been around for 60 years and sell mostly to industry \u2013 contractors, municipalities, schools, organizations like that. We have a good reputation and long-term working relationships.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

Part of an NPS survey includes an option to offer comments. Diane recalls one of the first responses: \u201cAll the employees who work at the desk are extremely knowledgeable and friendly. I constantly recommend your products and services.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

High praise for a small business competing in the same vicinity as Home Depot, Lowe\u2019s, and Harbor Freight.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThey often send customers here because they don\u2019t have the knowledgeable service or the hard-to-find parts that we do,\u201d Diane says. She also monitors NPS scores and posts praises on the company\u2019s social media sites.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Customers are Kings” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Customers are Kings and Queens<\/strong><\/h3>\n

Customer satisfaction isn\u2019t what it used to be. Before the internet, businesses dictated terms as customers shopped at local stores during regular hours. Today, the customer is king. E-commerce is open 24\/7, with shipping options ranging from same-day pick-up in-store to free next-day delivery. Customers shop on their terms without leaving the couch. However, unlimited shopping options mean competition for customers has never been greater.\u00a0<\/span>\u00a0<\/span><\/p>\n

Consumer confidence in businesses has also changed. The barrage of online sales pitches and lack of ethical oversight in using personal information has made consumers wary. Research from HubSpot shows:\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”81% of consumers trust their friends and family\u2019s advice over business advice” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – 81% of consumers” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”65% do not trust advertisements, and 71% do not trust sponsored ads on social networks ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – 65% do not trust advertisements” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”55% no longer trust the companies they buy from as much as they used to ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – 55% no longer trust” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”Consumers are more knowledgeable” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Consumers are more knowledgeable than ever \u2013 92% research products online before <\/span>purchasing<\/span>. <\/span>That\u2019s<\/span> why a store\u2019s shopping experience and customer service are critical today.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Digital Tools Improve” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Digital Tools Improve Customer Service<\/strong><\/h3>\n

The best way to enhance the customer experience is by understanding what shoppers think of your business through retail data analysis. Tools like Net Promoter Score, which help businesses gauge customer experience, satisfaction, and loyalty, are more important than ever.\u00a0<\/span>\u00a0<\/span><\/p>\n

NPS surveys can be administered in various ways:\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Embedded on e-receipts ” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Embedded on e-receipts ” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Included in e-newsletters ” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Included in e-newsletters ” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Associated with rewards program messages ” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#cc6633″ image_icon_background_color=”#FFFFFF” icon_placement=”left” admin_label=”Blurb – Associated with rewards program messages ” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_delay=”600ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”Paladin Data Corporation” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Paladin Data Corporation<\/a> offers tools like Rich Rewards, NPS capabilities, and the PaladinShop<\/a> digital store through Paladin Point of Sale to help stores improve customer service and business performance.\u00a0<\/span>\u00a0<\/span><\/p>\n

As retail stores increasingly combine their online and in-store customer experiences and mobile shopping gains momentum, retail data from customers is readily available and valuable. Using it to improve customer service and refine product offerings is easy with the right tools.\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Author” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

brian bullock\u00a0<\/span><\/h3>\n

Author<\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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