{"id":28810,"date":"2021-07-28T14:34:40","date_gmt":"2021-07-28T21:34:40","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/home\/?p=28810"},"modified":"2025-09-22T15:13:34","modified_gmt":"2025-09-22T22:13:34","slug":"shoppers-impulse-buying-returns-to-stores","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/shoppers-impulse-buying-returns-to-stores\/","title":{"rendered":"Shoppers, Impulse Buying Returns to Stores"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.29)” global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” _builder_version=”4.16″ title_font=”|700||on|||||” title_text_color=”#ffffff” title_font_size=”30px” background_color=”rgba(0,0,0,0.23)” background_enable_image=”off” background_blend=”color” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” custom_padding=”15%||15%” z_index_tablet=”0″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_style=”preset2″ parallax_effect=”on” module_bg_color=”rgba(255,255,255,0)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|18.95px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Shoppers are returning to brick-and-mortar stores this year and,\u00a0with them,\u00a0so is impulse buying.<\/span>\u00a0<\/span><\/p>\n

The pandemic had a bigger effect on shopping than just closing physical stores and increasing online purchasing. When people lost their jobs or had their hours cut in 2020, the obvious reaction was to spend less to accommodate tight budgets. As Americans return to their favorite stores, their proclivity for frivolous purchases has accompanied them.<\/span>\u00a0<\/span><\/p>\n

Statistics show<\/span><\/a> that 84% of all shoppers admit to impulse buying and more than half, 54%, say they have spent more than $100 on an impulse buy, and 40% of all e-commerce\u00a0is impulse buying.\u00a0Add to that the fact that eight out of 10 impulse purchases are made in brick-and-mortar stores\u00a0is cause for merchants to celebrate.<\/span>\u00a0<\/span><\/p>\n

These trends come at a time when U.S. retail experiencing record growth. The National Retail Federation in June ratcheted up its forecast for the American economy to surpass $4.44 trillion in 2021 sales which pencils out to a 10.5% to 13.5% growth.<\/span>\u00a0<\/span><\/p>\n

\u201cWe are seeing clear signs of a strong and resilient economy,\u201d NRF Chief Economist Jack\u00a0Kleinhenz\u00a0said. \u201cIncoming data suggests that U.S. economic activity continues to expand rapidly, and we have seen impressive growth. Most indicators point toward an energetic expansion over the upcoming months and through the remainder of the year.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

So, what\u2019s the easiest way to\u00a0increase sales and\u00a0capitalize on\u00a0all of\u00a0the frivolous spending?<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Retail\u2019s 4 Ps ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Retail\u2019s 4 Ps<\/span><\/span>\u00a0<\/span><\/h2>\n

Retail 101 tells you impulse buying is the result of the Four Ps \u2013 Product, Placement, Price and Promotion. Impulse buying should be effortless and require as little thought on behalf of the shopper as possible.<\/span><\/p>\n

Products<\/strong>\u00a0\u2013\u00a0<\/span><\/b>In\u00a0many retail stores, that means\u00a0placing small, relatively inexpensive items near checkout counters. That often includes:<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Single-serving food items \u2013 candy bars, chips, sodas, et cetera \u2026 ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Single-serving food ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Sample-size products \u2013 travel items, toiletries ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Sample-size products” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Products associated with larger sales \u2013 batteries, accessory cords ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Products associated” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Bonus buy items \u2013 value packs of often-used items ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Bonus buy items” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”Placement” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Placement<\/strong>\u00a0\u2013\u00a0<\/span><\/b>These items are most often perused as shoppers wait in checkout lines.\u00a0Larger items\u00a0can be placed in center aisles and end caps.<\/span>\u00a0<\/span> Depending on your business, grouping items such as outdoor grilling products, summer or winter recreation equipment, or, as clothing retailers often do, arranging coordinated ensembles, draws shoppers\u2019 attention.<\/span><\/p>\n

Price<\/strong>\u00a0\u2013\u00a0<\/span><\/b>Placing the right products in the most visible places won\u2019t generate any impulse buying without an attractive price.<\/span><\/p>\n

Promotion<\/strong>\u00a0\u2013\u00a0<\/span><\/b>Fear of Missing Out \u2013 FOMO is another\u00a0often-used retail acronym that is used to spark impulse buying.\u00a0Finder.com reports that over half of shoppers blame\u00a0FOMO for their proclivity to buy items they\u00a0might not really need.<\/span>\u00a0<\/span> Promotion can include all mediums, too.\u00a0Advertising, online promotion on websites or social media\u00a0can inspire\u00a0impulse buys. In-store signs and displays\u00a0also play\u00a0a\u00a0big role in triggering impulse purchases.\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”The Fifth P ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

The Fifth P<\/span><\/span>\u00a0<\/span> <\/span>\u200b <\/span><\/h2>\n

Some retailers could add a fifth \u201cP\u201d this past year \u2013\u00a0\u201cpandemic.\u201d\u00a0A study conducted\u00a0last year showed that impulse buying increased from an average of $155.03 per month to $182.98 between January and April.<\/span>\u00a0<\/span> Many of those purchases were for pandemic-related items \u2013 cleaning supplies, toilet paper\u00a0and hand sanitizer. However, other items\u00a0weren\u2019t nearly as practical.\u00a0Nearly 20% of those polled admitted to having purchased a new video\u00a0game\u00a0and\u00a022% bought some clothing.<\/span><\/p>\n

 <\/p>\n

Top Pandemic Impulse Buys<\/h2>\n

[\/et_pb_text][et_pb_blurb title=”Cleaning supplies \u2013 42% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Cleaning supplies \u2013 42% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Hand sanitizer \u2013 38% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Hand sanitizer \u2013 38% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Toilet paper \u2013 35% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Toilet paper \u2013 35% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” 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animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Clothing \u2013 22%” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Clothing \u2013 22% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”A frivolous treat \u2013 21% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – A frivolous treat \u2013 21% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Video games \u2013 20% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Video games \u2013 20% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”Top 5 Common Impulse Buys” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” 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box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Top 5 Common Impulse Buys<\/span><\/span><\/h2>\n

[\/et_pb_text][et_pb_blurb title=”Food\/groceries \u2013 47% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Food\/groceries \u2013 47% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_duration=”750ms” animation_delay=”1000ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Clothing \u2013 38% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Clothing \u2013 38% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Household items \u2013 28% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Household items \u2013 28% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Technology \u2013 27% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Technology \u2013 27% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Coffee \u2013 27% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Coffee \u2013 27% ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”Electronic Impulse ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Electronic Impulse<\/span><\/span>\u00a0<\/span><\/h2>\n

The rise of e-commerce has led to a new level of impulse buying and, as usual, Amazon has led the way. Online shoppers don\u2019t even need to buy a product to trigger all the electronic queries that can lead to impulse purchases.<\/span><\/p>\n

How often have you clicked on a product\u00a0only to get fed\u00a0a\u00a0series\u00a0of\u00a0pop-up\u00a0advertisements or windows\u00a0of similar products or associated items?\u00a0A few years ago,\u00a0the\u00a0<\/span>University of\u00a0Michigan\u2019s School of Information<\/span><\/a>\u00a0studied\u00a0the major online retailers and found their websites contained an average of 19 features that\u00a0encouraged impulse buying.<\/span>\u00a0<\/span> These features included pop-ups like:<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Only 5 left at this price ” use_icon=”on” font_icon=”r||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Only 5 left at this price ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”12 people have viewed this item ” use_icon=”on” font_icon=”r||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 12 people ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Make it a bundle ” use_icon=”on” font_icon=”r||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Make it a bundle ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Frequently bought together ” use_icon=”on” font_icon=”r||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Frequently bought together ” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Customers who viewed this item also viewed ” use_icon=”on” font_icon=”r||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Customers who viewed” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”top” animation_delay=”750ms” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”In-store displays” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]In-store displays can accomplish the same results. Displaying associated merchandise together<\/span>\u00a0in bundles or kits<\/span>, or signage that shows in-stock merchandise only<\/span>, can\u00a0<\/span>relay\u00a0<\/span>a feeling of convenience or\u00a0<\/span>sense of\u00a0<\/span>urgency\u00a0<\/span>to the shoppers.<\/span><\/span>\u00a0<\/span>[\/et_pb_text][et_pb_text admin_label=”Impulsive targets ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Impulsive targets<\/span><\/span>\u00a0<\/span> <\/span>\u200b <\/span><\/h2>\n

It’s mostly an age-related trait, but young shoppers tend to be more impulsive when it comes to buying items they might not necessarily need, especially when shopping online. A 2018 study showed that 49% of shoppers between 18 and 24 had made impulse purchases and nearly 7% admitted to making such a purchase every day.<\/span>\u00a0<\/span><\/p>\n

On the opposite end of that spectrum, just 35% of Americans\u00a065 and up reported making an online impulse purchase.<\/span>\u00a0<\/span><\/p>\n

So aiming impulse items at millennials<\/a> and younger shoppers is a good idea.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Retail Psychology today \u202f” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Retail\u00a0<\/span>Psychology today<\/span><\/span>\u00a0<\/span>\u202f<\/span><\/span>\u00a0<\/span> <\/span>\u200b <\/span><\/h2>\n

How do you\u00a0increase your store\u2019s impulse purchase sales?<\/span>\u00a0<\/span> A survey of 2,000 shoppers conducted by OnePoll, showed that the majority of impulse buys were for themselves. Gifts for children, friends and pets were other reasons for such purchases.<\/span><\/p>\n

Nearly three-quarters of the respondents in the OnePoll survey said their impulse purchase positively affected their mood, which during the pandemic, was most likely therapeutic. Because most impulse purchases are made for emotional reasons, focus all marketing \u2013 advertising, e-commerce marketing, in-store displays, and salespeople \u2013 on promoting those items.<\/span><\/p>\n

Instead of focusing marketing and advertising on price, consider targeting the prestige of owning a new Swiss watch, golf clubs used by tour players, sneakers endorsed by NBA players, or clothes worn by the top influencers. After all, the satisfaction provided by an easy-to-grab candy bar and soda will only last so long.<\/span><\/p>\n

However\u00a0you chose to play it, with\u00a0consumers\u00a0streaming back into brick-and-mortar stores it\u2019s a good idea to re-examine your store\u2019s prime display locations to take advantage of those impulsive shoppers.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Author” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

brian bullock\u00a0<\/span><\/h3>\n

Author<\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Shoppers are returning to the stores and, with them, so is impulse buying. 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