{"id":27846,"date":"2020-04-27T15:00:50","date_gmt":"2020-04-27T22:00:50","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/?p=27846"},"modified":"2025-09-22T15:20:31","modified_gmt":"2025-09-22T22:20:31","slug":"mpos-speeds-checkout-enhances-customer-experience","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/mpos-speeds-checkout-enhances-customer-experience\/","title":{"rendered":"MPOS Speeds Checkout, Enhances Customer Experience"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” text_color=”light” text_background=”on” text_bg_color=”rgba(255,255,255,0.21)” _builder_version=”4.18.0″ background_color=”rgba(255,255,255,0)” parallax=”on” text_orientation=”center” custom_padding=”15%||15%” text_shadow_style=”preset2″ use_border_color=”off” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

What are the most important factors\u00a0<\/span>for<\/span>\u00a0an enjoyable shopping experience? According to a\u00a0<\/span>Forrester<\/span>\u00a0study<\/span>, they are\u00a0<\/span>the\u00a0<\/span>location of the store, price of products, and the length of their checkout lines.\u00a0<\/span>Another\u00a0<\/span>study<\/span><\/a>\u00a0<\/span>found that one-third\u00a0<\/span>of consumers\u00a0<\/span>would rather wash dishes than visit a retail store<\/span>\u00a0– mostly because of\u00a0<\/span>lengthy<\/span>\u00a0waits at checkout<\/span>.\u00a0<\/span>And in the age of social distancing<\/span>\u00a0and restricted retail<\/span>, anything that reduces customer contact and helps\u00a0<\/span>shoppers<\/span>\u00a0<\/span>avoid checkout lines is a winner.\u00a0<\/span>That\u2019s why\u00a0<\/span>mPOS<\/span>\u00a0\u2013 mobile point of sale solutions \u2013<\/span>\u00a0<\/span>is transforming brick-and-mortar retail<\/span>.<\/span>\u00a0<\/span><\/p>\n

The\u00a0<\/span>Forrester\u00a0<\/span>survey of 1,000 American shoppers found that 85% said speed and convenience of checkout was very important to their satisfaction and plays a role in where they decide to shop. Additionally, 39% have left a store without buying because of long lines, and 58% said they are likely to change stores if checkout was better somewhere else.<\/span>\u00a0<\/span><\/p>\n

\u201cThe research shows that slow checkout frustrates today\u2019s shoppers who value their time as much as they do their wallet,\u201d said Heidi\u00a0<\/span>Dethloff<\/span>, vice president of marketing,\u00a0<\/span>Digimarc<\/span>, the company that funded the study<\/span>. \u201cRetailers put effort and expense into pricing promotions for consumers focused on value, but they may be underestimating the true cost of slow checkout in terms of lost business revenue and diminished loyalty.\u201d<\/span>\u00a0<\/span><\/p>\n

In the grocery industry,\u00a0<\/span>long checkout lines\u00a0<\/span>ranked dead last\u00a0<\/span>in analyzing the best and worst parts of a store visit.\u00a0<\/span>So<\/span>,<\/span>\u00a0whether you sell groceries, apparel,\u00a0<\/span>shoes, cold medicine, power tools<\/span>,\u00a0<\/span>televisions<\/span>\u00a0or cars<\/span>, speed and convenience in customer checkout can make or break a business.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”MPOS: The Most Important Acronym You Might Not Know ” _builder_version=”4.22.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

MPOS: The Most Important Acronym You\u00a0Might Not\u00a0Know<\/h2>\n

Point of sale \u2013 POS \u2013 systems have been around for a long time. Their invention consolidated and streamlined customer checkout many years ago.\u00a0<\/span>Before them,<\/span>\u00a0checkout\u00a0<\/span>clerks<\/span>\u00a0hand<\/span>–<\/span>operat<\/span>ed<\/span>\u00a0cash registers and some businesses\u00a0<\/span>wrote\u00a0<\/span>receipts<\/span>\u00a0<\/span>and orders\u00a0<\/span>by hand<\/span>.<\/span>\u00a0Pen and paper, baby!<\/span>\u00a0<\/span><\/p>\n

However, for\u00a0<\/span>all\u00a0<\/span>their<\/span>\u00a0genius and convenience,\u00a0<\/span>the speed of customer checkout\u00a0<\/span>today isn\u2019t a<\/span>s fast as some consumers would like<\/span>.\u00a0<\/span>Some\u00a0<\/span>of that\u00a0<\/span>is because many\u00a0<\/span>stores h<\/span>ire fewer checkout clerks<\/span>\u00a0than they did years ago\u00a0<\/span>which is why\u00a0<\/span>self-checkout\u00a0<\/span>is gaining popularity<\/span>\u00a0and in-aisle mobile checkout is becoming a thing<\/span>.<\/span>\u00a0<\/span><\/p>\n

MPOS, like<\/span>\u00a0e-commerce and m-commerce,\u00a0<\/span>as an alternative<\/span>,<\/span>\u00a0<\/span>is rapidly gaining recognition and acceptance<\/span>.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”MPOS in Retail ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

MPOS in Retail\u00a0<\/h2>\n

Nordstrom deployed more than 6,000 mobile POS devices in its stores in 2011 and just a year later, according to the company, had more of them than regular checkout registers.<\/span>\u00a0<\/span><\/p>\n

The\u00a0<\/span>company\u2019s\u00a0<\/span>2011\u00a0<\/span>sale<\/span>s<\/span>\u00a0report in 2011<\/span>\u00a0indicate the\u00a0<\/span>mPOS<\/span>\u00a0devices could have played a part in increased revenue, according to a\u00a0<\/span>Forbes<\/span><\/i>\u00a0report.\u00a0<\/span>Both the average selling price and\u00a0<\/span>the\u00a0<\/span>number of items\u00a0<\/span>s<\/span>old increased after deployment of the mobile checkout program.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Necessity \u2013 the Mother of Invention ” _builder_version=”4.22.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Necessity\u00a0\u2013 the\u00a0Mother of Invention<\/h2>\n

Even though\u00a0<\/span>MPOS has been fledgling around for close to\u00a0<\/span>10 years now, it wasn\u2019t until shoppers began getting fed up with the insanity of Black Friday checkout lines that America\u2019s biggest retailers\u00a0<\/span>jumped on the bandwagon.\u00a0<\/span>A<\/span>\u00a0<\/span>recent\u00a0<\/span>National Retail Federation<\/span>\u00a0survey<\/span><\/a>\u00a0showed that 52% of consumers said they weren\u2019t planning to shop on Black Friday because they\u00a0<\/span>didn\u2019t enjoy the crowds<\/span>.<\/span>\u00a0The following year,\u00a0<\/span>2018,\u00a0<\/span>both Walmart and Target\u00a0<\/span>both began testing mobile POS solutions<\/span>\u00a0and fully implemented\u00a0<\/span>the\u00a0<\/span>programs just before the November shopping holiday.<\/span>\u00a0<\/span><\/p>\n

Walmart debuted \u201cCheck Out\u00a0<\/span>With<\/span>\u00a0Me\u201d in\u00a0<\/span>its Lawn and Garden\u00a0<\/span>centers\u00a0<\/span>that April<\/span>. It allowed customers to avoid\u00a0<\/span>haul<\/span>ing items\u00a0<\/span>such as heavy bags of mulch, potted plants and yard tools through the\u00a0<\/span>store to checkout counters<\/span>. Instead<\/span>, it\u00a0<\/span>let<\/span>\u00a0<\/span>t<\/span>hem<\/span>\u00a0<\/span>check<\/span>out on the spot. It\u00a0<\/span>expanded to 3,000 stores on Black Friday.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Target<\/span>\u00a0started testing its \u201cSkip the Line\u201d mobile checkout in select stores in February\u00a0<\/span>2018\u00a0<\/span>and\u00a0<\/span>expanded to all its stores in November.<\/span>\u00a0<\/span><\/p>\n

\u201cWe all know waiting in line is a massive pain,\u201d brand consultant Deb Gabor\u202f<\/span>told the\u00a0<\/span>Los Angeles Times<\/span><\/i><\/a>, adding that m<\/span>obile in-store checkout technology<\/span>\u00a0<\/span>is \u201clowering the barrier to getting people physically in the stores.\u201d<\/span>\u00a0<\/span><\/p>\n

Restaurants have been using tablets with card readers for years to let customers pay at their tables.\u00a0<\/span>Those services are slowly becoming mainstream moving from big boxes like\u00a0<\/span>Wal<\/span>m<\/span>art, Target and Home Depot to\u00a0<\/span>small, independent retail businesses.<\/span>\u00a0<\/span><\/p>\n

Now, with the COVID-19 restrictions on retail businesses, doing anything to lessen\u00a0<\/span>shopper contact and shorten checkout lines is incredibly important.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Mainstream Mobile ” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Mainstream Mobile<\/h2>\n

The 20<\/span>th<\/span>\u00a0annual POS\/Customer Engagement Benchmark Survey from Boston Retail Partners (BRP) indicates that\u00a0<\/span>mPOS<\/span>\u00a0is\u00a0<\/span>gaining favor with consumers and retail businesses alike.<\/span>\u00a0<\/span><\/p>\n

Despite the spate of data security issues experienced by retailers like Target,\u00a0<\/span>Macy\u2019s,\u00a0<\/span>Saks Fifth Avenue, Lord & Taylor and others, the survey shows\u00a0<\/span>56% of\u00a0<\/span>shoppers are<\/span>\u00a0more likely to shop at stores that allow them shared carts across multiple channels and half are more likely to provide retaile<\/span>rs more personal information if it smooths checkout and allows for personalized offers and discounts.<\/span>\u00a0Sixty-three percent of consumers already use their smartphones while shopping.<\/span>\u00a0<\/span><\/p>\n

The BRP survey also shows retail businesses are ready to adopt\u00a0<\/span>mPOS<\/span>. Nearly half (49%) say their customers\u2019 m<\/span>obile experience is a top priority\u00a0<\/span>over the next three years. Sixty-three percent\u00a0<\/span>plan on making\u00a0<\/span>customer-owned mobile checkout<\/span>\u00a0available and 94% plan to implement\u00a0<\/span>a unified commerce platform that incorporates e-commerce,\u00a0mPOS\u00a0and traditional register checkout.<\/span>\u00a0<\/span><\/p>\n

\u201cAs customer expectations for an increasingly customized experience increase and evolve, retailers are adopting new ways to identify customers and personalize their shopping journey,\u201d said Perry Kramer, senior VP and practice lead at BRP. \u201cRetailers continue to offer more mobile services from a consumer-facing and associate-facing perspective that include personalized recommendations, loyalty rewards, coupons, discounts and promotions.\u201d<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Checkout Counter and Beyond ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Checkout Counter and Beyond<\/span>\u00a0<\/span><\/h2>\n

Most\u00a0<\/span>small businesses\u00a0<\/span>probably don\u2019t\u00a0<\/span>have a great\u00a0<\/span>need to shorten checkout lines<\/span>, but<\/span>\u00a0there\u00a0<\/span>a<\/span>re plenty<\/span>\u00a0of\u00a0<\/span>other\u00a0<\/span>reasons\u00a0<\/span>why adopting\u00a0<\/span>mPOS<\/span>\u00a0is a good idea<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

[\/et_pb_text][et_pb_blurb title=”More Payment Options ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” _builder_version=”4.16″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”]<\/p>\n

M<\/span><\/span>POS systems might be more flexible and accommodating tha<\/span><\/span>n<\/span><\/span>\u00a0a traditional register checkout. If a business hasn\u2019t upgraded its payment terminal<\/span><\/span>s in the past few years, they might not accept mobile payments, also known as NFC (near<\/span><\/span>–<\/span><\/span>field\u00a0<\/span><\/span>communication)<\/span><\/span>\u00a0or frictionless.<\/span><\/span>\u00a0<\/span><\/span>Because of their technology,\u00a0<\/span><\/span>mPOS<\/span><\/span>\u00a0devices include frictionless payment options<\/span><\/span>\u00a0along with traditional EMV card payments.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”More Flexibility” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Flexibility” _builder_version=”4.16″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”]<\/p>\n

Mobile POS allows businesses to accept payments wherever their customers are<\/span><\/span>\u00a0– garden\u00a0<\/span><\/span>centers, lumberyards,\u00a0<\/span><\/span>sidewalk sales<\/span><\/span>\u00a0or anywhere. They also allow mobile businesses \u2013 landscapers,\u00a0<\/span><\/span>food trucks, retailer crafts fairs<\/span><\/span>, contractors \u2013 to accept payments on the spot.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”More Ability” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – Ability” _builder_version=”4.16″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”]<\/p>\n

People currently use smartphones to manage all aspects of their personal lives \u2013 banking, purchasing,\u00a0<\/span><\/span>scheduling,\u00a0<\/span><\/span>entertainment, communication with friends and more.\u00a0<\/span><\/span>Businesses will soon be following suit.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_blurb][et_pb_text admin_label=”Mobile POS isn’t” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

\u201cMobile POS isn\u2019t just about accepting payments. The future of retail is rapidly heading toward mobile access to everything<\/span>\u00a0\u2013\u00a0<\/span>ordering and\u00a0<\/span>inventory, deliver<\/span>y scheduling and tracking<\/span>,\u00a0<\/span>and\u00a0<\/span>workforce management<\/span>\u00a0with employee messaging, time tracking and task management<\/span>,\u201d says Ralf Bennett, marketing director at Paladin Data Corporation, a leader in digital retail solutions. \u201cEventually, everybody in a retail business will <\/span>have mobile devices that will\u00a0<\/span>serve<\/span>\u00a0as their virtual workstation<\/span>s<\/span>. They will be\u00a0<\/span>able to conduct sales transactions, check inventory, schedule deliveries and more. They<\/span>\u2019<\/span>ll all be\u00a0<\/span>managed by an on-site or cloud-based server<\/span>\u00a0and all business operations and functions will be\u00a0<\/span>accessible<\/span>.\u201d<\/span>\u00a0<\/span><\/p>\n

Paladin offers a\u00a0<\/span>variety<\/span>\u00a0of products \u2013 Mobile Access, Mobile<\/span>2, Paladin Pilot and the\u00a0<\/span>Innowi<\/span>\u00a0<\/span>mPOS<\/span>\u00a0\u2013 that provides independent retail businesses\u00a0<\/span>ultimate mobility.<\/span>\u00a0<\/span>Innowi<\/span>\u00a0mobile devices are used in more than 4,000 Fortune 500 r<\/span>etail businesses<\/span>.\u00a0<\/span>Paladin makes them available to small<\/span>, independent<\/span>\u00a0businesses.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”The Future is Now” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Future is Now<\/h2>\n

\u201cTo me,\u202fit\u2019s a no-brainer and something every retailer should invest in,\u201d Forrester retail analyst\u202f<\/span>Sucharita<\/span>\u00a0<\/span>Kodali<\/span>\u202ftells\u202f<\/span>BizTech<\/span><\/i>.\u202f\u201cWidespread customer adoption is going to take a while, but it will eventually become a standard.\u201d<\/span>\u00a0<\/span><\/p>\n

The current health and economic situation has hastened the adoption of many retail technologies and trends. Many consumers are choosing to shop online or at locations that feature tools such as mPOS that lessen their chances of catching the novel coronavirus. Whether you\u2019re <\/span>looking to improve\u00a0<\/span>customer experience by easing pressure on <\/span>your<\/span>\u00a0checkout lines or\u00a0<\/span>enhance\u00a0<\/span>communication, workforce and inventory management,\u00a0<\/span>and other processes,\u00a0<\/span>mPOS<\/span>\u00a0could\u00a0<\/span>make your business more mobile, agile and attractive to customers.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Brian Bullock” position=”Author” admin_label=”Brian’s Author Box” _builder_version=”4.16″ border_style=”solid” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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