{"id":28009,"date":"2020-07-10T14:36:52","date_gmt":"2020-07-10T21:36:52","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/?p=28009"},"modified":"2025-09-22T15:17:58","modified_gmt":"2025-09-22T22:17:58","slug":"customer-retention-re-engagement-can-save-your-business","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/customer-retention-re-engagement-can-save-your-business\/","title":{"rendered":"Customer Retention, Re-Engagement can Energize Your Business"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0.29)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_post_title meta=&#8221;off&#8221; featured_placement=&#8221;background&#8221; _builder_version=&#8221;4.16&#8243; title_font=&#8221;|700||on|||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;30px&#8221; background_color=&#8221;rgba(0,0,0,0.56)&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;15%||15%&#8221; text_shadow_style=&#8221;preset2&#8243; parallax_effect=&#8221;on&#8221; module_bg_color=&#8221;rgba(255,255,255,0)&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0|0px|18.95px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">It\u2019s obvious that everyone is fed up with\u00a0<\/span><span data-contrast=\"auto\">life in the coronavirus world.\u00a0<\/span><span data-contrast=\"auto\">People are tired of the restrictions.\u00a0<\/span><span data-contrast=\"auto\">They\u2019re tired of social distancing and self-quarantine.\u00a0<\/span><span data-contrast=\"auto\">They\u2019re tired of reading about it and seeing it on the news.\u00a0<\/span><span data-contrast=\"auto\">However, as the world begins to reopen \u2013 who knows for how long<\/span><span data-contrast=\"auto\">\u00a0\u2013\u00a0<\/span><span data-contrast=\"auto\">studies have show<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\">\u00a0many\u00a0<\/span><span data-contrast=\"auto\">people\u00a0<\/span><span data-contrast=\"auto\">are slow to re-enter the marketplace or social scenes. That is why\u00a0<\/span><span data-contrast=\"auto\">putting a little effort into\u00a0<\/span><span data-contrast=\"auto\">customer re<\/span><span data-contrast=\"auto\">tention can energize<\/span><span data-contrast=\"auto\">\u00a0your\u00a0<\/span><span data-contrast=\"auto\">business<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s a rule of thumb in retail that it costs anywhere from five to seven times more to acquire a new customer than it does to retain\u00a0<\/span><span data-contrast=\"auto\">an existing one. That rule is even more important now as the retail world works to bounce back from the<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">shu<\/span><span data-contrast=\"auto\">tdown. It\u2019s also why savvy retailers should be using every means possible to reconnect with their loyal customers<\/span><span data-contrast=\"auto\">\u00a0as they begin to re-open their stores.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Create a Niche&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span data-contrast=\"auto\"><\/span><span data-contrast=\"auto\" class=\"TextRun SCXW26977200 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXW26977200 BCX0\">Reasons for Retention<\/span><\/span><span class=\"EOP SCXW26977200 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">There are plenty of reasons\u00a0<\/span><span data-contrast=\"auto\">for reaching out\u00a0<\/span><span data-contrast=\"auto\">to retain good customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">They\u2019re familiar with you. Repeat customers know what\u00a0<\/span><span data-contrast=\"auto\">products you have<\/span><span data-contrast=\"auto\">, probably know where to find it,\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">they\u2019re comfortable with your store and your employees<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">It\u2019s proven that people are more likely to shop from familiar brands rather than trying something new, e<\/span><span data-contrast=\"auto\">specially coming\u00a0<\/span><span data-contrast=\"auto\">out of\u00a0<\/span><span data-contrast=\"auto\">a period when all stores were closed.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">You already have the<\/span><span data-contrast=\"auto\">ir\u00a0<\/span><span data-contrast=\"auto\">information<\/span><span data-contrast=\"auto\">. That makes\u00a0<\/span><span data-contrast=\"auto\">it easier for you to reach them with\u00a0<\/span><span data-contrast=\"auto\">messaging and marketing, even if your store has been shuttered<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">While the customer retention rule of thumb is often citied, according to<\/span><span data-contrast=\"none\">\u00a0<\/span><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\"><span data-contrast=\"none\">research by Amy Gallo<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">for Harvard Business Review, studies show that acquiring a new customer can cost\u00a0<\/span><span data-contrast=\"auto\">up to\u00a0<\/span><span data-contrast=\"auto\">25 times more than\u00a0<\/span><span data-contrast=\"auto\">keeping a current\u00a0<\/span><span data-contrast=\"auto\">one.\u00a0<\/span><span data-contrast=\"auto\">Additionally, the study shows that\u00a0<\/span><span data-contrast=\"auto\">increasing customer retention by just 5<\/span><span data-contrast=\"auto\">% can\u00a0<\/span><span data-contrast=\"auto\">in<\/span><span data-contrast=\"auto\">crease\u00a0<\/span><span data-contrast=\"auto\">profits anywhere from 25<\/span><span data-contrast=\"auto\">%<\/span><span data-contrast=\"auto\">\u00a0to 95<\/span><span data-contrast=\"auto\">%<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Customize&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span data-contrast=\"auto\" class=\"TextRun SCXW166713405 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXW166713405 BCX0\">Re-Engage<span>\u00a0<\/span><\/span><\/span><span data-contrast=\"auto\" class=\"TextRun SCXW166713405 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXW166713405 BCX0\">Long-Lost Customer<\/span><\/span><span data-contrast=\"auto\" class=\"TextRun SCXW166713405 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXW166713405 BCX0\">s<\/span><\/span><span class=\"EOP SCXW166713405 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Unless you own what\u00a0<\/span><span data-contrast=\"auto\">is considered\u00a0<\/span><span data-contrast=\"auto\">an \u201cessential\u201d business that\u00a0<\/span><span data-contrast=\"auto\">remain<\/span><span data-contrast=\"auto\">ed<\/span><span data-contrast=\"auto\">\u00a0open during the\u00a0<\/span><span data-contrast=\"auto\">shutdown, chances are you haven\u2019t seen your customers for the past couple of months. Now, as America tries to restart its economy<\/span><span data-contrast=\"auto\">\u00a0\u2013\u00a0<\/span><span data-contrast=\"auto\">whe<\/span><span data-contrast=\"auto\">ther it\u2019s premature or not \u2013 you need to reconnect with those folks<\/span><span data-contrast=\"auto\">\u00a0and there are plenty of ways to do it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Reward them.<\/strong><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Customer rewards programs not only benefit loyal shoppers, they are\u00a0<\/span><span data-contrast=\"auto\">also\u00a0<\/span><span data-contrast=\"auto\">a boon to businesses because they provide valuable customer\u00a0<\/span><span data-contrast=\"auto\">information.\u00a0<\/span><span data-contrast=\"auto\">The<\/span><span data-contrast=\"auto\">\u00a0information<\/span><span data-contrast=\"auto\">\u00a0gathered through these programs<\/span><span data-contrast=\"auto\">\u00a0is\u00a0<\/span><span data-contrast=\"auto\">especially valuable during the shutdown. It allows savvy business owners to stay in touch with customers when<\/span><span data-contrast=\"auto\">\u00a0their doors are shut for whatever reason.\u00a0<\/span><span data-contrast=\"auto\">When reopening, use that contact information to kick\u00a0<\/span><span data-contrast=\"auto\">customers\u00a0<\/span><span data-contrast=\"auto\">a coupon or<\/span><span data-contrast=\"auto\">\u00a0other\u00a0<\/span><span data-contrast=\"auto\">incentive<\/span><span data-contrast=\"auto\">\u00a0to return to your store<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fancy\u00a0<\/span><span data-contrast=\"auto\">rewards program<\/span><span data-contrast=\"auto\">s aren\u2019t just for\u00a0<\/span><span data-contrast=\"auto\">big-box stores. Programs such as Paladin<\/span><span data-contrast=\"auto\">\u00a0Data Corporation<\/span><span data-contrast=\"auto\">\u2019s Rich Rewards<\/span><span data-contrast=\"auto\">\u00a0or providers such as Repeat Rewards offer independent businesses incentives that keep customers coming back<\/span><span data-contrast=\"auto\">\u00a0and they can be operated through your point of sale process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Be\u00a0socially\u00a0responsible.<\/strong><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">It\u2019s hard to imagine\u00a0<\/span><span data-contrast=\"auto\">in this online world\u00a0<\/span><span data-contrast=\"auto\">a retail store or any kind of business<\/span><span data-contrast=\"auto\">\u00a0today that doesn\u2019t have\u00a0<\/span><span data-contrast=\"auto\">some kind of digital<\/span><span data-contrast=\"auto\">\u00a0presence \u2013 a website or social media page.<\/span><span data-contrast=\"auto\">\u00a0A website blog or an active social media presence<\/span><span data-contrast=\"auto\">\u00a0is a great way to stay in touch with customers when the store is closed and invite customers back when reopening.<\/span><span data-contrast=\"auto\">\u00a0Personalizing your business through a blog or social media keeps you at the top of your customers\u2019 minds.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cPeople like people. Shocking, right?\u201d says marketing guru Neil Patel. \u201cThat\u2019s why even the most boring and dry companies should at least give their blog a\u00a0<\/span><span data-contrast=\"auto\">personal touch. The reason my face is everywhere on (my) site isn\u2019t because I love myself, but because it helps me connect with readers.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Celebrate them.<\/strong><span data-contrast=\"auto\">\u00a0Businesses with comprehensive incentive programs often have\u00a0<\/span><span data-contrast=\"auto\">customer information such as birthdays and anniversaries. Use that information to send out birthday rewards.<\/span><span data-contrast=\"auto\">\u00a0For businesses without incentive programs, a little digital research can turn up birthdates and\u00a0<\/span><span data-contrast=\"auto\">other<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">ways to celebrate.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Seek feedback.<\/strong><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">Instead of trying to coax customers into the store to sell them something, ask them what changes<\/span><span data-contrast=\"auto\">, improvements<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0or products they would like to see in the future. It\u2019s a way of personalizing your\u00a0<\/span><span data-contrast=\"auto\">store and service. A customer survey could be part of the effort. Some businesses use Key<\/span><span data-contrast=\"auto\">\u00a0Performance Indicators \u2013 short customer surveys \u2013 to help them improve their store and services.<\/span><span data-contrast=\"auto\">\u00a0This can be part of an email campaign or social media post.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cConsumers expect more from merchants today. Due in part to the evolution of retail, which now offers more personalized choices from e<\/span><span data-contrast=\"auto\">-c<\/span><span data-contrast=\"auto\">ommerce companies, shoppers want similar features\u00a0<\/span><span data-contrast=\"auto\">such as personalized offers and rewards programs\u00a0<\/span><span data-contrast=\"auto\">from their neighborhood stores<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u201d<\/span><span data-contrast=\"auto\">\u00a0says Dan Nesmith, president of Paladin Data Corporation, a leading provider of retail technology to independent businesses.<\/span><span data-contrast=\"auto\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Serve the Community&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span data-contrast=\"auto\" class=\"TextRun SCXW143958748 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXW143958748 BCX0\">Face Time<\/span><\/span><span class=\"EOP SCXW143958748 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">In this age of social distancing, protective masks and self-quarantines, getting face-<\/span><span data-contrast=\"auto\">to-face with customers might seem impossible. But when your doors reopen, it\u2019s<\/span><span data-contrast=\"auto\">\u00a0important to get some facetime with your shoppers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"none\">It\u2019s simple. There\u2019s no substituting face-to-face conversations to build a connection with customers,\u201d Patel writes in his blog.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A<\/span><span data-contrast=\"none\">\u00a0study published in the\u00a0<\/span><i><span data-contrast=\"none\">Journal of Experimental Social Psychology<\/span><\/i><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">shows that in-person, f<\/span><span data-contrast=\"none\">ace-to-face requests are\u00a0<\/span><a href=\"https:\/\/hbr.org\/2017\/04\/a-face-to-face-request-is-34-times-more-successful-than-an-email\"><span data-contrast=\"none\">34 times more successful<\/span><\/a><span data-contrast=\"none\">\u00a0than email<\/span><span data-contrast=\"none\">ed requests.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">That shows the importance of face-to-face communications.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While the coronavirus restrictions make it difficult and socially awkward to\u00a0<\/span><span data-contrast=\"auto\">interact today, working within the social norms of masks and personal distance can make it possible and highly valuable.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Stay in Season&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span data-contrast=\"auto\" class=\"TextRun SCXW60447912 BCX0\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun SCXW60447912 BCX0\">Constant Contact<\/span><\/span><span class=\"EOP SCXW60447912 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/h2>\n<p><span data-contrast=\"auto\" class=\"TextRun  BCX0 SCXW102197932\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun  BCX0 SCXW102197932\">Customer retention done correctly is part of<\/span><\/span><span data-contrast=\"auto\" class=\"TextRun  BCX0 SCXW102197932\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun  BCX0 SCXW102197932\"><span>\u00a0<\/span>a business\u2019s routine customer service<\/span><\/span><span data-contrast=\"auto\" class=\"TextRun  BCX0 SCXW102197932\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun  BCX0 SCXW102197932\">, not just in desperate times like the coronavirus outbreak and response<\/span><\/span><span data-contrast=\"auto\" class=\"TextRun  BCX0 SCXW102197932\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun  BCX0 SCXW102197932\">. If it\u2019s incorporated into<\/span><\/span><span data-contrast=\"auto\" class=\"TextRun  BCX0 SCXW102197932\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun  BCX0 SCXW102197932\"><span>\u00a0<\/span>a store\u2019s retail platform, it can become automatic and benefit<span>\u00a0<\/span><\/span><\/span><span data-contrast=\"auto\" class=\"TextRun  BCX0 SCXW102197932\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun  BCX0 SCXW102197932\">both the customers and<span>\u00a0<\/span><\/span><\/span><span data-contrast=\"auto\" class=\"TextRun  BCX0 SCXW102197932\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun  BCX0 SCXW102197932\">the business forever.<\/span><\/span><span data-contrast=\"auto\" class=\"TextRun  BCX0 SCXW102197932\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun  BCX0 SCXW102197932\">\u00a0<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Keep it Social&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">brian bullock\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Author<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer retention done correctly is part of a business\u2019s routine customer service, not just in desperate times like the coronavirus outbreak and response. If it\u2019s incorporated into a store\u2019s retail platform, it can become automatic. <\/p>\n","protected":false},"author":13,"featured_media":28010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,75,16,18],"tags":[83,91,92,36],"class_list":["post-28009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-grow-your-business","category-how-tos","category-retail-hacks","tag-grow-my-business","tag-hardware-industry","tag-retail","tag-retail-strategies","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Retention, Re-Engagement can Energize Your Business - Retail Science<\/title>\n<meta name=\"description\" content=\"Customer retention done correctly is part of a business\u2019s routine customer service, not just in desperate times like the coronavirus outbreak and response. 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