{"id":28995,"date":"2021-12-09T15:10:13","date_gmt":"2021-12-09T22:10:13","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/home\/?p=28995"},"modified":"2025-09-22T15:10:12","modified_gmt":"2025-09-22T22:10:12","slug":"optimizing-your-business-technology-now-and-for-the-future","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/optimizing-your-business-technology-now-and-for-the-future\/","title":{"rendered":"Optimizing Your Business Technology Now and for the Future"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0.29)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_post_title meta=&#8221;off&#8221; featured_placement=&#8221;background&#8221; _builder_version=&#8221;4.16&#8243; title_font=&#8221;|700||on|||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;30px&#8221; background_color=&#8221;rgba(0,0,0,0.15)&#8221; background_enable_image=&#8221;off&#8221; background_blend=&#8221;color&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15%||15%&#8221; z_index_tablet=&#8221;0&#8243; text_shadow_style=&#8221;preset2&#8243; parallax_effect=&#8221;on&#8221; module_bg_color=&#8221;rgba(255,255,255,0)&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|0px|18.95px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">It has been about two years since the COVID-19 pandemic changed the way people live. Communicating, learning and teaching, working, shopping, and practically everything else have been altered in some way. In retail, it provided added impetus for stores that were slow in updating business technology. When they were ordered to close, adopting online sales was the only way to keep cash registers ringing. It all proved that optimizing business technology is the best way to prepare a store for 2022 and beyond.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A comprehensive retail management platform\u00a0simplifies most business processes from ordering stock to final sales and delivery.\u00a0They simplify\u00a0operations, eliminate tedious, time-consuming tasks, and let merchants make the most of their time and labor.\u00a0A good one starts with a point-of-sale system\u00a0(POS)\u00a0that\u00a0is\u00a0easy to\u00a0operate, learn and teach, and then gives a store owner a way to control all aspects of their business from a single terminal.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Many stores already have this technology, they just don\u2019t unleash its power.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWhen incorporating a retail platform into a business, it\u2019s paramount you fine-tune your store processes into the technology, not the other way around,\u201d says Charles Owen, chief experience officer for Paladin Data Corporation. \u201cToo many businesses purchase a retail system envisioning the way it will fit into their current workflows or processes. That\u2019s wrong. Retail technology works best when it\u2019s used the way it was designed. This means putting your trust, faith, effort and investment into learning how to properly use the equipment and software.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>BizTech<\/em><span data-contrast=\"auto\">\u00a0recently published a story,\u00a0<\/span><a href=\"https:\/\/biztechmagazine.com\/article\/2021\/11\/small-business-saturday-3-technologies-smaller-retailers-should-be-using-right-now\"><span data-contrast=\"none\">\u201cSmall Business Saturday: Three Technologies Smaller Retailers Should be Using Right Now,\u201d<\/span><\/a><span data-contrast=\"auto\">\u00a0that emphasizes\u00a0how much\u00a0small retailers need to embrace digital tools\u00a0to\u00a0thrive.\u00a0Although it touches on\u00a0Small Business Saturday, its focus\u00a0is on how these business technologies can help independent retailers\u00a0in their\u00a0daily operations now and in the future.\u00a0The technologies \u2013 contactless payments, omnichannel customer experience, and data collection systems \u2013 are all available through\u00a0modern retail management platforms.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All these technologies got added boosts from the pandemic and\u00a0subsequent retail closures and restrictions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <span class=\"TextRun SCXW7325797 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7325797 BCX0\">They are key to small businesses building for the future.<\/span><\/span><span class=\"EOP SCXW7325797 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Contactless payments&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe001;||divi||400&#8243; icon_color=&#8221;#852025&#8243; icon_placement=&#8221;left&#8221; admin_label=&#8221;Blurb &#8211; Contactless payments&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#3e5062&#8243; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221; global_colors_info=&#8221;{}&#8221;]were gaining traction before the pandemic, but shoppers\u2019 desire to avoid touching practically everything gave it a big jumpstart.<br \/>\n[\/et_pb_blurb][et_pb_blurb title=&#8221;Omnichannel sales &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe001;||divi||400&#8243; icon_color=&#8221;#852025&#8243; icon_placement=&#8221;left&#8221; admin_label=&#8221;Blurb &#8211; Omnichannel sales&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#3e5062&#8243; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>were adopted when most brick-and-mortar stores closed for safety reasons. This combined online sales into in-store processes and helped many shopkeepers stay in business. Complete POS systems make real-time tracking of inventory sold online and in-store automatic.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Data collection &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe001;||divi||400&#8243; icon_color=&#8221;#852025&#8243; icon_placement=&#8221;left&#8221; admin_label=&#8221;Blurb &#8211; Data collection&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#3e5062&#8243; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221; global_colors_info=&#8221;{}&#8221;]became vitally important to small businesses that saw benefits from the shop local movement of consumers. Collecting shopper information is made simple through point-of-sale systems and it helps merchants develop relationships with consumers and turns browsers into loyal customers.<br \/>\n[\/et_pb_blurb][et_pb_text admin_label=&#8221;Owen presented&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">Owen presented his take on how independent stores can utilize business technology to improve operations and build for the future in a\u00a0<\/span><i><span data-contrast=\"auto\">Retail Science<\/span><\/i><span data-contrast=\"auto\">\u00a0blog \u201c<\/span><a href=\"https:\/\/paladinpointofsale.com\/retailscience\/home\/evolving-toward-success-with-technology\/\"><span data-contrast=\"none\">Evolving Toward Success with Technology<\/span><\/a><span data-contrast=\"auto\">.\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Many stores already\u00a0operate on\u00a0management platforms or point-of-sale systems\u00a0that, if\u00a0properly used, can streamline\u00a0most\u00a0retail operations. So,\u00a0just learning how to fully\u00a0optimize\u00a0their capabilities is\u00a0an effortless way\u00a0to ensure a business\u2019s\u00a0future success.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">brian bullock\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Author<\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learning how to fully optimize the capabilities of your current business technology is an easy way to ensure a store\u2019s future success.<\/p>\n","protected":false},"author":13,"featured_media":29659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,75,16,4,18],"tags":[160,91,93,97,94,102,96,100,104],"class_list":["post-28995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-grow-your-business","category-how-tos","category-industry-news","category-retail-hacks","tag-business-technology","tag-hardware-industry","tag-paladin-data-corporation","tag-paladin-point-of-sale","tag-point-of-sale","tag-pos","tag-retail-industry","tag-retail-technology","tag-small-business","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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