{"id":27671,"date":"2019-06-04T15:03:36","date_gmt":"2019-06-04T22:03:36","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/?p=27671"},"modified":"2025-11-06T08:40:31","modified_gmt":"2025-11-06T15:40:31","slug":"bridging-the-online-to-offline-retail-gap","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/","title":{"rendered":"Bridging the Online to Offline Retail Gap"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” text_color=”light” text_background=”on” text_bg_color=”rgba(0,0,0,0.45)” _builder_version=”4.16″ background_color=”rgba(255,255,255,0)” text_orientation=”center” use_border_color=”off” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Customers are demanding. To paraphrase the popular Queen anthem, retail shoppers\u2019 mantra has become \u201cI want it all and I want it now!\u201d And they often don\u2019t care how they get it. They find products they want on your web store and either purchase it there, pick it up from your storefront, or combine the two – purchasing it online and picking it up from your store. Keeping those customers satisfied and your inventory under control takes some business skill that includes bridging the online to offline\u00a0<\/span>(o2o)\u00a0<\/span>retail gap. That means having a retail platform that handles clicks and bricks is essential.\u00a0<\/span>\u00a0<\/span><\/p>\n

Connecting the clicks on your website with the inventory in your brick-and-mortar store or warehouse is more important than ever. A recently released report by BRP, Real-Time Retail, shows just how much customers want.\u00a0<\/span>\u00a0<\/span>Unfortunately, retail businesses aren\u2019t living up to those expectations.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_circle_counter title=”are likely to shop at a business that offers a shared cart across all its channels” number=”56″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_circle_counter title=”want a personalized and consistent shopping experience” number=”87″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_circle_counter title=”will shop at a store if its inventory is available across all channels” number=”66″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_circle_counter title=”offer shared carts across their channels” number=”7″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_circle_counter title=”know that personalization is a top priority” number=”53″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_circle_counter title=”of businesses say they have real-time inventory visibility across all channels, but 41% of those store owners say their system needs improvement” number=”70″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Stores need to embrace” _builder_version=”4.22.2″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u201cStores need to embrace new ideas and all technology offers. Merchants need to create a strong digital image for their stores including customer loyalty programs, geofencing marketing efforts, automated customer satisfaction surveys, mobile-friendly e-commerce customer portals, digital advertising, and strong, secure in-store Wi-Fi,\u201d says Dan Nesmith, president of Paladin Data Corporation, which develops and provides digital business platforms. \u201cConsumers expect more from merchants today. Due in part to the evolution of retail, which now offers more personalized choices from e-commerce companies, shoppers want similar features from their neighborhood stores.\u201d <\/span>\u00a0<\/span><\/p>\n

How can your business bridge the online to offline gap and satisfy shoppers who want it all? <\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Connect the Dots ” _builder_version=”4.22.2″ global_colors_info=”{}”]<\/p>\n

Connect the Dots\u00a0\u00a0<\/span><\/h2>\n

Back when e-commerce was young, omnichannel wasn\u2019t yet a concept, and\u00a0<\/span>o2o<\/span>\u00a0was more likely to be on the periodic table of elements than a business plan, retailers often treated their websites and stores separately in terms of recording sales and keeping inventory. That is no longer the case. Thanks to the proliferation of e-<\/span>tailers<\/span>\u00a0and the emergence of Amazon, brick-and-mortar retailers today must integrate their online and offline presences to remain relevant in the marketplace.\u00a0<\/span>\u00a0<\/span><\/p>\n

Now, as online stores such as Casper,\u00a0<\/span>Warby<\/span>\u00a0Parker, and even Amazon work to establish brick-and-mortar stores, legacy retail businesses are focusing on marrying their virtual and physical stores across all channels to maintain a consistent brand and retain customer loyalty. The\u00a0<\/span>2018 BRP Digital Commerce Survey<\/span><\/i><\/a>\u00a0says 57% of retail businesses are focused on melding their in-store and online shopping experiences into a single, consistent brand. However, connecting online and offline data is not yet optimum.\u00a0<\/span>\u00a0<\/span><\/p>\n

A study by Periscope Data, a San Francisco-based data mining company, found that 78% of U.S. retailers don\u2019t have a unified shopping experience. The businesses involved say that a lack of cross-channel analytics (67%) is the culprit, while\u00a0<\/span>45% blame poor data quality and\u00a0<\/span>another\u00a0<\/span>45% claim they don\u2019t have the ability to identify or recognize shoppers across channels.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Channel Surfing” _builder_version=”4.22.2″ global_colors_info=”{}”]<\/p>\n

Channel Surfing\u00a0<\/span>\u00a0<\/span><\/h2>\n

Consumers today take a variety of paths to get to the checkout stand. Approximately 82% admit they begin their product searches online from either their computer or smartphone before buying, often completing the purchase in a local store. Another 56% say they purchased online after viewing their items in a retail business.\u00a0<\/span>\u00a0<\/span><\/p>\n

Come on, admit it. In this era when everyone walks around with a computer in their purse or pocket that can call up research on the latest products, isn\u2019t everyone guilty of phoning for advice when it comes to a big purchase?\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cRetailers are evolving with customers\u2019 shopping behaviors by creating a seamless shopping experience online and in store,\u201d says NRF vice president of research development and industry analysis Mark Matthews. \u201cFrom pop-up stores to social marketing, retailers are finding innovative ways to engage and acquire new customers.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

That means having a unified marketing and sales effort is priceless, and there are many ways to do it. Small businesses can hire in-house staff in both marketing and information technology to unify their messages across their many channels. Or they can enlist\u00a0<\/span>outside\u00a0<\/span>help.\u00a0<\/span>\u00a0<\/span><\/p>\n

Volusion<\/span>\u00a0is an example of a company that provides e-commerce solutions for all types of businesses. It helps business owners who might not have the technical savvy to build their own online store. Providers like\u00a0<\/span>Volusion<\/span>\u00a0can work with a business\u2019s retail platform to create a seamless\u00a0<\/span>online and in-store\u00a0<\/span>shopping experience for a store or brand. They also interface with the platform to channel the online sales transactions to a business\u2019s database to provide real-time inventory control.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=” Channeling Data ” _builder_version=”4.22.2″ global_colors_info=”{}”]<\/p>\n

Channeling Data \u00a0<\/span><\/h2>\n

The BRP report shows most retailers are moving in that direction. Within the past year, 94% of businesses indicated they have taken steps to provide a cohesive, multi-channel retail platform.\u00a0 As they do this, the need for a single point of convergence is crucial.\u00a0<\/span>\u00a0<\/span><\/p>\n

That means making sure your physical store, website and mobile access\u00a0<\/span>feature the same message, look and shopping experience is critical to success. Those sites and stores must also funnel real-time sales and inventory data into the same retail platform.\u00a0<\/span>\u00a0<\/span><\/p>\n

With approximately 80% of all retail sales still occurring in a brick-and-mortar store, most of which house the bulk of inventory, utilizing a store\u2019s retail platform as the foundation<\/span>\u00a0makes the most sense.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThe key to success in retail is putting your data to work,\u201d says Jeff Rogers, marketing, sales and partnerships director with Paladin Data Corp. \u201cPutting data to work. What does that mean? It\u2019s important that independent\u202fbusinesses shift their thinking about data. We see this across the board. Whether it\u2019s a store that doesn\u2019t currently use a technology system, or it\u2019s a highly profitable multi-store chain, putting your data to work should become the primary goal.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0It\u2019s not hard to see the advantages of putting data to work through a single platform.\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”Web stores are open 24\/7 and can net sales long after the business doors are closed. ” use_icon=”on” font_icon=”A||divi||400″ icon_placement=”left” admin_label=”Blurb – Web stores” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Online searches for retail products \u201cnear me\u201d increased 900% from 2015 to 2017. ” use_icon=”on” font_icon=”A||divi||400″ icon_placement=”left” admin_label=”Blurb – Online searches” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”A unified online to offline store gives a business real-time control of its inventory data.” use_icon=”on” font_icon=”A||divi||400″ icon_placement=”left” admin_label=”Blurb – A unified online” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_text admin_label=”In-store pickup” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

In-store pickup of online purchases often means additional sales. The report\u00a0<\/span><\/span>The Rise of the Click and Collect\u00a0<\/span><\/span>Superconsumer<\/span><\/span>\u00a0shows that 85% of shoppers who buy online and pick up their items in a store make additional purchases during pick up and spend an average of $40 more on those items.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Tracking Online and Offline Shoppers ” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Tracking Online and Offline Shoppers\u00a0\u00a0<\/h2>\n

Tracking online customers has been\u00a0<\/span>pretty easy<\/span>\u00a0for years but knowing what in-store shoppers are doing and reaching out to them is relatively new for most businesses.\u00a0 In the past, the only way retailers could track what their customers were doing came from historical sales transactions and loyalty programs. That has all changed.\u00a0<\/span>\u00a0<\/span><\/p>\n

Shopper-First Retailing<\/span><\/i>, a report from Salesforce, says 71% of shoppers say they\u2019re now using their smartphones to bridge the online\u00a0<\/span>to<\/span>\u00a0offline gap to research products while they\u2019re in brick-and-mortar retail stores.\u00a0<\/span>\u00a0<\/span><\/p>\n

Many companies have also given sales associates tools to help them help customers. Mobile apps like\u00a0<\/span>Ez<\/span>-Ad allow store associates to compare their prices to those of competitors found online. It also can provide product demonstration videos available in the store\u2019s digital library through its retail platform or online sources.\u00a0<\/span>\u00a0<\/span><\/p>\n

Other companies, such as Lowe\u2019s, are providing customer-facing products on their mobile apps that allow shoppers to find products through location codes, research products and prices, and more. Customers simply scan a product barcode with their camera and select the feature they want.\u00a0<\/span>\u00a0<\/span><\/p>\n

Other companies are helping in-store customers skip checkout lines by allowing store associate-checkout or self-checkout through mobile apps.<\/span>\u00a0<\/span><\/p>\n

All these mobile touchpoints give businesses more data to know what their customers are looking for and what they\u2019re buying.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Indoor Fencing” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Indoor Fencing\u00a0<\/span><\/h2>\n

Geofencing has been a staple of Google maps for years, alerting motorists when they get near points of interest or commerce. That technology is now coming indoors and alerting shoppers when they\u2019re near selected products or bargains.\u00a0<\/span>\u00a0<\/span><\/p>\n

While nearly three-quarters of shoppers admit to using their mobile phones while shopping in stores, the Digital Commerce study shows only about one-third of businesses have put the technology to use. Only 4% are saying it is working well, but 43% expected to give it a try within the next three years.\u00a0<\/span>\u00a0<\/span><\/p>\n

The popular buzzword for reaching out to online and offline shoppers is \u201csuggestive selling.\u201d It can feature product demonstrations or special offers. Only about one-quarter of businesses offer it and less than 10% say it works well.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

All these mobile features are available to independent businesses from comprehensive retail platforms. No matter how much technology a retail business uses, making sure customers are happy and getting what they want over all its various channels is critical.\u00a0<\/span>\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Brian Bullock” position=”Author” admin_label=”Brian’s Author Box” _builder_version=”4.16″ border_style=”solid” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Keeping customers satisfied and your inventory under control takes some business skill that includes bridging the online-offline retail gap. <\/p>\n","protected":false},"author":13,"featured_media":27994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,75,16,4,18],"tags":[],"class_list":["post-27671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-grow-your-business","category-how-tos","category-industry-news","category-retail-hacks","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nBridging the Online to Offline Retail Gap - Retail Science<\/title>\n<meta name=\"description\" content=\"Keeping customers satisfied and your inventory under control takes some business skill that includes bridging the online-offline retail gap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridging the Online to Offline Retail Gap - Retail Science\" \/>\n<meta property=\"og:description\" content=\"Keeping customers satisfied and your inventory under control takes some business skill that includes bridging the online-offline retail gap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/paladindatacorp\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-04T22:03:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T15:40:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2019\/06\/RS-Bridge.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Bullock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paladindatacorp\" \/>\n<meta name=\"twitter:site\" content=\"@paladindatacorp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Bullock\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/\"},\"author\":{\"name\":\"Brian Bullock\",\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/#\\\/schema\\\/person\\\/e5b5b4a78ded2bf74f8b4ca69f2a0518\"},\"headline\":\"Bridging the Online to Offline Retail Gap\",\"datePublished\":\"2019-06-04T22:03:36+00:00\",\"dateModified\":\"2025-11-06T15:40:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/\"},\"wordCount\":2211,\"image\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/06\\\/RS-Bridge.jpg\",\"articleSection\":[\"All Posts\",\"Grow Your Business\",\"How-To's\",\"Industry News\",\"Retail Hacks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/\",\"url\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/\",\"name\":\"Bridging the Online to Offline Retail Gap - Retail Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/06\\\/RS-Bridge.jpg\",\"datePublished\":\"2019-06-04T22:03:36+00:00\",\"dateModified\":\"2025-11-06T15:40:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/#\\\/schema\\\/person\\\/e5b5b4a78ded2bf74f8b4ca69f2a0518\"},\"description\":\"Keeping customers satisfied and your inventory under control takes some business skill that includes bridging the online-offline retail gap.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/#primaryimage\",\"url\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/06\\\/RS-Bridge.jpg\",\"contentUrl\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/06\\\/RS-Bridge.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Hand holding a cell phone with a picture of a bridge\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/bridging-the-online-to-offline-retail-gap\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bridging the Online to Offline Retail Gap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/#website\",\"url\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/\",\"name\":\"Retail Science\",\"description\":\"Intelligent Research for Retailers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/#\\\/schema\\\/person\\\/e5b5b4a78ded2bf74f8b4ca69f2a0518\",\"name\":\"Brian Bullock\",\"url\":\"https:\\\/\\\/paladinpointofsale.com\\\/retailscience\\\/home\\\/author\\\/brianbullock\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bridging the Online to Offline Retail Gap - Retail Science","description":"Keeping customers satisfied and your inventory under control takes some business skill that includes bridging the online-offline retail gap.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/","og_locale":"en_US","og_type":"article","og_title":"Bridging the Online to Offline Retail Gap - Retail Science","og_description":"Keeping customers satisfied and your inventory under control takes some business skill that includes bridging the online-offline retail gap.","og_url":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/","og_site_name":"Retail Science","article_publisher":"https:\/\/www.facebook.com\/paladindatacorp\/","article_published_time":"2019-06-04T22:03:36+00:00","article_modified_time":"2025-11-06T15:40:31+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2019\/06\/RS-Bridge.jpg","type":"image\/jpeg"}],"author":"Brian Bullock","twitter_card":"summary_large_image","twitter_creator":"@paladindatacorp","twitter_site":"@paladindatacorp","twitter_misc":{"Written by":"Brian Bullock","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/#article","isPartOf":{"@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/"},"author":{"name":"Brian Bullock","@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/#\/schema\/person\/e5b5b4a78ded2bf74f8b4ca69f2a0518"},"headline":"Bridging the Online to Offline Retail Gap","datePublished":"2019-06-04T22:03:36+00:00","dateModified":"2025-11-06T15:40:31+00:00","mainEntityOfPage":{"@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/"},"wordCount":2211,"image":{"@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/#primaryimage"},"thumbnailUrl":"https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2019\/06\/RS-Bridge.jpg","articleSection":["All Posts","Grow Your Business","How-To's","Industry News","Retail Hacks"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/","url":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/","name":"Bridging the Online to Offline Retail Gap - Retail Science","isPartOf":{"@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/#primaryimage"},"image":{"@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/#primaryimage"},"thumbnailUrl":"https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2019\/06\/RS-Bridge.jpg","datePublished":"2019-06-04T22:03:36+00:00","dateModified":"2025-11-06T15:40:31+00:00","author":{"@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/#\/schema\/person\/e5b5b4a78ded2bf74f8b4ca69f2a0518"},"description":"Keeping customers satisfied and your inventory under control takes some business skill that includes bridging the online-offline retail gap.","breadcrumb":{"@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/#primaryimage","url":"https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2019\/06\/RS-Bridge.jpg","contentUrl":"https:\/\/paladinpointofsale.com\/retailscience\/wp-content\/uploads\/sites\/2\/2019\/06\/RS-Bridge.jpg","width":1280,"height":853,"caption":"Hand holding a cell phone with a picture of a bridge"},{"@type":"BreadcrumbList","@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/bridging-the-online-to-offline-retail-gap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/paladinpointofsale.com\/retailscience\/home\/"},{"@type":"ListItem","position":2,"name":"Bridging the Online to Offline Retail Gap"}]},{"@type":"WebSite","@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/#website","url":"https:\/\/paladinpointofsale.com\/retailscience\/home\/","name":"Retail Science","description":"Intelligent Research for Retailers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paladinpointofsale.com\/retailscience\/home\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/paladinpointofsale.com\/retailscience\/home\/#\/schema\/person\/e5b5b4a78ded2bf74f8b4ca69f2a0518","name":"Brian Bullock","url":"https:\/\/paladinpointofsale.com\/retailscience\/home\/author\/brianbullock\/"}]}},"_links":{"self":[{"href":"https:\/\/paladinpointofsale.com\/retailscience\/home\/wp-json\/wp\/v2\/posts\/27671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paladinpointofsale.com\/retailscience\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paladinpointofsale.com\/retailscience\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paladinpointofsale.com\/retailscience\/home\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/paladinpointofsale.com\/retailscience\/home\/wp-json\/wp\/v2\/comments?post=27671"}],"version-history":[{"count":0,"href":"https:\/\/paladinpointofsale.com\/retailscience\/home\/wp-json\/wp\/v2\/posts\/27671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paladinpointofsale.com\/retailscience\/home\/wp-json\/wp\/v2\/media\/27994"}],"wp:attachment":[{"href":"https:\/\/paladinpointofsale.com\/retailscience\/home\/wp-json\/wp\/v2\/media?parent=27671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paladinpointofsale.com\/retailscience\/home\/wp-json\/wp\/v2\/categories?post=27671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paladinpointofsale.com\/retailscience\/home\/wp-json\/wp\/v2\/tags?post=27671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}