{"id":27505,"date":"2018-07-24T15:02:19","date_gmt":"2018-07-24T22:02:19","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/?p=27505"},"modified":"2025-11-06T08:43:06","modified_gmt":"2025-11-06T15:43:06","slug":"point-of-sale-systems-help-conquer-fear-of-computers","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/point-of-sale-systems-help-conquer-fear-of-computers\/","title":{"rendered":"Point of Sale Systems Help Conquer Fear of Computers"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” text_color=”light” text_background=”on” text_bg_color=”rgba(0,0,0,0.63)” _builder_version=”4.16″ background_color=”rgba(255,255,255,0)” text_orientation=”center” use_border_color=”off” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Introduction” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”]\u201cCyberphobia\u201d is loosely defined as the fear of computers or working on one. Coined in 1985, the term more broadly describes the anxiety caused by working with any kind of technology. Believe it or not, even today when nearly everyone carries a smartphone, some people still have a morbid fear of computers.<\/p>\n

Symptoms can range from simply avoiding them, to physical stress, paranoia and a feeling of doom. For entrepreneurs looking to start or build a business, a comprehensive point of sale (POS) system and dynamic digital management solution can alleviate a fear of computers and is practically a necessity for success.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Paranoia by the Numbers” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Paranoia by the Numbers<\/h2>\n

As of December, Internet World Stats<\/a> show that over half (54.4% or approximately 4.2 billion) of humans utilize the internet at either home or work. In North America, 95% of us peruse the Worldwide Web for either business or pleasure.<\/p>\n

Those numbers make some of these cyberphobic small business statistics seem almost incomprehensible.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Yodle, a business marketing firm says:” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Yodle, a business marketing firm says:<\/h3>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”A||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]More than half of small businesses (500 employees or less), which comprise 99% of all businesses in the United States, still don\u2019t have a website, and 90% of those don\u2019t have a mobile-friendly site. That\u2019s crucial to commerce, because in today\u2019s mobile society, according to a Pew Research Center study, mobile devices account for over half of the webpage views in the U.S.
\n[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”A||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]More than half of independent business owners utilize technology for accounting, but less than 40% use it to assist with booking and scheduling.
\n[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”A||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]Only 34% use it for customer relations management.
\n[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”A||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]And a minuscule 14% use it for acquisition marketing.
\n[\/et_pb_blurb][et_pb_text admin_label=”Paranoia by the Numbers” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n

While some of these numbers can be chalked up to procrastination or expense, some it is just plain old fear of computers and the world in which they operate. A Gallup poll<\/a> a few years ago showed that Americans are more worried about having their financial information hacked (62%) than they are about having their home burglarized (45%), being a victim of terrorism (28%) or even murdered (18%). Emphasizing the cyberphobia, the second most feared crime (62%) is having a computer or smartphone hacked. Those numbers have waned in recent years, but the fear of computers and cybercrime remain significant.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”The Only Thing to Fear is Fear Itself” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

The Only Thing to Fear is Fear Itself<\/h2>\n

As humankind relies more and more on computerization and the Artificial Intelligence (AI) that is coming with it \u2013 a recent Gallup poll<\/a> shows as many as 85% of American consumers use AI-powered devices or services \u2013 a new level of cyberphobia is being established. Elon Musk, chief executive officer of automobile manufacturer and energy company Tesla and SpaceX, has been decrying AI as humanity\u2019s biggest threat for years.<\/p>\n

\u201cI think we should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it\u2019s probably that. So, we need to be very careful,\u201d Musk said at an MIT symposium in 2014. \u201cI\u2019m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don\u2019t do something very foolish.\u201d<\/p>\n

Oddly, this is the same man who more recently has proposed creating a working interface between computers and the human brain. His premise is that people already enhance their intelligence with smartphone technology \u2013 internet searches. So why not create a direct flow from the internet to the brain?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Putting POS to Work” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Putting POS to Work<\/h2>\n

Those fears aside, one of the first steps for merchants in getting over a fear of computers is understanding what they can and can\u2019t do for a business. According to\u00a0PointofSale.com<\/em>, a news and information source for retailers,
\n[\/et_pb_text][et_pb_text admin_label=”Computers and a dynamic point of sale system can:” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Computers and a dynamic point of sale system can:<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Replace the cash register.” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ _builder_version=”4.16″ global_colors_info=”{}”]A computer and accompanying digital business management solution can record customer sales more thoroughly than a register, and, properly utilized, can manage other business processes as well.
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Track inventory.” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ _builder_version=”4.16″ global_colors_info=”{}”]Point of sale systems can keep track of tens of thousands of SKUs, automate inventory reorders through electronic data exchange (EDI), and intuitively manage stocking levels to maximize a business\u2019 investment according to seasonality or customer demand.
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Track customer sales.” use_icon=”on” font_icon=”||divi||400″ icon_color=”#cc6633″ _builder_version=”4.16″ global_colors_info=”{}”]Not only can point of sale solutions track which customers are buying the most stock, they can provide year-to-date reports that show customer spending patterns.
\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Putting POS to Work: Computerization can\u2019t:” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Computerization can\u2019t:<\/h3>\n

[\/et_pb_text][et_pb_blurb title=”Computers don\u2019t run themselves” use_icon=”on” font_icon=”A||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]Business owners either must become intimately familiar with their digital partners, or assign or hire somebody to do it. Which means they must conquer a fear of computers and the internet.
\n[\/et_pb_blurb][et_pb_blurb title=”Immediately reduce workload” use_icon=”on” font_icon=”A||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]Installing computers and a digital management solution will take some effort. Some of the more thorough POS companies will custom-fit the system to the store\u2019s needs, and send mentors or technicians out to handle installation and training. They will also convert and install a company\u2019s data on the system and provide 24\/7 support.
\n[\/et_pb_blurb][et_pb_blurb title=”Fix a poorly run business” use_icon=”on” font_icon=”A||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]Disorganization before computerization will still be disorganized afterward. Garbage in, garbage out.
\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Digital Fix” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Digital Fix<\/h2>\n

A dynamic digital solution and point of sale system can transform any retail business. It just has to be a good fit.<\/p>\n

\u201cIt has been a phenomenal opportunity to make us more organized,\u201d says Wanda McCullers, who, along with husband Clint, owns Farmers Feed Service, Inc. in Wetumpka, Alabama. Their incorporation of a Paladin Data Corporation<\/a> digital solution and a point of sale system moved their company from the dark ages of hand-written receipts and manual inventory counts to a 21st<\/sup> Century automated business management system \u201cOver the years when we\u2019ve had opportunities to grow, we weren\u2019t organized which really hampered our ability to grow. Another disadvantage to that manual inventory process is throughout the year we had no idea where our business stood. Can I hire another employee? Can we buy this piece of equipment that we need? I had no clue.\u201d<\/p>\n

Wanda says the Paladin system answered all those questions and provided the digital solutions and knowledge that gives them a firm handle on all aspects of their business.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Digital Fix” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Business.com<\/em> says a good point of sale system should provide:<\/h3>\n

[\/et_pb_text][et_pb_blurb title=”Online management” use_icon=”on” font_icon=”||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]The system should have integrations that combine inventory tracking for physical and eCommerce stores.
\n[\/et_pb_blurb][et_pb_blurb title=”Multi-store capabilities” use_icon=”on” font_icon=”||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]Even if a business is at a single location, growth is always the goal and expansion is always a possibility. A POS system should be scalable to meet business growth.<\/p>\n

Jean Iennaco, director of operations for Over the Top Cake Supplies in San Antonio, Texas, tells\u00a0Business.com<\/em>: \u201cWe have four locations. I can be anywhere and help them out if there are issues. For example, I can check on locations by going into reporting and offering advice on ways to increase sales for the month. It\u2019s user-friendly and convenient for having multiple locations.\u201d
\n[\/et_pb_blurb][et_pb_blurb title=”Third-party integrations” use_icon=”on” font_icon=”||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]A comprehensive POS system can work with other programs to provide end-to-end business management solutions. Integrations with bookkeeping, inventory management that includes automated ordering, customer rewards and relations management, and marketing can all be handled through a strong point of sale system.
\n[\/et_pb_blurb][et_pb_blurb title=”Inventory management” use_icon=”on” font_icon=”||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]The foundation of a point of sale system is its ability to track inventory from order through sales. Some feature predictive algorithms that, through past sales cycles, forecast customer demand for products. Some also feature EDI which automatically places orders with designated suppliers. This automation frees merchants to spend less time on inventory control and more time with customers, and it eliminates ordering errors.<\/p>\n

\u201cWe needed a computer system. We needed a point of sale. Because the inventory is such an important component of that financial statement, if you don\u2019t have a current inventory total it\u2019s nearly impossible to make business decisions. You\u2019re really going on the fly,\u201d McCullers says, explaining why she and Clint chose a Paladin point of sale system. \u201cWe appreciate the flexibility of this system and the difference it has made for our customers as well as our employees.<\/p>\n

\u201cSome of our employees were terrified of computers. Once we got this system, some of them got home computers and internet service and now they use them at home. So, this has been a great opportunity for growth for our employees as well.\u201d
\n[\/et_pb_blurb][et_pb_blurb title=”Employee management” use_icon=”on” font_icon=”||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]Some point of sale systems allow merchants to monitor employee productivity through sales activity reports.<\/p>\n

\u201cOne of my employees swore he would never operate a computer. He now teaches me how to do point of sale transactions,\u201d says Lance Cox, owner of Coos Curry Supply on the southern Oregon Coast.
\n[\/et_pb_blurb][et_pb_blurb title=”Omnichannel experience” use_icon=”on” font_icon=”||divi||400″ icon_color=”#d14124″ icon_placement=”left” _builder_version=”4.16″ global_colors_info=”{}”]As the retail environment evolves, many businesses need to meld the shopping experiences and record keeping of their digital and physical stores. Comprehensive point of sale systems allow merchants to seamlessly track sales from both their bricks-and-mortar stores and eCommerce sites.<\/p>\n

Through mobile technology and geofencing capabilities, merchants can identify shoppers outside their stores and send them targeted marketing messages to smartphones to get them to come in. Once inside the stores, rewards program customers can receive special discounts and product information messages on their mobile phones through Bluetooth beacons.
\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Putting a Fear of Computers to Rest” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Putting a Fear of Computers to Rest<\/h2>\n

For all the electronic magic point of sale systems and their fancy integrations perform, their foundation is built on collecting customer data and using it to help merchants smooth their operations and growth their businesses. This data, which experts now consider as valuable as any retail asset, includes customer names, purchase frequency and payment history, demographic and contact information, and more.<\/p>\n

All this information is distilled, refined and used to automate business processes, fuel customer loyalty programs, and create new marketing campaigns. For merchants interested in streamlining operations and growing their businesses, fear of computers is nothing to be afraid of at all.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Brian Bullock” position=”Author” admin_label=”Brian’s Author Box” _builder_version=”4.16″ border_style=”solid” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

For merchants interested in streamlining operations and growing their businesses, fear of computers is nothing to be afraid of at all.<\/p>\n","protected":false},"author":13,"featured_media":29672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,75,16,4],"tags":[77,105,93,97,94,102,96,36,104],"class_list":["post-27505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-grow-your-business","category-how-tos","category-industry-news","tag-improve-retail-performance","tag-independent-retail","tag-paladin-data-corporation","tag-paladin-point-of-sale","tag-point-of-sale","tag-pos","tag-retail-industry","tag-retail-strategies","tag-small-business","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nPoint of Sale Systems Help Conquer Fear of Computers - 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