{"id":27510,"date":"2018-08-09T07:31:59","date_gmt":"2018-08-09T14:31:59","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/?p=27510"},"modified":"2025-11-06T08:42:54","modified_gmt":"2025-11-06T15:42:54","slug":"niche-market-examples-that-will-grow-your-store","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/niche-market-examples-that-will-grow-your-store\/","title":{"rendered":"Niche Market Examples That Will Grow Your Store"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_post_title meta=&#8221;off&#8221; featured_placement=&#8221;background&#8221; text_background=&#8221;on&#8221; text_bg_color=&#8221;rgba(255,255,255,0.58)&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Intro: Art supplies, yarn&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]Art supplies, yarn and needlecrafts, pottery, baby bonnets, communion dresses, beekeeping supplies, paintballs, jewelry, theater and stage equipment, and bison meat is a pretty eclectic collection of retail items, and you would expect to see any of them in a hardware store. But those items are niche market examples of how several independent stores have set themselves apart from their competition and built strong customer followings.<\/p>\n<p>Jay Lehman established his <a href=\"https:\/\/www.lehmans.com\/\" target=\"_blank\" rel=\"noopener\">hardware store<\/a> in 1955 in Kidron, Ohio, smack dab in the middle of Amish country. Instead of trying to sell power tools to his neighbors, famously known for their simple lifestyle and their disdain for technology, Jay shaped his store to serve his market. He established his niche market, which is more main stream in Kidron, by selling hand tools, kerosene lanterns, butter churns and hand-cranked grain mills.<\/p>\n<p>&#8220;If you think building a niche business can&#8217;t work, think again,&#8221; Glenda Ervin, vice president of marketing for Lehman&#8217;s and Jay&#8217;s daughter, told <em>Entrepreneur<\/em> magazine. &#8220;The secret to a successful niche business is realizing that it isn&#8217;t about you. It&#8217;s about the customer.&#8221;<\/p>\n<p>Lehman\u2019s Amish customers want hand tools: hammers, saws, planers, and repair services for them.<\/p>\n<p>For Lehman\u2019s, the niche market example has led to a secondary niche when motion picture companies come calling, looking for old-fashioned tools and other movie set props. Lehman\u2019s products have appeared in movies such as \u201cGangs of New York,\u201d \u201cOpen Range,\u201d \u201cPirates of the Caribbean\u201d and others. The store also reaped unexpected benefits from the Y2K scare as people purchased non-electrical appliances and tools. \u201cPreppers,\u201d people stocking up for massive power outages or societal calamities, are also regular customers.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/Hootens-Hardware-159072087476919\/\" target=\"_blank\" rel=\"noopener\">Hooten\u2019s Hardware<\/a> of Emory, Texas is another example of wildly successful niche marketing. Kirk Reams, wrote in <em>Hardware Retailing<\/em> that when they were looking for a unique niche market example, one of his employees suggested stocking garlic-roasted chip dip. Reams initially didn\u2019t like the idea, comparing it to the have-it-all mentality of Walmart, but after giving it a go, the store now has a popular niche market with its wide variety of chips and dips, in addition to wood chippers and vacuums.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;What is a Niche?&#8221; _builder_version=&#8221;4.22.0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What is a Niche?<\/h2>\n<p>Let\u2019s first define \u201cniche.\u201d<\/p>\n<p>The word is derived from the Latin word for \u201cnest.\u201d According to Merriam-Webster, as a noun, it is: a place, employment, status, or activity for which a person or thing is best fitted. As a verb, it is: a specialized market. It retail, that description could include products or services that set a business apart from its competitors.<\/p>\n<p>While choosing a niche market example isn\u2019t really that hard, finding one that is profitable sometimes takes some work. <em>Ad Age<\/em> says it\u2019s best to find the smallest, narrowest possible niche.<\/p>\n<p>&nbsp;<\/p>\n<h3>How to find your niche:<\/h3>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Become a specialist in your niche and anticipate the potential needs of your customers.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x41;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Look to co-brand with niche businesses like yours.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x41;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Forget about pushing your products to your market and focus on your niche pulling customers to your store.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x41;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Big Boxes do Niches, Too&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Big Boxes do Niches, Too<\/h2>\n<p>To see the popularity of niche markets, you don\u2019t need to search hard. Big-box retailers such as Target and Walmart have attempted to create their own niche market examples by purchasing or launching brands to appeal to shoppers looking for something a little more chic than past offerings.<\/p>\n<p>Target, or \u201cTarzshay\u201d as it is becoming known for its new lines, has dropped staid brands like Merona and Mossimo, and replaced them with Goodfellow &amp; Co., A New Day, Hearth and Hand, and Magnolia. Likewise, Walmart has added Lord &amp; Taylor, Bonobos, ModCloth, Moosejaw and ShoeBuy to grow its customer base.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Searching for a Niche&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Searching for a Niche<\/h2>\n<p>\u201cFinding niches can be exciting, a little nerve-racking and, unfortunately, risky. I like to say finding the right niche is more an art than a science, because the reality is that you can do as many demographic studies or competition shops as you like, but you still have to take a risk when you put a niche in a home improvement store,\u201d Reams says.<\/p>\n<p>For Reams and store owner Lance Hooten, focusing a large section of their store on chips and dips might have been a stretch, but it turned out to be both marketable and profitable. Their focus on snack food led them to stock more kitchen items. And they did it without turning into Walmart.<\/p>\n<p>Their specialty, however, takes them a little outside the realm of the typical hardware retailers. They can\u2019t find their niche market products at the regular hardware dealer shows.<\/p>\n<p>\u201cWe find a majority of our niches through trade shows, mostly because shows make it easy to compare different products and find new ones in a short period of time,\u201d Reams says. \u201cWhat I suggest retailers do, however, is not limit themselves to just their biannual distributor markets. Don\u2019t get me wrong\u2014I found some winners at these markets, but I also have several members of my staff go to different out-of-the-box trade shows, such as the Kitchen and Decor show in Dallas.\u201d<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Location, Location, Location&#8221; _builder_version=&#8221;4.22.0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Location, Location, Location<\/h2>\n<p>Niche market examples don\u2019t necessarily have to stray very far from hardware\u2019s hard lines to be successful. And they can take a que from customer needs in their home markets.<\/p>\n<p>Rylee\u2019s Ace Hardware in Grand Rapids, Michigan is a classic example. It has made knives, one of mankind\u2019s oldest tools, a specialty, stocking more than 900 types. That focus on cutlery led to more kitchen items and products that appeals to women, adding to the niche.<\/p>\n<p>Carhartt work and outdoor clothing has become a successful niche market example for many hardware stores. Guns and ammo, fishing equipment and licenses, and camping and hiking gear and apparel isn\u2019t much of a stretch for a niche market example in areas where outdoor activities are popular.<\/p>\n<p>Taylor Do It Best Building Supply in Eastpoint, Florida found its niche market example in saltwater sportfishing gear along with marine and beach products. Another brilliant niche for Taylor\u2019s is hurricane shutter installation.<\/p>\n<p>The Ace Hardware in Pocatello, Idaho specializes in camping, hunting and fishing gear and apparel, and adds beer and wine, making it a one-stop shop for outdoor recreation near the Snake River.<\/p>\n<p>Brown\u2019s Do It Center in Goodrich, Michigan, has an archery shop with a range, and paintball supplies along with its outdoor offerings.<\/p>\n<p>John Austin and Sons Ltd, in Kinmount, Ontario, Canada, features custom-built docks and kayaks.<\/p>\n<p>Pet and livestock products are often a popular niche market example for rural hardware stores. \u00a0Many rural hardware stores routinely stock cattle, horse and chicken feed and supplies. Wild bird houses and seed blends have become popular sidelines in recent years.<\/p>\n<p>Kortendick Ace Hardware in Racine, Wis., adds dog fencing systems to its pet supplies. Wise Do It Best Hardware in St. Clair, Michigan, has tropical and freshwater fish and supplies along with its traditional lines. Kelton\u2019s Hardware and Pet in Murfreesboro, Tennessee, specializes in high-end pet products and horse feed, and adds a self-serve dog wash to attract pet owners. And Powers Do It Best Hardware in Beaver Island, Michigan, offers veterinary services along with its pet supplies.<\/p>\n<p>&nbsp;<\/p>\n<h2>Other cool niche market examples:<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;In the historic California gold country town of Dunsmuir, Dunsmuir Hardware offers gold prospecting supplies.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe082;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Pick and Shovel in Newport, Vermont, capitalizes on its regional draw by stocking maple sugaring supplies.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe082;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Mac\u2019s Hardware in Minot, South Dakota, stocks 250 varieties of nostalgic soda pop.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe082;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Krause Department Store PRO Hardware sells baby bonnets and Catholic communion dresses, along with serving as the local post office.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe082;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Hardman Supply Company in Spencer, West Virginia, handles beekeeping supplies.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe082;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Kick Do It Best Hardware in Trenton, Michigan, specializes in hobby trains, planes and automobiles.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe082;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Karp\u2019s Hardware in East Northport, New York, and Cornell\u2019s True Value in Eastchester, New York, both carry homebrew and winemaking supplies. Cornell\u2019s also has a Horseman\u2019s Corner equestrian shop.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe082;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Backlin\u2019s Hardware in Mokena, Illinois, caters to its female clientele with needlecraft supplies and hand-knitted items.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe082;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Guse Hardware in Minneapolis, Minnesota, also operates Guse Green Grocer, specializing in locally sourced organic foods.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe082;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]Other niche market examples aren\u2019t niches at all. Some hardware stores because of their rural locations or sheer size sell more than hardware by necessity. They need to be everything for everybody in the area.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Macro Niches&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Macro Niches<\/h3>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Southaven Supply in Southaven, Mississippi operates Jewelry for Your Home (furniture, lamps, handbags and jewelry), The Outhouse (home d\u00e9cor including sinks and vanities), The Patio (patio furniture, fountains and water features) and offers a collection of 1,200 cabinet pulls in the hardware store.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe01e;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; body_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Hudson Do It Best Hardware in Hudson, Michigan also offers groceries and has a pizza franchise, pharmacy, bakery, catering business and tanning salon.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe01e;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Slanesville Store in Slanesville, West Virginia, adds groceries, a deli and pizza parlor, a beauty shop, video rentals and a gas station to its hardware lines.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe01e;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Hartville Hardware in Hartville, Ohio, has a Christmas shop and John Deere Shop along with its hardware. It also houses the Hartville MarketPlace which has 110 vendors in a 20-acre flea market including the Hartville Kitchen, a restaurant, bakery, candy shop and banquet facility.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe01e;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Ben\u2019s Supercenter and Do It Best Lumber and Supply in Brown City, Michigan, sells fabric buildings, pole barns, fishing tackle, trailers and rifles. The 72,000-square-foot facility also includes a grocery, bank, pharmacy, deli, screen printing and sign shop, Subway franchise and Buffalo wings and pizza restaurant.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe01e;||divi||400&#8243; icon_color=&#8221;#cc6633&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Make Your Niche Work&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Make Your Niche Work<\/h2>\n<p>Lynda Falkenstein, who penned \u201cNichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out,\u201d offers a seven-stop process to developing a niche market example.<\/p>\n<ol>\n<li>Make a wish list. Identify the geographic range and customers you want to target. The trend is toward smaller niches.<\/li>\n<li>Narrow your product line as much as possible, and it should be something you\u2019re passionate about. \u201cYour niche should arise naturally from your interests and experience. For example, if you spent 10 years working in a consulting firm but also spent 10 years working for a small, family-owned business, you may decide to start a consulting business that specializes in small, family-owned companies,\u201d she tells <em>Entrepreneur<\/em>.<\/li>\n<li>Describe the customer\u2019s world view. Look at the world and your store from the customer\u2019s perspective and try to identify their wants and needs.<\/li>\n<li>After steps 1 through 3, a niche market example should start to form. Falkenstein says a good niche has five qualities: It fits into a long-term vision; Customers want your products; It\u2019s carefully planned; It\u2019s one-of-a-kind; and it evolves which ensures long-term success.<\/li>\n<li>Evaluate your niche market proposal against the qualities in Step 4.<\/li>\n<li>Test it by offering a free seminar or sample newsletter to potential customers.<\/li>\n<li>Go for it. Putting a plan into action is the hardest part, but if you\u2019ve done your homework, it\u2019s less of a risk.<\/li>\n<\/ol>\n<p>Niche market products, by definition are somewhat unique, but adding them to a store with proven product lines like hardware can differentiate a business and set it ahead of the store down the street.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Brian Bullock&#8221; position=&#8221;Author&#8221; admin_label=&#8221;Brian&#8217;s Author Box&#8221; _builder_version=&#8221;4.16&#8243; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adding niche market products to a store with proven product lines can differentiate a business and set it apart of the store down the street.<\/p>\n","protected":false},"author":13,"featured_media":29670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[83,91,77,105,93,97,36],"class_list":["post-27510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","tag-grow-my-business","tag-hardware-industry","tag-improve-retail-performance","tag-independent-retail","tag-paladin-data-corporation","tag-paladin-point-of-sale","tag-retail-strategies","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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