Holiday shopping is back with Black Friday just a few weeks away.\u00a0Even though things will look drastically different from the pandemic-influenced shopping season of a year ago, it will feature some of the same\u00a0trends and challenges.\u00a0<\/em><\/p>\n Part 1 is a little about what to expect.\u00a0<\/em> With the pandemic working its way out of the latest surge, it\u2019s a good idea to look at how the first COVID Christmas went.<\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”What\u2019s in store” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n Nearly every retail expert is predicting that holiday shopping will increase this year. Deloitte is forecasting a 7% to 9% rise. The analytics company says sales could reach up to $1.3 trillion with e-commerce accounting for 11% to 15% of it.<\/span>\u00a0<\/span><\/p>\n Mastercard estimates a 7.4% rise with in-store sales increasing 6.6% over 2020.<\/span>\u00a0<\/span> Once upon a time, retailers were chastised for pushing the holiday shopping season from Black Friday into Thanksgiving Day. Last year, worries about over-crowded stores, along with Amazon\u2019s move of Prime Day from mid-summer to October, extended holiday shopping to the start of November or earlier.<\/span>\u00a0<\/span><\/p>\n Many retailers began\u00a0offering their Black Friday discounts immediately following Halloween, effectively doubling the length of the holiday shopping period. And many shoppers loved it. The\u00a0<\/span>National Retail Federation (NRF)<\/span><\/a>\u00a0reported that over 40% of holiday shoppers said they started hunting and gathering gifts earlier than normal.<\/span>\u00a0<\/span><\/p>\n \u201cRetailers have demonstrated their commitment and ability to ensure safe shopping environments for their customers and their associates,\u201d said NRF President and CEO Matthew Shay. \u201cWith consumers looking to fulfill their gift lists earlier this year, retailers are prepared to meet that demand with deep discounts, robust inventory and providing the best experiences possible whether in store or online.\u201d<\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Black Friday darker” _builder_version=”4.22.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”] The days of packed streets and crowded stores on Black Friday are waning due to the pandemic and changing shopping trends.<\/p><\/div><\/p>\n As holiday shopping deals are offered earlier, the novelty and importance of Black Friday and Cyber Monday are fading.<\/span>\u00a0<\/span><\/p>\n Results of a survey\u00a0from Sitecore\u00a0posted in\u00a0<\/span>Retail Customer Experience<\/span><\/i><\/a>\u00a0show that 80% of marketers think the demise of Black Friday will continue.\u00a0They say it has become associated with negative shopping experiences. Eight-five percent are using\u00a0the pandemic to \u201creset\u201d their after-Thanksgiving practices.\u00a0And only 60% are planning Black Friday promotions, a figure that is down 17% from 2020.<\/span>\u00a0<\/span><\/p>\n The increase in e-commerce in 2020 has also tarnished the sheen of Cyber Monday.\u00a0Consumers accustomed to shopping online are no longer willing to wait until the Monday following Thanksgiving for good deals.<\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”High tech toys” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n The pandemic pushed many shoppers online\u00a0when physical stores closed,\u00a0and merchants responded by\u00a0adding\u00a0e-commerce\u00a0options to their websites and integrating them\u00a0with\u00a0their inventory management systems.\u00a0Those integrations allowed many stores to seamlessly monitor in-store and online sales.<\/span>\u00a0<\/span><\/p>\n The\u00a0<\/span>Small Business Performance\u00a0Against Customer Expectations<\/span><\/i>\u00a0report (PACE) from\u00a0Worldpay from FIS, the globe\u2019s leading payment processor, says about 60%\u00a0of retail merchants responded to the shift in shopping preferences by opening new lines of business or changing their products and services. And about three-quarters of\u00a0those merchants benefited in some way from customers changing their shopping habits.<\/span>\u00a0<\/span><\/p>\n The changes included\u00a0adding:<\/span>\u00a0<\/span> Holiday shoppers looking to avoid store crowds\u00a0in 2020\u00a0drove e-commerce\u00a047% higher than in 2019. Over half of that jump came from people purchasing from their phones, according to Adobe.<\/span>\u00a0<\/span><\/p>\n Statista<\/span><\/a>\u00a0is forecasting sales from mobile phones to reach roughly $3.5 trillion\u00a0in 2021\u00a0and account for 73% of total e-commerce sales.\u00a0All totaled,\u00a0<\/span>eMarketer<\/span><\/i>\u00a0expects\u00a0U.S. holiday shopping\u00a0alone\u00a0to reach a little over $1 trillion\u00a0with\u00a0e-commerce\u00a0up over 11% from 2020 to $207 billion.<\/span>\u00a0<\/span><\/p>\n \u201cMy research team has seen the shift towards digital shopping is here to stay,\u201d says\u202fDebadeep\u202fBandyopadhyay, a Google research analyst. \u201cPeople aren\u2019t just going online to buy. They are browsing. There\u2019s sustained interest in online window shopping and searches for inspirational shopping ideas.\u201d\u202f<\/span>\u00a0<\/span><\/p>\n So,\u00a0stores\u00a0need to be prepared to meet people where they live. That\u2019s on their phones!<\/span>\u00a0<\/span><\/p>\n CX Marketing Consultant Monica\u00a0Deretich\u00a0offers a couple of mobile-specific tricks to optimize your marketing efforts.<\/span>\u00a0<\/span> Stuff\u00a0is going to cost more this year. Inflation will add to the price of all products\u00a0from raw materials to manufacturing to shipping to labor to sales and delivery.<\/span>\u00a0<\/span><\/p>\n Inc.com<\/span><\/a>\u00a0says this year it will cost U.S. retailers and extra $223 billion more than it did just a year ago. Salesforce forecasts that $12 billion\u00a0of that total will be an increase in raw materials and ocean freight will grow by $163 billion.<\/span> Delivery of products purchased online is expected to strain parcel services.<\/p><\/div><\/p>\n Ever\u00a0since the pandemic broke the supply chain,\u00a0delivering the glut of e-commerce goods ordered\u00a0digital shoppers\u00a0has been a challenge at best.\u00a0It\u2019s not\u00a0supposed to\u00a0get any better when the holiday shopping starts in earnest, either.<\/span>\u00a0<\/span><\/p>\n UPS CEO Carol Tom\u00e9\u00a0told\u00a0<\/span>Retail Dive<\/span><\/i>\u00a0that peak season deliveries are expected to exceed capacity by roughly 5 million pieces\u00a0<\/span>per day!<\/span><\/i>\u00a0<\/span><\/p>\n “Our peak planning is well under way,” Tom\u00e9 said. “We are lining up the aircraft we need to lease to manage the volume, we’re lining up all the rental equipment that we need to have in place to handle the volume and, of course, the people side.”<\/span>\u00a0<\/span><\/p>\n The\u00a0<\/span>Postal\u00a0Service<\/span><\/a> is adding 112 new package sorting machines to handle the holiday workload.<\/span><\/p>\n
\n[\/et_pb_text][et_pb_text admin_label=”Lessons learned ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\nLessons learned<\/span><\/span>\u00a0<\/span><\/h2>\n
\n
What\u2019s in store for 2021?<\/h2>\n
More sales!<\/h2>\n
\n[\/et_pb_text][et_pb_text admin_label=”A longer season” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\nA longer season<\/span><\/span>\u00a0<\/span>\u200b <\/span><\/h2>\n
![\"Street](\"https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2021\/10\/RS-BlackFriday.jpg\")
Black Friday even darker<\/span><\/span>\u00a0<\/span>\u200b <\/span><\/h2>\n
High tech toys<\/span><\/span><\/h2>\n
\n[\/et_pb_text][et_pb_blurb title=”Online marketing\/promotions – 58% ” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Online marketing” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Additional security \u2013 34%” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Additional security ” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Marketing automation \u2013 34% ” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Marketing automation ” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Mobile payments \u2013 14% ” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Mobile payments” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Online sales \u2013 10% ” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Online sales” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”]Source: Worldpay from FIS<\/span>\u00a0PACE report<\/span><\/span>\u00a0<\/span><\/em>
\n[\/et_pb_blurb][et_pb_text admin_label=”How the pandemic benefited” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]How the pandemic benefited small businesses<\/span>\u00a0<\/span>
\n[\/et_pb_text][et_pb_blurb title=”86% adopted new technology to improve productivity and effectiveness ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 86% adopted new tech” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”84% streamlined business operations to improve efficiency and reduce costs ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 84% streamlined” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”77% benefited from customers focusing on shopping local ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 77% benefited” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”65% changed their operations or business models ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 65% changed” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”57% altered or expanded their products and services ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 57% altered” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”]Source:\u00a0<\/span>Worldpay from FIS<\/span><\/span>\u00a0<\/span><\/em>
\n[\/et_pb_blurb][et_pb_text admin_label=”A merry, mobile” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\nA\u00a0<\/span>m<\/span>erry<\/span>,\u00a0<\/span>m<\/span>obile\u00a0<\/span>e<\/span>–<\/span>Christmas<\/span><\/span>\u00a0<\/span>\u200b <\/span> <\/span><\/h2>\n
\n[\/et_pb_text][et_pb_blurb title=”It\u2019s best to optimize your mobile site and messages for dark mode display to ensure a \u201csatisfying user experience\u201d no matter what device they use. ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – It\u2019s best” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Because almost half of all emails are viewed on a smartphone, emails should be designed to be viewed on them. ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Because almost half ” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Connect all your shopping touchpoints \u2013 email, text message and websites \u2013 to ensure a cohesive customer experience. ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Connect all ” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#3e5062″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”High cost” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\nHigh cost of doing business<\/span><\/span>\u00a0<\/span>\u200b <\/span> <\/span><\/h2>\n
\n[\/et_pb_text][et_pb_text admin_label=”Delivering the goods” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ hover_enabled=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]![\"Masked](\"https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2021\/10\/RS-HolidayShoppingDelivery.jpg\")
Delivering the goods<\/span><\/span><\/span><\/span><\/h2>\n