{"id":29083,"date":"2022-05-27T10:16:50","date_gmt":"2022-05-27T17:16:50","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/home\/?p=29083"},"modified":"2025-09-22T15:09:11","modified_gmt":"2025-09-22T22:09:11","slug":"is-the-time-right-for-electronic-shelf-labels","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/is-the-time-right-for-electronic-shelf-labels\/","title":{"rendered":"Is the Time Right for Electronic Shelf Labels?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.29)” global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” _builder_version=”4.16″ title_font=”|700||on|||||” title_text_color=”#ffffff” title_font_size=”30px” background_color=”rgba(0,0,0,0.25)” background_enable_image=”off” background_blend=”color” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” custom_padding=”15%||15%” z_index_tablet=”0″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_style=”preset2″ parallax_effect=”on” module_bg_color=”rgba(255,255,255,0)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|18.95px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.22.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Electronic shelf labels (ESLs) have been around for close to 30 years, and it would probably be hard to find an electronic retail product that has generated less stir. But thanks to the pandemic and the resulting great resignation, their time might have come.<\/span><\/p>\n

Let\u2019s face it. There\u2019s no other retail task as tedious and time-consuming as pricing or changing prices on hundreds or thousands of items. However, with the proper technology \u2013 electronic shelf labels \u2013 a store owner or manager can change prices on their entire stock in minutes without leaving their computer terminal.<\/span><\/p>\n

\"Electronic<\/span><\/p>\n

Electronic evolution<\/h2>\n

Electronic shelf labels made their debut in grocery stores in the United Kingdom. At the time, were hailed as the next big thing in retail.\u00a0 No more need for price tags and the endless task of placing them on every shelf.\u00a0<\/span><\/p>\n

The liquid crystal display numbers looked very similar to the early digital clocks or calculators. They did little more than show the price or price per pound. Product descriptions were often on printed labels placed next to the LCDs.<\/span>\u00a0<\/span> Early LCDs had difficulty displaying some letters or symbols. They were expensive and their range, speed, battery life, and reliability weren\u2019t great.<\/span><\/p>\n

Electronic paper (E-paper) came next. It provided a display that simulated the appearance of ordinary ink on white paper. This rendition featured color ink but suffered from a low data rate that made it hard to display certain images.<\/span><\/p>\n

The latest generation of ESLs use the same e-paper technology but can display digital color images, provide electronic surveillance and inventory control. Some can also count shoppers who might be viewing the products much like a heat map on a computer screen.<\/span><\/p>\n

However, like any new technology, the cost of adopting it drastically limited its use. While corporations or large multistore companies could justify the six-figure price tag of putting it into play, most smaller businesses have stuck with paper and ink shelf tags or labels.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Digital divide” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Digital divide<\/h2>\n

There\u2019s no disputing the effectiveness and efficiency of using electronic shelf labels.<\/span><\/span>\u00a0<\/span> [\/et_pb_text][et_pb_blurb title=”Price accuracy” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Price accuracy” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”]<\/p>\n

Because they\u2019re all wirelessly plugged into a base station and computer, prices are always up to date. This prevents mislabeling and relabeling. It also links product pricing through all sales channels \u2013 online and in-store. If a customer looks up the price of a product while browsing the internet at home or on a smartphone while they\u2019re standing in a store at the shelf, the price will be consistent.<\/span><\/span> Vusion Group says its SESimagotag ESL system eliminates pricing errors which helps stores reduce customer complaints and government fines.<\/span><\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Shelf edge influence” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Shelf edge influence” _builder_version=”4.17.4″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”]No matter how a customer gets to a store to purchase a product \u2013 via an internet search, digital or printed advertisement, or recommendation from a friend \u2013 the information on the edge of the shelf is the last step in a purchase. And most purchase decisions are ultimately made there. So, having accurate pricing and an informative shelf label is critical.<\/span>\u00a0<\/span>Pricer, a UK-based provider of ESLs, claims via a survey the company conducted that 76% of purchasing decisions are made at the shelf edge<\/a>.\u00a0<\/span>\u00a0<\/span> [\/et_pb_blurb][et_pb_blurb title=”Technical assistance” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Technical assistance” _builder_version=”4.17.4″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”]Some ESLs can allow customers to use a phone or tablet to call up additional information about the product via near-field communication (NFC) technology. Stores can also use them to monitor shopper foot traffic and inventory levels.<\/span>\u00a0<\/span> The Pricer survey also showed that 65% of consumers are more likely to buy a product if they can easily access additional information about it that ESLs can provide. Another survey from Planet Retail showed that 56% of consumers feel that technology improves their shopping experience. So, how valuable is it to have a shelf price label with the ability to close a sale?<\/span> [\/et_pb_blurb][et_pb_blurb title=”Labor savings” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Labor savings” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”]<\/p>\n

Large grocery stores can spend roughly $10 million a year changing prices<\/a>.<\/span>\u00a0<\/span>There\u2019s also the physical cost savings of not having to buy labels, label guns, and additional shelf tags.<\/span> Vusion Group claims its electronic shelf label system reduces time spent on pricing updates by 80%.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Perishability management ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Perishability management” _builder_version=”4.17.4″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”]<\/p>\n

In the grocery business, expiration dates on products can be difficult to manage. Food retailers throw away approximately $940 billion or 10.5 million tons of expired food annually.\u00a0 Being able to discount products with approaching expiration dates with just a few computer keystrokes can reduce the amount of those products that are trashed. Electronic displays can allow store managers to automatically apply discounts to products approaching their sell-by dates.\u00a0<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Dynamic pricing ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Dynamic pricing” _builder_version=”4.17.4″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”]<\/p>\n

The ease at which ESL systems facilitate price changes lends themselves to industries that experience fluctuating markets. Grocery is the most obvious. Many of those products feature sell-by dates which can affect the price.\u00a0 The hospitality and travel industries live on dynamic pricing.\u00a0 Lumber is another industry with rapid price changes. Using ESLs, LBM retailers could easily sell their products at market prices, rather than selling them at a static markup from when it was purchased. Dynamic pricing also makes it easy to create impromptu sales promotions.<\/p>\n

[\/et_pb_blurb][et_pb_text admin_label=”Pandemic pricing problems ” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Pandemic pricing problems<\/span><\/span>\u00a0<\/span><\/h2>\n

The pandemic and subsequent labor shortage created more reasons why more retailers might consider using ESLs. Supply chain issues have resulted in more out-of-stock items and frequent price increases. The Great Resignation also made it hard to find the employees needed to change those prices. The combination of those two issues left stores scrambling to handle routine store functions like pricing.<\/span>\u00a0<\/span> Electronic shelf labels provided some relief for stores that were equipped with them.<\/span>\u00a0<\/span>[\/et_pb_text][et_pb_testimonial author=”Mike Williamson” job_title=”General Manager” company_name=”Paladin Data Corporation” quote_icon_color=”#3e5062″ quote_icon_background_color=”#FFFFFF” disabled_on=”on|on|on” _builder_version=”4.17.4″ _module_preset=”default” body_text_color=”#FFFFFF” author_text_color=”#FFFFFF” position_text_color=”#FFFFFF” company_text_color=”#FFFFFF” background_color=”#3e5062″ background_layout=”dark” disabled=”on” global_colors_info=”{}”]Labor shortage and supply chain issues are the two biggest pain points we hear about from our clients. <\/span>Technology can help remediate some of the difficulties in both those areas. It makes it easier to cope with frequent price changes and it does it with very little manpower.<\/span> [\/et_pb_testimonial][et_pb_text admin_label=”Pandemic pricing problems ” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

The Pricer survey included data from more than 1,000 stores that remained open during the pandemic \u2013 groceries, hardware, pharmacies, liquor stores, electronics and automotive stores. It found that of the two-thirds of those stores that used ESLs 66% said it would have been difficult to manage without them. Also, 92% thought ESLs were essential in dealing with the problems created by the pandemic.<\/span>\u00a0<\/span> ESL manufacturers claim their products reduce this labor cost by 90%.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Added e-perks” _builder_version=”4.22.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

\"BOPISAdded e-perks<\/span><\/span>\u00a0<\/span> <\/span><\/h2>\n

ESLs can also help with inventory management, improve efficiency in buy online pickup in-store (BOPIS) and curbside pickup programs, and consumer tracking.<\/span>\u00a0<\/span> Some electronic label systems feature applications that help customers find the products they\u2019re looking for on a store\u2019s shelves via an electronic finder. This application can also be used by store employees who fulfill online orders.<\/span><\/p>\n

ESLs that are connected to a store\u2019s point-of-sale system can track inventory on shelves and display when dates when items are expected to be restocked.<\/span>\u00a0<\/span> These systems can also be equipped with devices that track the movements of customers throughout a store, much like a heat map applied to web pages.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Cost of doing e-labels ” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Cost of doing e-labels<\/span><\/span>\u00a0<\/span> <\/span> <\/span><\/h2>\n

The key reason electronic shelf labels took so long to catch on is the price.<\/span>\u00a0<\/span> At $6 a label, and that\u2019s probably on the low end, a store with 20,000 items on its shelves would cost a cool $120,000 to $200,000. And that\u2019s just for the labels.<\/span>\u00a0<\/span> A gateway, which updates the labels, runs from $300 to $400. Those gateways will control from 1,000 to 3,000 labels so that stores with 20,000 items could add another $2,400 or more. ESL management software tacks on another $500.<\/span><\/p>\n

Truno, a retail technology provider, says a 30,000-tag system can cost nearly $350,000. But if properly utilized can pay for itself in two to three years. Other manufacturers claim a return on investment can be achieved anywhere from 18 months to two and a half years.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Upshot” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ hover_enabled=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Upshot<\/span><\/span>\u00a0<\/span> <\/span> <\/span><\/h2>\n

ESLs have been around long enough to prove their effectiveness and versatility. Like any <\/span>innovative technology<\/span>, they have evolved and improved over the years. Paladin Point of Sale<\/a> integrates with the ses-imagotag system from VusionGroup. <\/span><\/span><\/p>\n

Their price tag still gives small, independent businesses pause. But with employees in short supply, prices rising and falling like the tide, and the investment of the systems scalable, ESLs might be worth considering as a long-term investment for any business.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Author” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

brian bullock\u00a0<\/span><\/h3>\n

Author<\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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