{"id":27444,"date":"2018-05-10T11:40:50","date_gmt":"2018-05-10T18:40:50","guid":{"rendered":"https:\/\/paladinpointofsale.com\/retailscience\/?p=27444"},"modified":"2025-11-06T08:43:52","modified_gmt":"2025-11-06T15:43:52","slug":"how-to-build-your-best-retail-experience","status":"publish","type":"post","link":"https:\/\/paladinpointofsale.com\/retailscience\/home\/how-to-build-your-best-retail-experience\/","title":{"rendered":"How to Build Your Best Retail Experience"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” text_background=”on” text_bg_color=”rgba(255,255,255,0.76)” _builder_version=”4.16″ background_position=”top_center” text_orientation=”center” parallax_effect=”on” module_bg_color=”rgba(255,255,255,0)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.16″ custom_padding_tablet=”6%|||” custom_padding_phone=”” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]In case you haven\u2019t noticed, the retail world is changing. Competition from online giants and new stores with innovative ways of doing business are disrupting traditional retail sales much the same way Uber and Lyft are transforming the taxicab industry.<\/p>\n

We believe retail is merely evolving, though, and enterprising store owners are changing the way they do business to adapt to the new dynamics. They\u2019re heightening the focus on customer service and building their best retail experience possible using technology and data to create fun, informative and interactive options for shoppers.<\/p>\n

Here are some ways to excite and entertain your customers, and join the retail evolution.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Make Your Store a Shopping Destination” _builder_version=”4.22.0″ global_colors_info=”{}”]<\/p>\n

\"Come<\/p>\n

Make Your Store a Shopping Destination<\/h2>\n

Many of the large hardware retailers like Home Depot and Lowe\u2019s long ago began building their best retail experience by demonstrating new products and tools and offering do-it-yourself workshops. Ulta is an example of a beauty products retailer that has been increasing its business by including hair salons and offering facials and makeovers in their stores. Likewise, Nike has attempted to lure online customers to its retail stores by hosting training sessions and organizing running clubs.<\/p>\n

Many independent hardware store owners across the country are taking their businesses to new heights by enhancing their customers\u2019 buying experiences, too.<\/p>\n

A perfect example is McGuckin Hardware in Boulder, Colorado, which expanded its 60,000-square-foot facility to include 18 different departments. It now attracts customers from all over the Boulder Valley with what Steve Wilke, communications and marketing specialist, calls \u201cshoppertainment.\u201d In addition to the expansion, McGuckin holds sales events that draw even more people to the store.<\/p>\n

\u201cEvery year in September, we set up a 5,000-square-foot holiday aisle,\u201d Wilke tells Hardware Retailing. \u201cThe Holiday Shop has everything from international ornaments to nutcrackers from the Black Forest in Germany. We bring in a violinist, harpist and cellist who park right in the middle of the store to play Christmas carols and rock \u2018n\u2019 roll covers for shoppers.\u201d<\/p>\n

McGukin, which has been in business since 1955, has been holding tent sales twice a year for nearly 40 years, once in the spring and once in the fall. The sales feature specialty items that buyers collect throughout the year, and they\u2019ve become prominent community events.<\/p>\n

\u201cOur tent sale, especially the spring one, is the landmark sale,\u201d Wilke says. \u201cThe sales run Thursday through Sunday, and we get a permit from the City of Boulder to put up a huge tent in the parking lot.\u201d<\/p>\n

Marcus Lumber Company in Marcus, Iowa, has a similar story about increasing its business by building its best retail experience. A 2004 fire nearly destroyed the 137-year-old business, but instead of packing it in, Grant Leavitt, a fourth-generation owner, packed it up and went on a road trip of discovery.<\/p>\n

Leavitt and his family learned from some of the leading independent hardware stores throughout the Midwest \u2013 Fox Home Center (Alsip, Ill.), Millard Lumber (Omaha, Neb.), Hartville Hardware (Hartville, Ohio) and Keim Lumber Co. (Charm, Ohio) \u2013 before they reopened as a destination retail experience.<\/p>\n

\u201cAll the stores we visited provided us with great examples of things we wanted to implement in our showroom,\u201d Leavitt told\u00a0Hardware Retailing<\/em>. \u201cMany of these businesses were larger than ours, but they gave us many great takeaways and provided us with the chance to connect to other retailers and take note of ideas that were implemented into our operation.\u201d<\/p>\n

The Leavitts built their business into one that can serve the basic hardware needs of their neighbors and attract professional builders or serious do-it-yourselfers who willing to drive to visit a home improvement center. Their showroom features a kitchen center with everything from countertops to appliances, a window center, exterior models with siding, stone and composite decking, and a door department that features 80 different types of interior and exterior doors.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Enhancing with High Tech” _builder_version=”4.22.0″ global_colors_info=”{}”]<\/p>\n

Enhancing with High Tech<\/strong><\/h2>\n

Retailers can use technology to enhance their store by connecting physical and digital shopping into one \u201comnichannel\u201d<\/a> experience. Many retailers make Wi-Fi available to shoppers who utilize their mobile phones to access product information or compare similar items.<\/p>\n

In-store Bluetooth beacons, which can alert shoppers who are near featured products and offer them product information or special offers, are another way to reach out and engage customers while they\u2019re shopping. Chuck Martin, editor of the MediaPost mCommerce Daily, recently called in-store beacons \u201cthe missing piece in the whole mobile-shopping experience.\u201d<\/p>\n

\u201cThe technology is essentially invisible and can work without the mobile consumers having to do anything \u2013 usually a major hurdle for any mobile shopping technology. The shopper only has to agree in advance to receive such messages as they shop,\u201d he wrote in the\u00a0Harvard Business Review<\/em>. \u201cSo, imagine walking by or into a store and receiving a text message triggered by a beacon at the store entrance. It alerts you that mobile shoppers are eligible for certain deals, which you can receive if you want. Assuming you accept, you begin receiving highly relevant messaging in the form of well-crafted, full-screen images based on what department or aisle you are strolling through at the moment.\u201d<\/p>\n

\"Man<\/p>\n

Geofencing, a location-based service that sends text message alerts to shoppers near a store, is another way to draw in new customers using technology.<\/p>\n

Effective retail software solutions can make these sales floor technological enhancements easy to implement and manage. Many point of sale systems today integrate marketing solutions with their sales data to improve their customers\u2019 shopping experience.<\/p>\n

In the 2017 Connect Shoppers Report from Salesforce, 34% of shoppers say they have used a mobile device to research a product while inside a store. It\u2019s not a shock that millennials (ages 18-36) and Generation Xers (37-52) combine to make up the majority (88%) of those shoppers. It\u2019s also not a surprise that over half of millennials feel that because of their research they know more about the products they\u2019re buying than the people selling them.<\/p>\n

While retailers aim to have store associates offer expert advice on their products, arming them with technology is another way to improve their customer service. That trend on the rise, too. Of the 2,000 shoppers surveyed in the Connected Shoppers Report, 23% of millennials, 17% of Generation X shoppers and 14% of Baby Boomers said store associates had assisted them using a mobile device.<\/p>\n

Whether or not it includes arming sales associates with high tech, providing outstanding customer service cannot be more important to merchants looking to build their best retail experience. People shop where they feel comfortable, and store associates who are willing to go the extra mile, even if it means researching a question on the internet, builds customer loyalty.<\/p>\n

The\u00a02016 POS Survey<\/a>\u00a0by Boston Retail Partners, a retail and restaurant consulting company, shows that 62% of retailers plan to increase their use of mobile devices by the end of 2019, and 81% plan to have a unified commerce platform that includes point of sale, mobile devices and web technology by the end of 2020.<\/p>\n

The report also shows that retailers want to better identify their repeat customers and take steps to offer them discounts and special recognition such as birthday and anniversary greetings. Within the next three years, 67% of those surveyed said they would institute a customer loyalty program and 63% plan to use mobile apps to identify customers in their stores.<\/p>\n

Loyalty programs offer businesses a variety of benefits they can\u2019t buy. They utilize sales data and technology to foster good relationships with a retailer\u2019s best customers by personalizing the shopping experience and streamlining marketing efforts.<\/p>\n

\"Woman<\/p>\n

As the number of shoppers using mobile devices increases, so does the amount of information offered by retailers. Approximately 60% of retailers offer product information, 57% provide prior-purchase data, and 54% offer mobile coupons or promotions.<\/p>\n

That kind of personal attention and customization are what shoppers are seeking. Sparked by the popularity of personalization options from Amazon, shoppers across the board appreciate product recommendations based on their buying history. Point of sale systems with integrated sales and marketing technologies that include customer loyalty programs offer that kind of customization.<\/p>\n

Voice-activated informational kiosks, product demonstration displays and do-it-yourself videos are other ways to enhance sales floor shopping with technology.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Merchandising Still Matters” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Merchandising Still Matters<\/strong><\/h2>\n

Merchandising is not a new concept, but it is important in keeping a sales floor looking fresh and inviting. And it does affect a store\u2019s retail experience.\u00a0Hardware Retailing<\/em>\u00a0offers four reasons retailers should focus their attention on merchandising.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Customer Satisfaction” use_icon=”on” font_icon=”=||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Customer satisfaction” _builder_version=”4.16″ custom_margin=”||0px|” animation=”off” global_colors_info=”{}”]Good merchandising keeps a store organized which helps customers find items they need, which can lead to additional sales. If customers feel your store is easy to shop, they will become regulars.
\n[\/et_pb_blurb][et_pb_blurb title=”Improved Price Images” use_icon=”on” font_icon=”=||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Improved Price Images” _builder_version=”4.16″ custom_margin=”||0px|” animation=”off” global_colors_info=”{}”]Thanks in part to the discount image of online shopping, many shoppers have the perception that independent retailers have high prices. But there are ways to combat that image. Dump bins, where similar items are mingled, and pallet sales are two ways to highlight lower-priced items.
\n[\/et_pb_blurb][et_pb_blurb title=”More Profitable Sales Floor” use_icon=”on” font_icon=”=||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”More Profitable Sales Floor” _builder_version=”4.16″ custom_margin=”||0px|” animation=”off” global_colors_info=”{}”]Good merchandising practices can stimulate retail productivity. Examples are placing impulse-buy products near checkout stands and not cluttering aisles leads to a sales floor that feels more spacious and uncrowded.
\n[\/et_pb_blurb][et_pb_blurb title=”Productive Employees” use_icon=”on” font_icon=”=||divi||400″ icon_color=”#cc6633″ icon_placement=”left” admin_label=”Productive Employees” _builder_version=”4.16″ animation=”off” global_colors_info=”{}”]Good merchandising also helps your employees as much as your customers. They can be more effective assisting customers which makes their jobs more rewarding.
\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Merchandising Still Matters 2″ _builder_version=”4.22.0″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Many retailers in the same industry tend to market to the same customers. Retailers should look to reach untapped markets such as teens, students, stay-at-home parents or retirees to expand their business.<\/p>\n

Having the right quantity of the right products on the shelves at the right time of the year is crucial to good merchandising, and comprehensive sales and building your best customer experience. Inventory technology can make that process easier and more effective.<\/p>\n

\"Filled<\/p>\n

All these merchandising techniques and technological enhancements are aimed at building customer retention and reaching out to new shoppers. Merchants must find the products customers are seeking, stock and merchandise them effectively, and sell them at an attractive price to gain an advantage over the competition.<\/p>\n

Experienced business technology partners can help retailers accomplish this by implementing intuitive software solutions that help them forecast buying trends and meet shopping demands. Those same solutions can manage customer loyalty programs and reach out to new customers and existing customers through integrated marketing programs.<\/p>\n

\n
\n

Whatever your strategy is for building your best customer experience, improving your store\u2019s retail atmosphere with physical or technological enhancements should be part of the plan. You can thrive by making your store a fun, interactive and digitally seamless shopping experience.<\/p>\n<\/div>\n<\/div>\n

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Customers are kings and queens. Using technology to build your best retail experience turns casual shoppers into loyal customers.<\/p>\n","protected":false},"author":13,"featured_media":28456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,75],"tags":[],"class_list":["post-27444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-grow-your-business","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nHow to Build Your Best Retail Experience - Retail Science<\/title>\n<meta name=\"description\" content=\"Customers are kings and queens. Using technology to build your best retail experience turns casual shoppers into loyal customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paladinpointofsale.com\/retailscience\/home\/how-to-build-your-best-retail-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Your Best Retail Experience - Retail Science\" \/>\n<meta property=\"og:description\" content=\"Customers are kings and queens. 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