{"id":27779,"date":"2020-01-10T16:43:49","date_gmt":"2020-01-10T23:43:49","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/?p=27779"},"modified":"2025-09-22T15:21:37","modified_gmt":"2025-09-22T22:21:37","slug":"winter-retail-marketing-strategies-that-pay-off","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/winter-retail-marketing-strategies-that-pay-off\/","title":{"rendered":"Winter Retail Marketing Strategies that Pay Off"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” _builder_version=”4.16″ title_font=”|700||on|||||” title_text_color=”#FFFFFF” background_color=”rgba(255,255,255,0)” background_size=”initial” text_orientation=”center” custom_padding=”20px||80px|” title_text_shadow_style=”preset2″ use_border_color=”off” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

OK. The holidays are over and now the only shoppers visiting your store are returning or exchanging merchandise or getting post-New Year\u2019s Day exercise by window shopping.\u00a0 Savvy retailers\u00a0<\/span><\/span>h<\/span><\/span>a<\/span><\/span>ve a<\/span><\/span>lready\u00a0<\/span><\/span>made<\/span><\/span>\u00a0their winter retail marketing plans<\/span><\/span>. B<\/span><\/span>ut\u00a0<\/span><\/span>given<\/span><\/span>\u00a0today\u2019s schizophrenic, tariff-stressed economy<\/span><\/span>,<\/span><\/span>\u00a0the holiday momentum could either keep right on\u00a0<\/span><\/span>sailing\u00a0<\/span><\/span>or stop as cold as the Titanic. Retail experts and gurus have more suggestions than Santa has gifts on how to keep the customers coming and the cash registers humming. Here are a few that could help you avoid the mid-winter blues.<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Keep on Partying ” _builder_version=”4.22.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\"ImageKeep on Partying<\/h2>\n

With the National Retail Federation forecasting holiday sales of approximately $730 billion<\/span>\u00a0and consumer confidence high<\/span>, it\u2019s not out of bounds to keep the holidays going with another sale! Many shoppers have addictive personalities, so some will be itching to get out of the house and back to the stores after New Year\u2019s Day<\/span>\u00a0and a chance at more discounts helps feed those desires<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u201cShoppers buy from you not only because it\u2019s the holiday season, but because of discounts. If you continue to provide discounts, then you\u2019ll be able to win your customers back for a second round of bargain-basement prices,\u201d marketing expert\u00a0<\/span>Neil Patel<\/span>\u00a0writes in his blog.<\/span>\u00a0<\/span><\/p>\n

Winter clearance sales are a good way to liquidate holiday overstocks and generate some foot and cash register traffic.<\/span>\u00a0Sometimes merchandise can be paired together \u2013 jackets and gloves,\u00a0<\/span>sweaters and caps, power tools and accessories \u2013 to create more desirable packages.<\/span>\u00a0<\/span><\/p>\n

Highlight your winter goods. In some climates,\u00a0<\/span>the cold or wet<\/span>\u00a0weather doesn\u2019t hit until January, February or March, so a good post-holiday retail marketing strategy might be to play to your\u00a0<\/span>late\u00a0<\/span>seasonal strengths.<\/span>\u00a0<\/span><\/p>\n

Giveaways are another surefire way of attracting customers out on cold winter days. Shoppers love getting something for nothing and, again, if your store has any smaller, promotional items you may have over-bought for the holidays, give them away to draw people to your store.<\/span>\u00a0BOGOs \u2013 Buy One, Get One \u2013 sales are the most popular sales promotion in retail and attract shoppers like kids to candy.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Invite Your New Friends ” _builder_version=”4.24.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\"SmallInvite Your New Friends<\/h2>\n

The holidays are the perfect time to make new friends and\u00a0<\/span>add to<\/span>\u00a0your customer database. Signing up holiday shoppers\u00a0<\/span>on your store\u2019s rewards or incentive programs are a great way to turn holiday shoppers into loyal return customers.\u00a0<\/span>Independent businesses can run customer loyalty programs every bit as effective as the big box stores through retail platform integrations.<\/span>\u00a0<\/span><\/p>\n

Roughly three-quarters of consumers prefer companies that offer rewards programs and about 65% of a company\u2019s business comes fr<\/span>om existing loyal customers.<\/span>\u00a0<\/span>A recent report by\u00a0<\/span>Accenture\u00a0<\/span>Strategy\u00a0<\/span>shows that\u00a0<\/span>73% of consumers<\/span><\/a>\u00a0are willing to share personal information to\u00a0<\/span>receive offers or discounts if the stores or brands are transparent in how they use that information.<\/span>\u00a0<\/span><\/p>\n

The benefit of loyal customers is nothing new. It is well established in retail that it costs five times as much to attract a new customer as it does to keep an existing customer happy.\u00a0<\/span>Rewards programs<\/span><\/a>\u00a0are a valuable tool in keeping good customers\u00a0<\/span>happy<\/span>.<\/span>\u00a0However, unless you\u2019re a big-box or multi-store business, starting one may seem overwhelming.<\/span>\u00a0<\/span><\/p>\n

Independent businesses can utilize third-party providers like\u00a0<\/span>RepeatRewards<\/span><\/a>\u00a0t<\/span>o<\/span>\u00a0set up programs that offer the same kinds of\u00a0<\/span>incentives<\/span>\u00a0as the big boxes. Some retail technology providers also offer rewards programs that put a store\u2019s sales data to work to manage customer relations. Retail marketing outreach can be done through email, text or direct mail offers.<\/span>\u00a0<\/span><\/p>\n

So, when you\u2019re collecting all that consumer data during the holidays, put it to use in the New Year to build business and\u00a0<\/span>boost winter sales<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Create an Event” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Create an Event\u00a0<\/span><\/h2>\n

Just because\u00a0<\/span>the holidays<\/span>\u00a0are over that doesn\u2019t mean there\u2019s nothing to celebrate.\u00a0<\/span>\u00a0<\/span><\/p>\n

National Science Fiction Day (Jan. 3), National Spaghetti Day (Jan. 4), National Bobble Head Day (Jan. 7), National Cut\u00a0<\/span>Your Energy Costs Day (Jan. 10), National Pharmacist Day (Jan. 12)<\/span>,<\/span>\u00a0<\/span>National Pie Day (Jan. 23) and\u00a0<\/span>National Peanut Butter Day (Jan. 24) are just a few days besides New Year\u2019s Day to celebrate in January.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Notable\u00a0<\/span>January\u00a0<\/span>birthdays to celebrate include Paul Revere, Betsy Ross, Elvis Presley, George Foreman<\/span>\u00a0of boxing and grilling fame<\/span>, M<\/span>u<\/span>hammad Ali, Ben Franklin, Oliver Hardy, Janis Joplin, John Hancock, Wolfgang Mozart and W.C. Fields.<\/span>\u00a0<\/span><\/p>\n

Hosting drop-off sites for food or clothing drives, pet adoptions, recycling drives or fundraising barbecues\u00a0<\/span>can<\/span>\u00a0draw people to a business and bolster its image and reputation in the community.<\/span>\u00a0<\/span><\/p>\n

Hosting retailer events allow businesses to show off new products or services<\/span>\u00a0and\u00a0<\/span>can be highly successful. The\u00a0<\/span>National Retail Federation<\/span><\/a>\u00a0reports that 82% of shoppers attending these events in 2018 said they would be interested in doing it again.\u00a0 Events that draw consumers in are:<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Early\/exclusive access to new or sale items \u2013 87% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – early\/exclusive” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”A party \u2013 81% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – party” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Product demonstrations or tutorials \u2013 80% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – party” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Games or competitions \u2013 71% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – games” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Interacting with brand ambassadors or industry experts \u2013 69% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – interaction” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Pop-up shops \u2013 69% ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Blurb – pop ups” _builder_version=”4.16″ header_text_color=”#3e5062″ animation_style=”slide” animation_direction=”top” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Brighten Up the Winter Gloom ” _builder_version=”4.24.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\"PeopleBrighten Up the Winter Gloom<\/h2>\n

There are some easy and inexpensive ways to lighten up your retail life, too.<\/span>\u00a0Leslie\u00a0<\/span>Hildula<\/span>, business ad<\/span>visor and retail programs lead at\u00a0<\/span>Portland\u00a0<\/span>Community College\u2019s Small Business Development Center<\/span>, offers some simple ideas to brighten any store.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Lights.<\/strong> In many regions of the country<\/span>,<\/span>\u00a0winter is gray, wet at least, dark and cold. Adding lights to outside or window displays can attract shoppers like a bug light.\u00a0<\/span>\u00a0<\/span><\/p>\n

Signs<\/strong>. \u201c<\/span><\/b>Sign anything to attract people<\/span>,<\/span>\u201d\u00a0<\/span>she says.\u00a0<\/span>New products, winter clearance items, anything that can feature a sign should have one.<\/span>\u00a0<\/span><\/p>\n

Stores can jump-start their signage by using dynamic digital displays. Marketing software like\u00a0<\/span>Ez-Ad<\/span><\/a>\u00a0offers ways to pull information from a retail platform and the internet onto in-store video monitors. The displays can feature new product demonstrations, in-house or YouTube DIY videos, and more. The software also provides real-time product price comparisons available on mobile devices which\u00a0<\/span>allows<\/span>\u00a0associates to help customers and close sales.\u00a0<\/span>\u00a0<\/span><\/p>\n

Action. <\/strong>Variety is the spice of life. Change up your floor and window\u00a0displays\u00a0regularly to make your shopping experience a journey of discovery. Walk the sales floor and talk to customers and get to know them. Find out if they\u2019re browsers or looking for specific items. If they buy, sign them up for a rewards program to boost your customer database.<\/span>\u00a0<\/span><\/p>\n

No matter how you chose to spend the winter months, just know\u00a0<\/span>that there are\u00a0<\/span>many retail marketing strategies\u00a0<\/span>that\u00a0<\/span>can warm up your cash registers.<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Brian Bullock” position=”Author” admin_label=”Brian’s Author Box” _builder_version=”4.16″ border_style=”solid” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

No matter how you chose to spend the winter months, there are many retail marketing strategies that can warm up your cash registers<\/p>\n","protected":false},"author":13,"featured_media":29632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[208,125,210,209],"class_list":["post-27779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","tag-bogos","tag-national-retail-federation","tag-portland-community-college","tag-repeatrewards","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nWinter Retail Marketing Strategies that Pay Off - Retail Science<\/title>\n<meta name=\"description\" content=\"No matter how you chose to spend the winter months, there are many retail marketing strategies that can warm up your cash registers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paladinpointofsale.com\/retailscience\/home\/winter-retail-marketing-strategies-that-pay-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winter Retail Marketing Strategies that Pay Off - 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