{"id":27824,"date":"2020-04-06T01:45:40","date_gmt":"2020-04-06T08:45:40","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/?p=27824"},"modified":"2025-09-22T15:20:50","modified_gmt":"2025-09-22T22:20:50","slug":"bopis-local-delivery-keys-to-retail-survival","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bopis-local-delivery-keys-to-retail-survival\/","title":{"rendered":"BOPIS, Local Delivery Keys to Retail Survival"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” text_color=”light” text_background=”on” text_bg_color=”rgba(0,0,0,0.29)” _builder_version=”4.16″ title_font=”|700||on|||||” title_font_size=”30px” background_color=”rgba(255,255,255,0)” text_orientation=”center” custom_padding=”15%||15%” text_shadow_style=”preset2″ parallax_effect=”on” module_bg_color=”rgba(255,255,255,0)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

In the wake of the COVID-19\u00a0<\/span>pan<\/span>demic which has\u00a0<\/span>threatened or\u00a0<\/span>closed many \u201cnonessential\u201d businesses, the question for brick-and-mortar retailers is simple<\/span>:<\/span>\u00a0<\/span>\u201cHow do I keep my st<\/span>ore ope<\/span>rating<\/span>?\u201d<\/span>\u00a0<\/span>Simply offer<\/span>ing<\/span> programs such as buy online, pick up in-store (BOPIS) or\u00a0<\/span>local delivery options<\/span>\u00a0can\u00a0<\/span>keep\u00a0<\/span>the<\/span>\u00a0doors open<\/span>\u00a0and the business alive<\/span>.<\/span>\u00a0<\/span><\/p>\n

BOPIS<\/span>\u00a0and\u00a0<\/span>home\u00a0<\/span>delivery are\u00a0<\/span>booming<\/span>\u00a0as consumers around the world adjust their\u00a0<\/span>shopping\u00a0<\/span>habits\u00a0<\/span>during\u00a0<\/span>the\u00a0<\/span>health and economic crisis<\/span>.<\/span>\u00a0<\/span>For shoppers, t<\/span>he<\/span>\u00a0programs<\/span>\u00a0shorten\u00a0<\/span>the\u00a0<\/span>time spent in stores and malls\u00a0<\/span>and\u00a0<\/span>reduce the chance of catching\u00a0<\/span>and spreading\u00a0<\/span>the virus.<\/span>\u00a0<\/span><\/p>\n

Retail Dive reported March 17 that Instacart (218%), Walmart Grocery (160%) and\u00a0<\/span>Shipt<\/span>\u00a0(124%)\u00a0<\/span>saw average daily download increases over compared to the previous month.\u00a0<\/span>Target also saw a 98% increase over February totals.<\/span>\u00a0<\/span><\/p>\n

When businesses can hook shoppers\u00a0<\/span>looking to avoid brick-and-mortar crowds\u00a0<\/span>with products offered on their websites and land them<\/span>\u00a0–\u00a0<\/span>coax them to\u00a0<\/span>buy and\u00a0<\/span>pick up their purchases<\/span>\u00a0–\u00a0<\/span>it\u00a0<\/span>keeps\u00a0<\/span>a\u00a0<\/span>business running and can lead\u00a0<\/span>to additional sales. Think about it. How often do shoppers visit a store to pick up one or two items and wind up filling a shopping bag<\/span>\u00a0or cart<\/span>? A recent\u00a0<\/span>My\u00a0<\/span><\/i>Total Retail<\/span><\/i>\u00a0survey shows that 68% of shoppers have made multiple BOPIS, also known as click-and-collect, purchases.<\/span>\u00a0<\/span>The survey\u00a0<\/span>also\u00a0<\/span>shows that 85% of those shoppers made additional purchases when picking up their orders.<\/span>\u00a0<\/span><\/p>\n

Those shoppers have used a related program, BORIS (buy online, return in-store) extensively<\/span>, too<\/span>.\u00a0<\/span>Kohl\u2019s\u00a0<\/span>has taken advantage of that strategy<\/span>. The company, struggling like most of the industry a few years ago, decided to make its department stores Amazon return centers. The move\u00a0<\/span>boosted foot traffic<\/span><\/a>\u00a0by nearly 24% in the first three weeks.<\/span>\u00a0<\/span><\/p>\n

The\u00a0<\/span><\/span>move<\/span><\/span>\u00a0toward using BOPIS was already trending before the COVID-19 virus began sweeping the globe and changing shopping\u00a0<\/span><\/span>patter<\/span><\/span>n<\/span><\/span>s.<\/span><\/span>\u00a0Year-over-year growth<\/span><\/span>\u00a0of BOPIS was up 28% in February and 18% in January, according to Adobe Analytics.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Using Tech to BOPIS ” _builder_version=”4.22.2″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Using Tech to\u00a0BOPIS<\/h2>\n

In order to\u00a0<\/span>implement\u00a0<\/span>BOPIS,\u00a0<\/span>retailers need a comprehensive and cohesive sales process which today is\u00a0<\/span>called\u00a0<\/span>\u201comnichannel.\u201d That buzzword\u00a0<\/span>describes\u00a0<\/span>a store\u2019s online and in-store sales efforts\u00a0<\/span>being\u00a0<\/span>intimately linked and function<\/span>ing<\/span>\u00a0in tandem. And to use another popular phrase, th<\/span>at trend is\u00a0<\/span>\u201ctrending\u201d in the retail industry.<\/span>\u00a0<\/span>The\u00a0<\/span>My Total Retail<\/span><\/i>\u00a0<\/span><\/i>survey shows that 61% of retailers say BOPIS<\/span>\u00a0<\/span>and omnichannel plans and investments are at the top of their list.<\/span>\u00a0<\/span><\/p>\n

A study by Periscope Data, a San Francisco-based data mining company, found that 78% of U.S. retailers don\u2019t have a unified shopping experience. The businesses involved say that a lack of cross-channel analytics (67%) is the culprit, while 45% blame poor data quality<\/span>,<\/span>\u00a0and another 45% claim they don\u2019t have the ability to identify or recognize shoppers across\u00a0<\/span>all their\u00a0<\/span>channels.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”Taylor Schreiner” job_title=”Director” company_name=”Adobe Digital Insights” quote_icon_color=”#cc6633″ _builder_version=”4.16″ body_text_color=”#3e5062″ global_colors_info=”{}”]<\/p>\n

\u201cIf predicting how COVID-19 will spread is hard, then anticipating the best retail response might be even harder. <\/span><\/span>To the extent that an online retailer thinks that the concern will continue and spread, then they should consider increasing stocks of consumables and moving them closer to where they can be delivered or easily picked up.”<\/span><\/span><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Bridging the Online, Offline Gap ” _builder_version=”4.22.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Bridging the Online, Offline Gap<\/h2>\n

Comprehensive retail platforms are the heart of omnichannel sales providing a\u00a0<\/span>single touchpoint<\/span>\u00a0for managing all store functions including online and in-store inventory and sales, as well as delivery scheduling and tracking.<\/span>\u00a0<\/span><\/p>\n

Years ago, Staples brilliantly\u00a0<\/span>marketed a big red \u201cEasy\u201d button<\/span>\u00a0which\u00a0<\/span>ostensibly\u00a0<\/span>could solve any office problem with a single push. While they\u2019re not quite that easy, comprehensive retail p<\/span>latform<\/span>s<\/span>\u00a0<\/span>give<\/span>\u00a0businesses\u00a0<\/span>centralized management<\/span>\u00a0to control the whole operation<\/span>, even if there are multiple locations,<\/span>\u00a0and they make\u00a0<\/span>inventory control, sales,\u00a0<\/span>delivery,\u00a0<\/span>BOPIS<\/span>, customer loyalty,<\/span>\u00a0<\/span>and all the other\u00a0<\/span>programs\u00a0<\/span>possible.<\/span>\u00a0<\/span><\/p>\n

\u201cStores need to embrace new ideas and all technology offers. Merchants need to create a strong and cohesive digital image for their stores including customer loyalty programs, geofencing marketing efforts, automated customer satisfaction surveys, mobile-friendly e-commerce customer portals, digital advertising, and strong, secure in-store Wi-Fi,\u201d says Dan Nesmith, president of Paladin Data Corporation, which develops and provides digital business platforms. \u201cConsumers expect more from merchants today. Due in part to the evolution of retail, which now offers more personalized choices from e-commerce companies, shoppers want similar features from their neighborhood stores. <\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>What we offer\u00a0<\/span>a<\/span>re<\/span>\u00a0tool<\/span>s<\/span>\u00a0that help retail businesses simplify their operations through automation<\/span>. It\u00a0<\/span>lets them make more money through precise inventory<\/span>\u00a0management<\/span>\u00a0and automating time-consuming retail operations<\/span>.<\/span>\u00a0Our\u00a0<\/span>mobile\u00a0<\/span>tools and integrations simplify online\u00a0<\/span>and in-store purchasing, inventory management and delivery<\/span>.<\/span>\u201d<\/span>\u00a0<\/span><\/p>\n

Adoption of BOPIS<\/span>\u00a0and\u00a0<\/span>BORIS\u00a0<\/span>and the rest by retailers is expected to increase from around 40%\u00a0<\/span>in 2017 to approximately 81% by 2024.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Ways to use BOPIS ” _builder_version=”4.22.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Ways to use\u00a0BOPIS<\/h2>\n

There\u00a0<\/span>is<\/span>\u00a0a myriad of ways to\u00a0<\/span>institute BOPIS.<\/span>\u00a0Once your online and in-store inventory management and sales are inti<\/span>mately linked you can:<\/span>\u00a0<\/span><\/p>\n

Create the ultimate customer convenience.<\/strong>\u00a0<\/span>Walmart has\u00a0<\/span>put a lot of effort and cash into building its\u00a0<\/span>BOPIS<\/span>\u00a0into a curbside pickup<\/span>\u00a0program. In fact, the 2020\u00a0<\/span>Super Bowl debuted the company\u2019s\u00a0<\/span>BOPIS\u00a0<\/span>advertising.<\/span>\u00a0Consumers simply purchase online<\/span>,\u00a0<\/span>drive up to Walmart\u2019s Pickup parking<\/span>, and store associates deliver orders right to the vehicles.<\/span>\u00a0<\/span>As mentioned earlier,\u00a0<\/span>the\u00a0<\/span>u<\/span>se of\u00a0<\/span>curbside pickup and local delivery apps and services ha<\/span>s<\/span>\u00a0skyrocketed as COVID-19\u00a0<\/span>keeps\u00a0<\/span>consumers\u00a0<\/span>away from brick-and-mortar stores<\/span>.<\/span>\u00a0<\/span><\/p>\n

Create upselling and collateral sales.<\/strong>\u00a0<\/span>Other companies eschewed ultimate customer curbside convenience<\/span>\u00a0and\u00a0<\/span>instead\u00a0<\/span>ask\u00a0<\/span>shoppers to come into their stores\u00a0<\/span>in hopes of gaining peripheral sales<\/span>.\u00a0<\/span>The report\u00a0<\/span>\u201c<\/span>The Rise of the Click and Collect\u00a0<\/span>Superconsumer<\/span>\u201d<\/span>\u00a0shows that 85% of shoppers who buy online and pick up their items in a store make additional purchases during pick up and spend an average of $40 more on those items.<\/span>\u00a0<\/span><\/p>\n

Bring in\u00a0web surfers.<\/strong>\u00a0<\/span><\/b>Stores can\u00a0<\/span>gain new customers by enhancing their web presence\u00a0<\/span>by placing products in local online searches.\u00a0<\/span>From 201<\/span>5<\/span>\u00a0to 2017,\u00a0<\/span>online searches for products \u201cnear me\u201d increased by\u00a0<\/span>5<\/span>00%.\u00a0<\/span>With 80% of retail sales still occurring inside brick-and-mortar stores,\u00a0<\/span>impatient consumers are obviously starting their shopping trips online and finishing them in stores.<\/span>\u00a0<\/span>Applications such as\u00a0<\/span>Pointy<\/span><\/a>, which place a store\u2019s products into local online searches\u00a0<\/span>create more sales both online and in-store.<\/span>\u00a0<\/span><\/p>\n

\u201cIf predicting how COVID-19 will spread is hard, then anticipating the best retail response might be even harder,\u201d Taylor Schreiner, director at Adobe Digital Insights, tells <\/span><\/span>Retail\u00a0<\/span><\/span>TouchPoints<\/span><\/span>. \u201cTo the extent that an online retailer thinks that the concern will continue and spread, then they should consider increasing stocks of consumables and moving them closer to where they can be delivered or easily picked up. If more people are working from home, dealing with kids home from school, or just practicing social distancing, they will need more household goods that either can be quickly delivered or that are easily accessible nearby with a minimum of human interaction.\u201d<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Delivering the Goods ” _builder_version=”4.22.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Delivering the Goods<\/h2>\n

Home delivery is another trending retail service that can keep\u00a0<\/span>a\u00a0<\/span>business working. As\u00a0<\/span>state governments work to curb coronavirus, businesses<\/span>\u00a0<\/span>of all kinds are turning to delivery to keep the cash registers working.\u00a0<\/span>As governors across the country have asked \u201cnonessential\u201d <\/span>businesses to voluntarily close and have limited the size of public gatherings, many retail businesses are improvising to stay afloat and d<\/span>elivering their goods is one of the most popular avenues.<\/span>\u00a0<\/span><\/p>\n

Restaurants that have never offered anything other than dine-in service are now delivering.\u00a0<\/span>In Oregon, microbreweries are\u00a0<\/span>offering food and beer to go. In fact, the Oregon Brewer Guild has created and regularly updates a list of breweries continuing to operate during the\u00a0<\/span>crisis.<\/span>\u00a0The New York Post reports that\u00a0<\/span>Drizly\u2019s<\/span>, a\u00a0<\/span>liquor delivery service, posted its largest day ever\u00a0<\/span>in sales\u00a0<\/span>on\u00a0<\/span>March 15.<\/span>\u00a0<\/span><\/p>\n

Pennlive<\/span>\u00a0reports that<\/span>\u00a0a comic books store, Comix Connection in Hampden Township, is taking ca<\/span>ll-in orders that can be picked up at the store \u2013 a little different kind of BOPIS. Other retailers are\u00a0<\/span>following suit.<\/span>\u00a0<\/span><\/p>\n

Meanwhile, most large retail businesses are\u00a0<\/span>closing up<\/span>\u00a0shop. American Eagle, Apple, Bath& Body Works,\u00a0<\/span>Calvin Klein, Chico\u2019s, White House Black Market, Dick\u2019s Sporting Goods, DSW, Foot<\/span>\u00a0Locker and many others are temporarily closing their stores.<\/span>\u00a0<\/span><\/p>\n

Others are seeking designation as \u201cessential\u201d businesses. The North American Retail Hardware\u00a0<\/span>Association (NRHA) urged the nation\u2019s lawmakers and decision<\/span>–<\/span>makers to deem hardware stores as essential to public health. And many listened.\u00a0<\/span>Hardware stores were exempted from closure orders in New York, California, Pennsylvania, and others.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Takeaway” _builder_version=”4.22.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Takeaway\u00a0<\/span><\/h2>\n

If you need to find a way\u00a0<\/span>to keep the cash registers\u00a0<\/span>ringing<\/span>\u00a0<\/span>and your business running\u00a0<\/span>during the health and\u00a0<\/span>economic\u00a0<\/span>crisis, using strategies like BOPIS and local delivery can\u00a0<\/span>keep a business alive.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Brian Bullock” position=”Author” admin_label=”Brian’s Author Box” _builder_version=”4.16″ border_style=”solid” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

If you need to find a way to keep your registers ringing during the pandemic, BOPIS and local delivery can keep a business alive.<\/p>\n","protected":false},"author":13,"featured_media":27911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,75,16,4,18],"tags":[191,93,192,187],"class_list":["post-27824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-grow-your-business","category-how-tos","category-industry-news","category-retail-hacks","tag-adobe-digital-insights","tag-paladin-data-corporation","tag-shipt","tag-walmart","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nBOPIS, Local Delivery Keys to Retail Survival - Retail Science<\/title>\n<meta name=\"description\" content=\"If you need to find a way to keep your registers ringing during the pandemic, BOPIS and local delivery can keep a business alive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paladinpointofsale.com\/retailscience\/home\/bopis-local-delivery-keys-to-retail-survival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BOPIS, Local Delivery Keys to Retail Survival - 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