{"id":28732,"date":"2021-06-10T09:27:56","date_gmt":"2021-06-10T16:27:56","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/home\/?p=28732"},"modified":"2025-09-22T15:14:03","modified_gmt":"2025-09-22T22:14:03","slug":"future-of-brick-and-mortar-stores","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/future-of-brick-and-mortar-stores\/","title":{"rendered":"RS Radar: Future of Brick-and-Mortar Stores Looks Bright"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.29)” global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” _builder_version=”4.16″ title_font=”|700||on|||||” title_text_color=”#FFFFFF” title_font_size=”30px” background_color=”rgba(0,0,0,0.2)” background_blend=”darken” text_orientation=”center” custom_padding=”15%||15%” text_shadow_style=”preset2″ parallax_effect=”on” module_bg_color=”rgba(255,255,255,0)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”54px|0px|18.95px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

For many years now, ever since the advent of online shopping,<\/span>\u00a0people have predicted doom and gloom for brick-and-mortar stores.\u00a0<\/span>I<\/span>t\u2019s true<\/span>\u00a0<\/span>retail shopping has increasingly become digital<\/span>, t<\/span>h<\/span>e<\/span>\u00a0much-predicted Retail Apocalypse\u00a0<\/span>that\u00a0<\/span>was supposed to\u00a0<\/span>pretty much\u00a0<\/span>wipe out brick-and-mortar stores\u00a0<\/span>has taken\u00a0<\/span>several<\/span>\u00a0casualties<\/span>.<\/span>\u00a0<\/span>However, e<\/span>ven\u00a0<\/span>though the digital movement got a\u00a0<\/span>si<\/span>gnificant boost\u00a0<\/span>from the 2020 pandemic, guess what?<\/span>\u00a0<\/span>Roughly<\/span> 75% of total U.S. retail sales<\/a> are still made in brick-and-mortar stores<\/span>. Now,\u00a0<\/span>shopp<\/span>ers cooped<\/span>\u00a0<\/span>up by the pandemic quarantines are\u00a0<\/span>starting to\u00a0<\/span>flock back<\/span>\u00a0to the stores<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

Research from\u00a0<\/span>McKinsey & Company<\/span><\/a> shows that 40% of U.S. shoppers are consistently optimistic about returning to the checkout lanes. About 50% of them expect to treat themselves to non-essential purchases such as apparel, beauty and electronics. Another study shows that visits to brick-and-mortar stores have increased by 28.5% since the start of the year. Two big reasons for the increasing number of brick-and-mortar shoppers are the growing numbers of people being vaccinated and the distribution of CARES Act relief checks. Many people want to get out and live life again and shopping is a large part of that. This is all great news for merchants especially with Independent Retailers Month set for July.<\/span>\u00a0<\/span><\/p>\n

Physical, in-person shopping offers experiences e-commerce can\u2019t.\u00a0Consumers\u00a0like to touch, feel and try\u00a0out the goods they want to buy. It\u2019s hard to try on a shirt,\u00a0skirt,\u00a0or pair of shoes on a smartphone or laptop.<\/span>\u00a0<\/span><\/p>\n

Brick-and-mortar stores that\u00a0weathered the dramatic shift in\u00a0shopping preferences in 2020\u00a0\u2013\u00a0figures show\u00a0e-commerce increased\u00a0by 44%\u00a0\u2013\u00a0along with\u00a0those that\u00a0experienced increased sales \u2013\u00a0<\/span>the home improvement sector grew\u00a019.4%<\/span><\/a>\u00a0\u2013\u00a0are faced with a much different\u00a0retail environment that they had just over\u00a018 months\u00a0ago.\u00a0A large part of the new environment\u00a0is\u00a0digital improvements and enhancements\u00a0to the world of physical stores.<\/span>\u00a0<\/span><\/p>\n

\u201cConsumers expect more from merchants today. Due in part to the evolution of retail, which now offers more personalized choices from e-commerce companies, shoppers want similar features from their neighborhood stores,\u201d says Dan Nesmith, president of\u202f<\/span>Paladin Data Corporation<\/span><\/a>, a leader in retail management technology. \u201cStores need to embrace new ideas and all technology offers.\u201d<\/span>\u00a0<\/span><\/p>\n

Studies show\u00a0that digital offerings \u2013 websites to\u00a0review products and services, along with programs such as\u00a0buy online, pickup in-store,\u00a0and curbside pickup \u2013 are\u00a0important to\u00a0today\u2019s shopper\u00a0when scouting\u00a0brick-and-mortar purchases.\u00a0The following survey numbers\u00a0highlight\u00a0the importance of brick-and-mortar stores having strong digital offerings.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”81% of customers search online before they purchase in a brick-and-mortar store ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 81%” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”left” animation_delay=”1000ms” animation=”left” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”61% of mobile searchers are more likely to contact a local business with a mobile-friendly website ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 61%” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”left” animation_delay=”1000ms” animation=”left” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”60% of smartphone users have contacted a business directly from local search results ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 60%” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”left” animation_delay=”1000ms” animation=”left” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”50% of people visit a business\u2019s brick-and-mortar store within a day of visiting its website” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – 50%” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”left” animation_delay=”1000ms” animation=”left” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Use of curbside pickup increased 259% year over year ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Use of curbside” _builder_version=”4.16″ _module_preset=”default” animation_style=”slide” animation_direction=”left” animation_delay=”1000ms” animation=”left” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”In recognition” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

In recognition of Independent Retailer Month,<\/span> here’s a link to a story<\/span>\u00a0that celebrates brick-and-mortar retail and its encouraging outlook.\u00a0<\/span><\/span>Re<\/span>think Retail<\/span><\/span><\/a><\/em>\u00a0offers its\u00a0<\/span>take<\/span>\u00a0on what the future of brick-and-mortar\u00a0<\/span>stores<\/span>\u00a0<\/span>looks like. We think you\u2019ll find it enlightening.<\/span><\/span>\u00a0<\/span><\/p>\n

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Brian Bullock<\/span><\/h3>\n

Author[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Roughly 75% of U.S. retail sales are made in brick-and-mortar stores. 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