{"id":27783,"date":"2020-01-20T13:55:43","date_gmt":"2020-01-20T20:55:43","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/?p=27783"},"modified":"2026-02-05T09:57:11","modified_gmt":"2026-02-05T16:57:11","slug":"retail-technology-simplifies-business","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/retail-technology-simplifies-business\/","title":{"rendered":"Retail Technology Simplifies Business"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” text_color=”light” _builder_version=”4.18.0″ background_color=”rgba(255,255,255,0)” text_orientation=”center” custom_padding=”50px||50px|” text_shadow_style=”preset2″ use_border_color=”off” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Ever since Orson Wells made his infamous 1938 radio broadcast of \u201cThe War of the Worlds\u201d we have been taught to fear technology. Remember \u201c2001: A Space Odyssey?\u201d and its\u00a0<\/span>devious<\/span> computer HAL? How about \u201cThe Terminator\u201d series which told us machines – Skynet – would take over the world? Even lighter films like \u201cWar Games\u201d taught us not to mess with tech or it would follow us around like a \u201cChuckie\u201d doll. It seems many people who grew up watching those movies have gone into retail sales and still have an inherent fear of retail technology. As FDR famously said: \u201cWe have nothing to fear except fear itself.\u201d<\/span>\u00a0<\/span><\/p>\n

A study released in January 2019 by market research company<\/span>\u00a0<\/span>SSRS indicates that 42% of small business owners admit they don\u2019t use retail technology to its full capacity. Thirteen percent of the study group said \u201cwe do not use any technology\u201d in their business on a weekly basis. And 10% said they limit the use of it because \u201cthey are just busy getting the job done each day.\u201d Trusting retail technology, however, can make doing those jobs easier, more efficient and more accurate.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Technical Evolution, Not Revolution ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Technical Evolution, Not Revolution\u00a0<\/h2>\n

An examination of what types of retail technology businesses are buying, and how much they\u2019re buying, reflects a large trust issue.\u00a0<\/span>Total Retail\u2019s<\/span><\/i>\u00a0<\/span>\u201c2018-2019 Retail Technology Report\u201d<\/span><\/a>\u00a0released in January 2019, shows that even though the retail industry is continuing its digital evolution, in many respects it\u2019s moving about the same speed as natural evolution which isn\u2019t exactly fast. Most respondents \u2013 37% \u2013 said they did not plan on investing anything on emerging technologies in the following 12 months.<\/span>\u00a0<\/span><\/p>\n

Not investing in emerging technologies\u00a0<\/span>\u2013\u00a0<\/span>mobile apps, artificial intelligence (AI), machine learning (ML), marketing automation, dynamic digital signage, and augmented reality (AR) \u2013<\/span>\u00a0<\/span>doesn\u2019t mean they aren\u2019t buying or updating their retail technology, though. Well-established tech solutions \u2013 point of sale systems (POS), e-commerce platforms and analytics \u2013 are the leading retail technology investments and, not surprisingly, are the three technologies at the top of the list in terms of current use. E-commerce platforms are in use by 57% of the survey respondents, 49% rely on a POS, and 45% use\u00a0<\/span>some kind of analytics<\/span>. Inventory management software, very often part of a retail platform, was fourth on the list with 40%.<\/span>\u00a0<\/span><\/p>\n

All four of these\u00a0<\/span>digital\u00a0<\/span>solutions<\/span>\u00a0<\/span>are<\/span>\u00a0back-office<\/span>\u00a0<\/span>labor, time and cost-saving<\/span>\u00a0tools that have\u00a0<\/span>a\u00a0<\/span>measurable return on investment (ROI)<\/span>.<\/span>\u00a0Not surprisingly,\u00a0<\/span>store owners more easily trust\u00a0<\/span>established,\u00a0<\/span>tried-and-true<\/span>\u00a0technology.<\/span>\u00a0<\/span>Let\u2019s face it: Back-office\u00a0<\/span>retail\u00a0<\/span>technology just makes\u00a0<\/span>doing business\u00a0<\/span>easier.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Back-End Tech ” _builder_version=”4.22.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Back-End Tech<\/h2>\n

Learning to trust technology is often a result of simply using it regularly.<\/span>\u00a0<\/span><\/p>\n

Ross Martin, who owns Caledonia Village Ace Hardware in Caledonia, Michigan, uses Paladin Data Corporation\u2019s retail technology to keep the right mix and optimum quantities of products in stock. One of the system\u2019s features, Suggested Ordering, uses sale transaction data and analytic algorithms to eliminate hours of price shopping and automatically generate inventory orders to maintain the ideal amount of stock on hand. Using it has helped the store achieve an in-stock percentage of\u00a0<\/span>approximately<\/span>\u00a098%, which Ross says helped him earn Ace Pinnacle status as a top-performing store two years in a row.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cOur store uses Suggested Ordering 100%. Ace considers 95% really good and we\u2019re always above that,\u201d he says.<\/span>\u00a0<\/span><\/p>\n

Dave Billman simplified his life in his store, Clinton Hardware in Clinton, Massachusetts, just by using retail technology he researched and purchased. He says mapping his store with location codes and trusting his Suggested Ordering reports has allowed him to eliminate inventory that doesn\u2019t sell and replace them with items that do. It also\u00a0<\/span>let<\/span>s him to track his departments and easily reorganize when he adds new products.<\/span>\u00a0<\/span><\/p>\n

\u201cI have full confiden<\/span>ce<\/span>\u00a0in\u00a0<\/span>it keeping my store stocked but not overstocked. I love it,\u201d\u00a0<\/span>Billman<\/span>\u00a0says of his\u00a0<\/span>in-store\u00a0<\/span>re<\/span>tail technology<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u201cYou have to allow technology\u2019s use of sophisticated forecasting models to automatically tail<\/span>o<\/span>r you<\/span>r<\/span>\u00a0inventory\u00a0<\/span>to meet your customers\u2019 expectations,\u201d says Dan Nesmith,\u00a0<\/span>founder and president of Paladin Data Corporation.\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Customer-Facing Tech ” _builder_version=”4.22.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Customer-Facing Tech<\/h2>\n

Running contrary to the current investment trend, the \u201cRetail Technology Report\u201d also shows that half of business owners say they would invest in online and in-store customer-facing tech quicker than back-office applications. Much of the emerging technology is customer-facing. And its development has been driven by brick-and-mortar retail\u2019s desire to enhance the in-store shopping experience and compete with the virtual toys e-commerce offers.<\/span>\u00a0<\/span><\/p>\n

The National Retail Federation (NRF) recently surveyed consumers to gauge their expectations of and satisfaction with retail technology.\u00a0<\/span>Katie Jordan<\/span><\/a>, NRF manager of Research and Industry Insights, writes\u00a0<\/span>in her blog\u00a0<\/span>that retail technology both in-store and online has improved the shopping experience.<\/span>\u00a0<\/span><\/p>\n

\u201cToday\u2019s shoppers expect innovation from retailers, particularly millennials. Consumers find it important that brands offer technology throughout the shopping journey, particularly when it comes to taking the guesswork out of the pre-purchase experience. Millennials across the board are the most likely to say it\u2019s important that retailers offer innovation or technology that helps them shop,\u201d Jordan s<\/span>ays<\/span>.<\/span>\u00a0<\/span><\/p>\n

Much of the front-end retail technology involves creating cohesive, cross-channel marketing and product offerings often called \u201comnichannel.\u201d The channels involve the in-store and online marketing, shopping<\/span>,<\/span>\u00a0and sales experiences that\u00a0<\/span>work together in both<\/span>\u00a0digital and brick-and-mortar stores. While e-commerce has been given credit for the retail evolution that has forced many large retailers out of the business, the fact is that as much as 80% of sales still happen<\/span>s<\/span>\u00a0in\u00a0<\/span>brick-and-mortar\u00a0<\/span>store<\/span>s<\/span>.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Top Shelf Tech ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Top Shelf Tech\u00a0<\/h2>\n

Respondents to the SSRS survey say their websites\u00a0<\/span>initiated<\/span>\u00a0their use of technology and they continue to be the most used. Retail technology being utilized includes:<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Websites \u2013 59% ” use_icon=”on” font_icon=”A||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – websites” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Cloud-based solutions \u2013 40% ” use_icon=”on” font_icon=”A||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – cloudbased” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Mobile apps and interconnected devices \u2013 28% ” use_icon=”on” font_icon=”A||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – mobile apps” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Analytics, tools and reporting \u2013 20% ” use_icon=”on” font_icon=”A||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – analytics” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”CRM, marketing and sales \u2013 19% ” use_icon=”on” font_icon=”A||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – crm” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Artificial intelligence \u2013 6% ” use_icon=”on” font_icon=”A||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – AI” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Facial recognition \u2013 2% ” use_icon=”on” font_icon=”A||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – facial rec” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”The Total Retail” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

The\u00a0<\/span>Total Retail<\/span><\/i>\u00a0<\/span>r<\/span>eport shows that inventory management and ordering continue to be the favorite technology of retailers<\/span>. M<\/span>arketing automation, powered by artificial intelligence and machine learning<\/span>,<\/span>\u00a0are the emerging technologies of choice because of their wide-spread applications. Amazon and Google sales and searches are the most obvious example of how AI and ML can customize or personalize product offerings.<\/span>\u00a0<\/span><\/p>\n

Do a product search and then venture out onto almost any website. Notice how many products are inserted into your online content that are the\u00a0<\/span>same\u00a0<\/span>products you searched for, or are similar? Customized offers<\/span>!<\/span>\u00a0<\/span><\/p>\n

Independent businesses increasingly\u00a0<\/span>have access to programs that can place their\u00a0<\/span>inventory into localized product (Google) searches.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Improved Shopping\/Selling ” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Improved Shopping\/Selling\u00a0<\/h2>\n

Whatever your opinion of retail in-store technology, it is improving the customer shopping experience. The NRF poll shows that three out of five\u00a0<\/span>consumers\u00a0<\/span>feel retail technology has improved their shopping experiences, and eight out of 10 say they have better interactions with retailers because of technology.\u00a0<\/span>M<\/span>illennials, the largest demographic of shoppers, are happiest with the improvements.<\/span>\u00a0<\/span><\/p>\n

Respondents who agree that shopping technologies and innovations improved their experience:<\/span>\u202f<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Online shopping \u2013 all consumers 80%, millennials 87%\u202f ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – online” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”In-store shopping \u2013 all consumers 66%, millennials 80%\u202f ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – in-store” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Mobile shopping \u2013 all consumers 63%, millennials 87%\u202f ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – mobile” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”Much of” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Much of the emerging retail technology\u00a0<\/span><\/span>attributed to the industry evolution and\u00a0<\/span><\/span>credited with improving customer shopping experience has\u00a0<\/span><\/span>already\u00a0<\/span><\/span>become mainstream. Self-checkout is now the norm in many large and medium-sized stores.<\/span><\/span>\u00a0<\/span><\/span>Voice shopping is on the rise, too, thanks to Alexa, Siri and Google. Market research company, eMarketer predict<\/span><\/span>s<\/span><\/span>\u00a0that 3<\/span><\/span>8<\/span><\/span>\u00a0million U.S. consumers will shop through voice services<\/span><\/span>\u00a0by 2021<\/span><\/span>, an increase of\u00a0<\/span><\/span>14.4 million over 2018<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Making Retail Technology Pay Off ” _builder_version=”4.22.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Making Retail Technology Pay Off<\/h2>\n

A study published in\u00a0<\/span>Retail Dive<\/span><\/i><\/a>\u00a0says roughly 90% of consumers indicate that in-store shopping offers the highest satisfaction among purchasing options. Those numbers are spread across the generations, too.\u00a0Shopkick, a company that creates shopping apps for mobile devices, conducted a recent survey that shows that 55% of Generation Z shoppers \u2013 those born between 1996 and 2010 (the generation following millennials) \u2013 indicated they would do\u00a0the majority of\u00a0their\u00a0<\/span>h<\/span>oliday shopping in stores. That number is surprisingly a tick higher than Baby Boomers (54%) who have been the foot soldiers of in-store shopping for generations.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

All those shoppers expect in-store technology that is helpful and stimulating. That means retailers who are interested in keeping their businesses at the forefront of commerce need to overcome their fears and invest in retail technology.<\/span>\u00a0<\/span><\/p>\n

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Retailers interested in keeping their businesses at the forefront of commerce need to overcome their fears and invest in retail technology.<\/p>\n","protected":false},"author":13,"featured_media":27917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[165,118,206,93,205,207],"class_list":["post-27783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","tag-caledonia-village-ace-hardware","tag-millennials","tag-national-retail-federation-clinton-do-it-best-hardware","tag-paladin-data-corporation","tag-retail-dive","tag-total-retail","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nRetail Technology Simplifies Business - Retail Science<\/title>\n<meta name=\"description\" content=\"Retailers interested in keeping their businesses at the forefront of commerce need to overcome their fears and invest in retail technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paladinpointofsale.com\/retailscience\/home\/retail-technology-simplifies-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Technology Simplifies Business - Retail Science\" \/>\n<meta property=\"og:description\" content=\"Retailers interested in keeping their businesses at the forefront of commerce need to overcome their fears and invest in retail technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paladinpointofsale.com\/retailscience\/home\/retail-technology-simplifies-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/paladindatacorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-20T20:55:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T16:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2020\/01\/RS-RetailTechnologysized.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Bullock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paladindatacorp\" \/>\n<meta name=\"twitter:site\" content=\"@paladindatacorp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Bullock\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/retail-technology-simplifies-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/retail-technology-simplifies-business\\\/\"},\"author\":{\"name\":\"Brian Bullock\",\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/#\\\/schema\\\/person\\\/e5b5b4a78ded2bf74f8b4ca69f2a0518\"},\"headline\":\"Retail Technology Simplifies Business\",\"datePublished\":\"2020-01-20T20:55:43+00:00\",\"dateModified\":\"2026-02-05T16:57:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/retail-technology-simplifies-business\\\/\"},\"wordCount\":2212,\"image\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/retail-technology-simplifies-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/01\\\/RS-RetailTechnologysized.jpg\",\"keywords\":[\"Caledonia Village Ace Hardware\",\"millennials\",\"National Retail Federation. 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